Scal-e in the Forrester Wave B2B CDP Report: The European CDP That Stands Out

A renewed recognition in a constantly evolving market

With personalization and relevance now critical performance drivers, having an agile and powerful platform has become essential. This is why we are proud to announce that Scal-e, our agile marketing cloud platform, is once again featured in the prestigious report The Forrester Wave™: Customer Data Platforms for B2B, Q3 2025.

After being mentioned in the NOW TECH reports on CDPs in Asia and worldwide, this third recognition confirms Scal-e as a solid, credible, European alternative in an ecosystem dominated by American vendors such as Adobe, Salesforce, Oracle and Tealium.

What The Forrester Wave™ Q3 2025 report says about Scal-e

The report positions Scal-e as a relevant player for B2B and B2B2C companies looking for a robust, no-code, marketing-centric and GDPR-compliant CDP. Key highlights include:

• Strong data management: Scal-e stands out for “its understanding of the critical need for third-party data enrichment in B2B” and offers “out-of-the-box industry models” that can be adjusted through a no-code interface.
• Marketing approach centered on ABM (Account-Based Marketing): The platform is designed to unify and activate customer data within an account-based marketing framework.
• Compliance built in by design: “As a European vendor, Scal-e has embedded compliance into the product’s DNA”, ensuring protection, auditability and adherence to regulations such as GDPR.
• No-code empowerment of marketing teams: Thanks to its intuitive interface, Scal-e puts “customer data and powerful technology in the hands of marketers” without heavy reliance on IT.
• Forrester’s recommendation: “Scal-e is a good choice for organizations primarily based in Europe that are looking for support with ABM use cases.”

Why a Customer Data Platform (CDP) has become essential

According to the CDP Institute, a Customer Data Platform (CDP) is designed to collect, unify and activate customer data from multiple sources. It enables organizations to:

• Build a unified, persistent customer view at the contact, account or buying-group level.
• Deliver granular, dynamic segmentation.
• Drive advanced personalization across all channels.
• Activate data through smoothly orchestrated omnichannel campaigns.

Scal-e: The European B2B/B2B2C-oriented alternative

Unlike many CDPs that originated in the B2C world, Scal-e was natively designed for B2B challenges:

• Creation of custom data models tailored to complex use cases.
• Integration of CRM, ERP, web, POS, social media and other data sources.
• End-to-end orchestration of the omnichannel customer journey, from lead nurturing through to loyalty.
• Native support for ABM strategies, with account visualization, behavioral scoring and integration with sales tools.

Concrete B2B use cases with Scal-e

Here are some recurring use cases among our B2B/B2B2C clients:

• Personalized communications: Targeted information at every stage of the buying cycle, increasing relevance and loyalty.
• Marketing and sales alignment: Unified data and coordinated activation to generate more opportunities.
• Qualified lead generation: Detection of buying signals, automated scoring and follow-up.
• Omnichannel orchestration: Automated, multi-touch journeys (email, SMS, WhatsApp, social networks, etc.) managed through a no-code interface.

Conclusion: Choose performance and digital sovereignty

Forrester’s ongoing recognition of Scal-e validates our unique position in the market: a European CDP designed for complex B2B needs, offering full control over data, powerful personalization capabilities and compliance built in from the ground up.

Take the time to explore our features.

Contact us to receive the full Forrester report.