What Is a Composable CDP and How Does It Activate Data Lakes?

Composable Customer Data Platforms (CDPs) are a major step forward in customer data management. This article looks at what they are, how they work, and how they help activate data warehouses.

What is a composable CDP?

A composable CDP is a modular, flexible platform that lets companies integrate and manage their customer data in a tailored way. Unlike traditional all-in-one solutions, composable CDPs offer:

• Seamless integration with your existing data infrastructure
• A modular architecture that lets you pick and use only the components you need
• Greater flexibility for organizations whose data stack is constantly evolving and must adapt to changing business requirements

How does a composable CDP work?

Composable CDPs work by:

• Connecting to existing data sources without duplicating data
• Providing flexible tools for collecting, storing, and analyzing customer data
• Allowing highly customized data flows and analytics processes

Activating data warehouses

Composable CDPs play a key role in turning data warehouses into activation engines:

• Direct integration: They connect directly to data warehouses, avoiding duplication and ensuring data consistency.
• Real-time analytics: They enable complex analysis to be run directly on the data stored in the warehouse.
• Advanced segmentation: They offer powerful tools to build audience segments using warehouse data.
• Multichannel activation: They make it easy to use the insights generated to power marketing campaigns across multiple channels.

Benefits for businesses

Using a composable CDP to activate your data warehouse delivers several advantages:

• Flexibility: Easily adapts to changes in infrastructure and technology needs.
• Scalability: Can handle growing volumes of data without replatforming.
• Personalization: Enables tailored customer experiences based on accurate, consolidated data.
• Efficiency: Lowers costs by leveraging existing infrastructure and in-house capabilities (IT skills) instead of duplicating tools and teams.

Conclusion

Composable CDPs offer a modern, flexible approach to customer data management. By effectively activating data warehouses, they enable companies to fully capitalize on their data assets, create personalized customer experiences, and drive business growth.

Learn more at Scal-e.com

• First French CDP to appear in the global Forrester Now Tech CDP report
• First French CDP dedicated to B2B companies
• Third B2B CDP named in the 2023 Forrester Wave

“Scal-e is a CDP that lets you connect multiple data sources (website, stores, CRM, etc.) into a single data mart. This gives brands access to their data — such as unified customer profiles and real-time information — so they can better understand their customers and meet their needs at the right moment.”