The travel industry is becoming increasingly popular on the internet. Since 2016, more than 77% of French people have started preparing their trips online. And about 50% of French people have booked all or part of their vacations online (source).
Travel agencies: how to retain your traveling customers?
- Identify prospects and customers
- Turn prospects into customers
- Create personalized customer journeys without being intrusive
- Create customer engagement
- Build customer loyalty after the service
- Respecting all data confidentiality standards
- Scal-e offers you a three-part series to analyze the needs for such an audience.
Scal-e offers a three-part series to analyze the needs of such an audience.
How do you convert a traveling prospect into a customer?
In Episode One, we will study the case of Internet users who want to go on a trip. They have an idea of where they want to go and therefore, they visit a tour operator’s website, but they are not yet ready to make a purchase decision. To see episode 1, click on the image.
How do you engage the traveler customer before they leave?
In Episode Two, the users have made up their minds and become customers of tour operators by buying airline tickets. Here we look at the relationship that this agency can have with its customers before their departure in order to create a relationship of trust.
How do you retain the traveler’s loyalty after his return?
In Episode Three, the two travelers return from their trip. How do we ensure customer engagement? What data does the tour operator need in order to hold on to the interests of their customers?
This study shows that customer data, if stored and used in the right way, is sufficient to know its customers, identify their needs and build loyalty.
All this, of course, in compliance with international data confidentiality standards.
Scal-e is a CDP (Customer Data Platform) that enables you to connect several data streams (website, points of sale, CRM and others) in a single datamart. In this way, brands can access their data, such as unified customer profiles and real-time information, to get to know their customers better and respond to their needs at the right time, through the right channel. From the same platform, brands can also build their marketing strategy (audience builder, scripting, planning, loyalty programme) and apply it without having to change software.