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NEWS Forrester, Scal-e named in NOW TECH Reports : CDP

NEWS Forrester, Scal-e named in NOW TECH Reports : CDP

Scal-e’s no-code cloud marketing solution is already certified by RealCDP™, the CDP Institute since 2019 as the company was pleased to receive two nominations from the Forrester Research Institute in the 2021 and 2022 reports, NOW TECH: Customer Data Platform 2022 Global Q1, and NOW TECH: CDP Asia Pacific Q4 2021.

In the age of personalization, the CDP market is booming.

As a reminder, CDP must ensure:

  • The integration of data from any source.
  • The capture of all the details from the integrated data.
  • Indefinite storage of the integrated data (with exception: cases that are subject to confidentiality laws).
  • Create unified profiles of identified contacts (one for each individual / customer, regardless of their different accounts, details and identifiers).
  • Share data with any system that requires it.

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