Unification & quality
HomeUnification & quality

Collect & unify your data around a 360 customer view

Unify your data with the implementation of a custom datamart or Unique Customer Reference (UCR) for B2B/B2C or B2B2C
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Unification & quality
Unification & Quality

Break down data silos

Collect and unify offline, online and on-chain data in a custom datamart or SCV.
Real time or batch import

Real time or batch import

Via API, connectors, query or flat files.
Data quality

Data quality

Deduplicate and normalize your data.
Identity resolution

Identity resolution

More deduplication keys to identify the customer

From UCR to customer view

360° Customer view allows business teams to display and activate customer data in real time
Single Customer View/Datamart

Single Customer View/Datamart

Catch the specificities of your B2B or B2C business thanks to a custom data model.
Secure the data

Secure the data

Limit data access and secure the privacy of your customer databases.
Locate the data

Locate the data

Host your unified database in-house or with a hosting company.
Browse Data Management
Client review

Trusted by our clients

Thibault B.

Thibault B.

Sales Manager (communication & marketing)
The strong point of the Scal-e platform is its all-in-one and tailor-made approach while remaining low code. From collection to activation, the CDP Scal-e is a great tool for centralizing the customer experience.
1st

The first French CDP, modular, scalable with a high level of configuration

Lison Varay

Lison Varay

Digital & Relationship Marketing Manager – ADN (entertainement)
Managing our customer data has never been easier! Everything is organized, in one place and sending marketing campaigns is a breeze with Scal-e.
+2 M

of contacts solicited via Scal-e around the 430 animated items proposed on ADN

Taciana A.

Taciana A.

Business Development 🇪🇸
Scal-e is an indispensable tool for any company that wants to enhance its Marketing & Sales results. I’m not just talking about quantity, but mainly about quality. Through a unique data analysis it brings valuable insights of when, where and how to contact new prospects. In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention.
360°

customer view that give a complete overview with ROI analysis

FAQ – Scal-e

How does Scal-e’s CDP ensure data unification and quality?

Scal-e’s Customer Data Platform unifies dispersed customer data across various platforms into a single, cohesive view. It enhances data quality by cleaning and enriching existing datasets, ensuring that marketing campaigns are based on accurate and actualized comprehensive customer information. For data unification, Scal-e uses an integrated ETL and can manage multiple business rules (deduplication, merging, etc.) that are configurable with multiple matching keys. En savoir plus.

What are the advantages of having high-quality customer data for marketing campaigns?

High-quality data enables:
– Precise targeting.
– Reduces waste in marketing spend, and increases campaign effectiveness through personalized messages that resonate with the audience.
– Ultimately leading to higher conversion rates and customer loyalty.

How does Scal-e distinguish itself from other solutions?

Scal-e is an integrated solution that features several built-in modules (Data management, Audience Builder, Omnichannel Orchestration, Customer Loyalty, etc.). These modules communicate in real-time with the CDP, allowing access to high-quality customer data within a single solution.

Can Scal-e’s CDP improve personalization and recommendation strategies?

Yes, Scal-e’s CDP leverages unified and high-quality data to personalize communications and offer tailored recommendations to customers, significantly enhancing the customer experience and engagement.

Scal-e improves personalization with integrated tools like dynamic segmentation, and scoring, with key indicators such as an average cart, Customer Lifetime Value, etc… En savoir plus.