What is Dun & Bradstreet (D&B)?
Dun & Bradstreet (D&B) is a global leader in business data and analytics, providing companies with trusted insights to improve decision-making, risk assessment, and sales prospecting. Through its extensive database, D&B offers firmographic, financial, and risk intelligence data, enabling businesses to optimize B2B marketing and sales strategies.
Why connect Dun & Bradstreet (D&B) with Scal-e?
Integrating D&B with Scal-e Customer Data Platform (CDP) allows businesses to enrich their customer and prospect data with verified business intelligence. This integration enhances lead scoring, segmentation, and risk assessment while ensuring data consistency across marketing and sales operations.
Benefits of the Integration
- Data Enrichment: Automatically update and enhance company profiles with D&B firmographic, financial, and risk data.
- Advanced Segmentation: Use enriched attributes (e.g., revenue, industry, company size) to create precise audience segments for targeted marketing.
- Lead Qualification & Scoring: Improve lead prioritization using D&B’s predictive analytics and company credit scores.
- Risk Assessment: Leverage D&B’s risk intelligence to evaluate customer creditworthiness and mitigate business risks.
- Personalized Marketing & Sales: Tailor campaigns based on verified business insights to improve engagement and conversion rates.
How to integrate Dun & Bradstreet (D&B) with Scal-e?
Batch Import via CSV: Regularly upload D&B-enriched company and contact data into Scal-e using CSV files. This method allows for seamless updates, replacements, and augmentation of existing data.
Standardized Data Processing: Scal-e processes the imported CSV files to structure, cleanse, and map business intelligence data, risk scores, and contact details for better segmentation and activation.
Use Cases
1. Data-Driven Lead Qualification & Scoring
- Enrich leads with D&B firmographic and financial data to improve scoring and prioritization.
- Identify high-value prospects by analyzing company size, industry, and revenue insights.
2. Risk Assessment & Customer Due Diligence
- Use D&B’s risk intelligence and credit scores to assess customer reliability before engagement.
- Automate risk-based segmentation to prevent high-risk customer interactions.
3. Targeted B2B Marketing Campaigns
- Create highly tailored campaigns by segmenting audiences based on industry, company size, and growth potential.
- Improve ABM strategies with deeper company insights for personalized outreach.
Frequently Asked Questions
How long does it take to integrate D&B with Scal-e?
Integration time depends on the selected method. A native connector can be deployed quickly, while API-based integrations may require custom development.
Is D&B data updated in real time?
Yes, if API or webhooks are used, data can be synchronized in real time. Otherwise, batch updates can be scheduled at regular intervals.
What are the costs associated with this integration?
Costs vary based on the integration method and data volume. Contact Scal-e or Dun & Bradstreet for detailed pricing information.
Is this integration scalable for enterprise needs?
Yes, Scal-e and D&B are designed to support large-scale data enrichment and analytics, making them suitable for growing businesses and enterprises.