A datamart that is custom-built to the client’s needs using a CDP (labelled “Real CDP” by the CDP Institute) and which is implemented directly in the tool without touching the databases and without the need for technical knowledge.
From customer data to loyalty
Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns.
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