Introduction
In the constantly shifting world of digital marketing, where personalization and relevance are critical, having the right tools to fully harness customer data is essential. Against this backdrop, we are delighted to announce that Scal-e, our agile marketing cloud platform, has once again been recognized in Forrester’s prestigious report on B2B Customer Data Platforms (The B2B Customer Data Platform Landscape, Q3 2023). This is the third time we have been featured in a Forrester report (following the Now Tech: CDP Asia and Now Tech: CDP Global reports), underscoring our unwavering commitment to excellence and innovation in this field. In this B2B edition, Scal-e stands out as the only European software vendor on the list; all other vendors are US-based (6sense, Acquia, ActionIQ, Adobe, Bamboobox, BlueConic, Demandbase, Dun & Bradstreet, FirstHive, Leadspace, Openprise, Oracle, Redpoint Global, Salesforce, Tealium, Treasure Data, Twilio).
The Forrester Institute: the industry’s go-to guide
For more than 20 years, Forrester has been an undisputed leader in marketing and technology research and analysis. Its reports are a benchmark for industry professionals, providing invaluable insights to inform strategic decision-making. A rigorous methodology and impartial evaluations give its recommendations unique credibility. Being cited in a Forrester report is far more than just recognition; it is a validation of Scal-e’s excellence and effectiveness in the highly competitive marketing technology landscape.
Why this recognition matters
Recognition from Forrester should not be underestimated. It demonstrates Scal-e’s ability to address the complex and ever-evolving challenges of modern marketing. It strengthens our position as a key player on the global digital marketing stage and confirms the outstanding quality of our product. Companies that invest in solutions such as Scal-e are signaling their commitment to innovation and differentiation, which in turn drives sustainable business performance and long-term growth.
The Customer Data Platform (CDP): the foundation of personalization
At the heart of our success lies the concept of the Customer Data Platform (CDP). According to the CDP Institute, a CDP is a technology platform designed to collect, unify, and activate customer data from a wide range of channels and sources. It enables companies to build rich, consolidated customer profiles, offering a 360-degree view of every interaction. This depth of data unlocks advanced personalization, where every communication is relevant and tailored to each customer’s specific needs. All data is fully leveraged, enabling highly granular segmentation and great freedom in designing customer journeys, while respecting privacy and data protection requirements.
Scal-e: a pioneer in the B2B CDP world
What truly sets Scal-e apart and gives it a major competitive advantage is its ability to excel in the B2B environment. While many CDP solutions are primarily geared towards B2C, Scal-e has differentiated itself with a platform specifically designed for B2B needs and challenges. Our solution enables organizations to streamline and personalize their marketing strategies to reach business customers, using detailed information and complex behavioral signals in real time. The goal is to connect all the data sources needed to build 360-degree customer profiles (CRM, POS systems, customer service, communication channels, social media, and more).
Flagship B2B CDP use cases: from unified data to customer insight
Personalizing communications
With Scal-e, B2B companies can deliver highly relevant, targeted information to their customers at every stage of the buying journey. Communications evolve into meaningful, two-way conversations that build trust and foster loyalty.
Aligning sales and marketing
By unifying sales and marketing data, Scal-e makes collaboration between these two critical functions far more effective. Teams can coordinate their efforts, share insights, and work from a single source of truth to maximize opportunities and accelerate conversion.
Generating qualified leads
By analyzing behavioral data and identifying buying signals, Scal-e enables B2B marketing teams to generate more qualified leads. This boosts campaign efficiency and increases the rate at which prospects are converted into customers.
Conclusion
For CMOs and business leaders, staying at the forefront of the technologies that drive your commercial strategy is essential. Scal-e’s continued recognition in Forrester reports is concrete proof of our commitment to excellence and innovation. Our powerful solution, built specifically to address B2B requirements, paves the way for advanced personalization and sustainable growth. With Scal-e, you can rely on a marketing cloud platform that will transform your approach and help you surpass your business objectives.
Take the time to explore Scal-e’s capabilities and see how a data-driven, innovation-focused marketing strategy can shape the future of your company.
Take a step into the future with Scal-e.
Contact us to learn more about Scal-e and its features.
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Scal-e, the cloud marketing platform listed in Forrester's Now Tech CDP, makes it easy for B2B and B2C brands to implement and improve the results of customer acquisition and retention campaigns.
