• Marketing cloud

    Marketing cloud

    From customer data to loyalty
    Needs
    Needs
    • Unification & quality
      Unify your data in a custom UCR
    • Privacy & Preferences
      Ensure compliance of your marketing strategies
    • Recommendation & Personalization
      Segment & recommend to optimize customer experience
    • Acquisition & Loyalty
      Improve your campaign ROI
    Modules
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    • Data management
      CDP, ETL (API, connectors), DQM
    • Data privacy
      Data privacy (GDPR, CCPA, etc.)
    • Audience builder
      Segmentation, aggregates, calculated fields,
    • Customer retention
      Loyalty program or referral, preference center, etc.
    • Customer journey orchestration
      Omnichannel Marketing Automation, Customer Service..
    • Customer intelligence
      BI self service, clienteling
    Channels & sources
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      Off-line, online or onchain
    • Marketing channels
      Conversational, relational or transactional
    • Standard connectors
      +70 connectors to sources and +30 to channels
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  • Resources

    Resources

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    • Scal-e brochure
      Download for more details on Scal-e
    • Facebook Conversions API Guide
      Discover how to boost your conversions on Facebook & Instagram Ads
    • Videos
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    • Article : Loyalty program
      The essentials to set it up
    • Article : Preference Center
      Abrand’s trump card for improving customer relations 
    • Technical Documentation
      Contact us for more info
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Scal-e brochure

The cloud marketing platform for your acquisition and retention campaigns
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