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Scal-e has completed its 2022 carbon audit

Scal-e has completed its 2022 carbon audit

What is the purpose of a Customer Data Platform (CDP)?

What is the purpose of a Customer Data Platform (CDP)?

Myth: I don’t need a CDP, I already have a CRM

Myth: I don’t need a CDP, I already have a CRM

What is the budget for a Customer Data Platform?(CDP)

What is the budget for a Customer Data Platform?(CDP)

ETL & Cloud Unique: Customized Connection and Hosting

ETL & Cloud Unique: Customized Connection and Hosting

The difference between CDP, CRM, Datalake, DMP…

The difference between CDP, CRM, Datalake, DMP…

Optimizing Acquisition and Retention Costs with CDP

Optimizing Acquisition and Retention Costs with CDP

Scal-e, the platform for Marketing Cloud Made in France

Scal-e, the platform for Marketing Cloud Made in France

Personal Data Protection around the world

Personal Data Protection around the world

Travel agency | from prospect to loyal customer

Travel agency | from prospect to loyal customer

NEWS Forrester, Scal-e named in NOW TECH Reports : CDP

NEWS Forrester, Scal-e named in NOW TECH Reports : CDP

LABEL | Scal-e receives the Real CDP™ label

LABEL | Scal-e receives the Real CDP™ label

Doreen Schmidt, Customer experience director

News, Marketing

Doreen Schmidt, Customer experience director

Facebook announces a reduction in its targeting capabilities: from Pixel to the Conversions API

Facebook announces a reduction in its targeting capabilities: from Pixel to the Conversions API

Referral Programs: how do they work?

Referral Programs: how do they work?

Preference Center: a brand’s trump card for improving customer relations

The essentials for setting up a loyalty program

The essentials for setting up a loyalty program

How to segment customers for a customised loyalty programme

Data, Marketing

How to segment customers for a customised loyalty programme

How the Conversions API complements and improves the Facebook Pixel’s performance

How the Conversions API complements and improves the Facebook Pixel’s performance

Scal-e API coming soon. What will it mean for users?

Scal-e API coming soon. What will it mean for users?

Scal-e and Facebook Conversions API : boost your Facebook and Instagram ads

Scal-e and Facebook Conversions API : boost your Facebook and Instagram ads

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Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns.

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