In the last weeks, the CNIL (Commission Nationale de l’Informatique et des Libertés) has offered a free MOOC on the GDPR (General Data Protection Regulation). It is an opportunity to clarify the delicate standards on this important regulation.
At Scal-e too, we have studied this subject well, and we are proud to have a module in our platform that allows to protect user´s data, and to honor the right to be forgotten when it is asserted.
In reality, GDPR is valid in Europe, but for your campaigns anywhere else in the world, it’s good to know that there are a lot of different regulations that are just as convoluted and need to be followed.
DATA PRIVACY, A PRIORITY
Everyone’s rights and privacy are a priority, which is why our platform has been designed to be adapted to all regulations, anywhere in the world, whenever you want.
If you want to browse the world of regulations, we advise you check this interactive map of the CNIL, which is rather well done and where you will find all the updated information.
Scal-e is a CDP (Customer Data Platform) that enables you to connect several data streams (website, points of sale, CRM and others) in a single datamart. In this way, brands can access their data, such as unified customer profiles and real-time information, to get to know their customers better and respond to their needs at the right time, through the right channel. From the same platform, brands can also build their marketing strategy (audience builder, scripting, planning, loyalty programme) and apply it without having to change software.