Push Notifications – The future of Marketing Campaigns

Recently, Google listed Push Notifications as an important marketing trend that cannot be ignored by marketers anymore. In the age of GDPR where customers do not appreciate being intruded with unwanted messages or emails, push notifications works as a perfect alternative as it works on the principle of permission-based marketing, so more and more brands are starting to adopt push notifications and the Scal-e platform is helping adapt to this strategy,

Push notifications are short messages that pop up on the user’s mobile or desktop, nudging them to take some action. Individuals are likely to forget about the great offers you had announced a while ago via e-mail or about the cart they have abandoned after adding a lot of items to it.

At Scal-e we want our customers to stay updated with the latest offers that you are offering or remind them of the impending items in their cart, push notifications can be a perfect way to communicate. With email open rates declining at a rapid pace, notifications can be a great way for businesses to engage with users and reduce churn.

Why are Push Notifications Important for Your Marketing Strategy?

The purpose of push notifications is to help you create a loyal community of customers around your brand and, of course, encourage them to use your products or services. Now, let’s see why exactly push notification marketing is important and how it can benefit your brand.

Better Outreach

Using push notifications can help you reach your readers anywhere and share updates about your products in real-time. Unlike other marketing channels, when people need to be active on a specific website to see your message, push notifications ensure that you can reach them irrespective of the website or channel that they are active in at the moment. This immediate distribution also helps to avoid crowded social media feeds and emails.

Higher Engagement Rates

These notifications are call-to-actions, they do a great job at driving traffic to the website and boosting engagement rates. In fact, it’s reported that push notifications increase CTR by 700%!

Increased Retention Rates and ROI

Push notifications go beyond driving traffic and improving engagement and can be a powerful tool to increase sales as well. This is in part because push notifications provide guaranteed impressions, triggered only when the user is active. When done correctly, through personalization and catchy messaging, push notifications can increase retention rates by up to 93% and boost ROI by 3500%!

Strategies to make them more effective

Mobile is the most performance-based platform, so you don’t have to speculate, but everything starts with creating a good plan. Mobile app marketers know that, but more often they fail to create an inetresting push notification strategy for your app and, therefore, miss an opportunity to boost retention.

How it works:

• think about various push triggers
• user-behavior types you are looking for
• the goal you aim to achieve with push notification marketing and more

The smarter triggers you create, the more chances you get to receive user’s responsibility.

Types of Push Notifications

Geolocation notifications – can send a simple push notification to users when they enter or leave a location.

Informative notifications – can be in the form of reminders, alerts, updates, FYI messages, and so on.

Catch-up notifications to re-engage users – Catch-up notifications to re-engage users

Catch-up notifications to re-engage users – alert users about exclusive offers, giveaways, or sales.

Recurrent push notifications – are sent to users only once at a specific date and time.

Rating/survey push notifications – surveys are a great way to gather user feedback and improve the customer experience.

Order push notifications – these notifications alert customers about what’s going on with their orders

Trivia push notifications – to send users some love with funny, entertaining messages. 

Push notification are a powerful marketing tool, it is like a bridge between the brand and the consumer to keep the users engaged and committed to the brand. So, it should be used carefully without crossing into spam territory and in an effective way to reach the maximum potential and take advantage of push notifications.

Discover the potential of the Scal-e API and what it can do for your brand.

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Scal-e is a CDP (Customer Data Platform) that enables you to connect several data streams (website, points of sale, CRM and others) in a single datamart. In this way, brands can access their data, such as unified customer profiles and real-time information, to get to know their customers better and respond to their needs at the right time, through the right channel. From the same platform, brands can also build their marketing strategy (audience builder, scripting, planning, loyalty programme) and apply it without having to change software.