1. Qui est Piano Analytics ?
Piano Analytics is a powerful, flexible, and high-performance behavioral analytics platform designed to deliver accurate data that complies with the strictest privacy regulations. It enables the creation of custom reports, offers rich visualizations, an intuitive interface, and tailored support.
It unifies data from marketing, product, content, point of sale, services, etc., according to a centralized and real-time data model.
Furthermore, thanks to its partnership with Snowflake, Piano Analytics facilitates sophisticated queries and ensures performance and flexibility.
On the technical side, Piano Analytics operates via a powerful event-driven model: page views, clicks, transactions, videos, custom events, enriched with contextual properties—all trackable through SDKs (JavaScript, Android, iOS, Flutter, etc.) or via API.
2. Why connect Piano Analytics to Scal‑e CDP?
Key Benefits:
Collection, deduplication, and unification of data from Piano Analytics to feed MDM layers, datamarts, or single customer records.
Valued Use Cases:
Analytics: behavioral segmentation, user journey measurement, custom KPIs.
Marketing campaigns: feeding segmented audiences based on observed behavior.
Regulatory/consent management: GDPR compliance through datenschutz conform collection.
Dashboard/BI creation: exploitation via Snowflake, real-time or deferred visualization.
Loyalty programs, engagement, referral: fine understanding of customer interactions for personalization.
Clienteling: aggregated information for one-to-one interactions (offline/online).
The benefit is clear: Piano provides robust and compliant behavioral data, and Scal‑e enables you to extract full value by integrating it into a unified data architecture.
3. Reference and connection mode between Scal‑e and Piano Analytics
Possible integration methods:
Batch or streaming export: via dedicated collection domains, export to flat files, S3 buckets, or FTP (within the Piano Audience framework, but concept applicable to Analytics).
CSV batch import: Regularly import company and contact data enriched by Piano Analytics into Scal-e in CSV format. This method allows easy updating, replacement, and enrichment of existing data.
Standardized data processing: Scal-e processes imported CSV files to structure, clean, and map business intelligence data, risk scores, and contact information to optimize segmentation and activation.
Consultation invitation:
Our Scal‑e experts are available to work with you to identify the most suitable integration method, whether it’s a standard connector, API, flat file, or custom ETL.
4. Q&A – Everything you need to know about the connection between Piano Analytics and Scal‑e CDP
What methods are available to connect Piano Analytics to Scal‑e? SDK/API, batch or streaming exports, ETL/iPaaS, custom connector.
What happens to data once collected in Scal‑e? It is cleaned, unified via MDM/datamart/single customer record, and ready for BI, marketing, or activation.
Who is responsible for integration and maintenance? Scal‑e can intervene at all levels: design, configuration, maintenance.
Standard vs custom connector? Standard = ready-to-use with minimal configuration; custom = specific development for unique use cases.
Can a client or agency manage integration without Scal‑e? Yes, with technical expertise or via documentation, but Scal‑e facilitates implementation and evolution.
What are the costs? Depending on the chosen method (man-hours, complexity). We offer an audit for precise estimates.
Are connectors scalable? Yes, designed to adapt to Piano updates (event model, API, collection domains, etc.).