No code Customer Data Platform
The CDP module facilitates the B2B or B2C models implementation through data virtualization capabilities
- Break down data silos by collecting and historising customer data
- Share your customer knowledge either to the users or to your IT ecosystem
- Secured data access by setting up the accesses or by locating the database in situ
ETL natively integrated to the CDP
The ETL module offer the various tools for data collection : polymorphic API, 70+ connectors, import capacities via queries or flat file
- Collect nonstandard data from multiple data sources
- Standardize your data to ease deduplication and unification processes
- Set up a unique or multiple reference to facilitate identity resolution and avoid duplication
Advanced DQM in addition to ETL
The Advanced DQM module, in addition to the ETL, allows to set up a rule glossary for correcting inaccurate data
- Improve segments, scores and accuracy through corrected data
- Optimize communication by using enriched data
- Merge master/slave profils after having been rectified
Agile marketing platform
1 cloud marketing & 3 hosting options
Choose a hosting mode for Scal-e platform or database (DB) containing the unified data
CDP Institute Statement
What is a RealCDP™?
According to David Raab, founder of the CDP institute, a RealCDP™ must be able to:
Why a polymorphic API?
The polymorphism of the API, automatically allows the API to adapt to the data model implemented in the Scal-e CDP without requiring development.
- Holistic : set (no code) read or write access rights to desired objects & fields
- Real time : enable simultaneous exchanges and access to constantly updated data without lag or delay
- Standardized : benefit from the Open API Version 3 norms to standardize exchanges as well as the auto-generated documentation
Agile marketing platform
Examples of use cases
of Data management domain