Scal-e: Revolutionizing B2B Marketing with Its CDP Recognized by Forrester

Introduction

Companies are constantly looking for advanced, effective solutions to bring customer data together and build impactful strategies. Scal-e, an innovative Customer Data Platform (CDP), has emerged as a key tool in this space and was highlighted in the Forrester Wave™ report for B2B CDPs for Q4 2023.

A CDP Recognized in the Forrester Wave™

The Forrester Wave™ report, a major industry benchmark, evaluates and ranks CDP vendors, providing valuable insight into their capabilities. Scal-e’s recognition in this report showcases its robust, forward-thinking approach in the B2B CDP landscape. With Scal-e, you can design custom B2B or B2C data models and gain a complete view of the customer journey through an agile data model.

Scal-e at a glance

• 3rd place for product score.
• 2nd place for feature score (data management, identity resolution, audience building and management, journey orchestration, and reporting).

Easy and Adaptable for Marketers

Built for marketers, Scal-e offers an intuitive, no-code interface that makes the platform accessible to companies of all sizes, regardless of technical expertise. Its ease of use is reinforced by extensive customization options, allowing businesses to tailor the solution to their unique marketing needs. The strong preference among Scal-e customers for custom configurations is proof of its adaptability and effectiveness across a wide range of business environments.

What Forrester says about Scal-e

• Scal-e is easy to use.
• Scal-e is a CDP for both B2B and B2C with built-in marketing automation capabilities.
• Scal-e stands out for its robust, highly configurable data management, giving companies access to accurate, well-structured data.

Data-Driven Marketing at Its Best

Scal-e has demonstrated strong capabilities in managing and analyzing customer data, delivering valuable insights that fuel personalized marketing strategies and integrating seamlessly with a wide range of marketing channels and tools (over 30 channels).

Scal-e’s strength lies in its CDP-centric approach to marketing automation, addressing the needs of both B2B and B2C sectors. By unifying and harmonizing customer data, Scal-e provides companies with a 360° customer view, the essential foundation for successful, highly personalized marketing strategies.

Looking Ahead

Scal-e is committed to continuously innovating and improving, in step with evolving marketing challenges and data management trends. Its presence in the Forrester Wave™ report confirms its position as a market leader in CDPs, ready to equip businesses with advanced, customer-centric, data-driven marketing solutions.

Conclusion

Scal-e is an ideal solution, combining ease of use, advanced technology, and a commitment to sustainability. Its recognition by Forrester cements its pivotal role in the CDP ecosystem, giving companies a strategic edge in managing customer data and digital marketing. As the customer data landscape continues to evolve, Scal-e remains the preferred choice for businesses looking to take data-driven marketing to the next level.

Scal-e is a CDP that lets you connect multiple data sources (website, stores, CRM, etc.) into a single datamart. This gives brands direct access to their data, such as unified customer profiles and real-time information, so they can better understand their customers and respond to their needs at the right time, through the right channel. On the same platform, brands can also build their marketing strategy and execute it end-to-end without switching tools.