What does the “Real CDP” label mean? 

We are delighted to have been awarded the “Real CDP” label by David Raab (founder of the CDP Institute). Especially since David Raab himself considers that there are less than 100 “Real CDP” providers in the world. A “Real CDP” is software that creates a unified, persistent customer database that is accessible to other systems. In short, it aims to consolidate all sources of customer data into a single unified 360° customer profile, in real time, to allow third party systems to activate this data.