1. Who is Captain Wallet?
Captain Wallet is an innovative mobile wallet platform that enables businesses to create, distribute, and manage loyalty cards, coupons, and promotional offers directly in users’ mobile wallets. Compatible with Apple Wallet and Google Pay, Captain Wallet provides a seamless and secure user experience.
The platform allows brands to digitize their loyalty programs, improve customer engagement, and create geolocation-based marketing campaigns. Captain Wallet facilitates the distribution of personalized passes and customer relationship management through targeted push notifications.
On the technical side, Captain Wallet offers robust APIs, advanced personalization tools, and flexible integration capabilities to adapt to existing business information systems.
2. Why connect Captain Wallet to Scal‑e CDP?
Key Benefits:
Collection, deduplication, and unification of mobile engagement data from Captain Wallet to feed MDM layers, datamarts, or single customer records.
Valued Use Cases:
Loyalty programs: creation and management of digital loyalty cards with real-time points and benefits tracking.
Geolocated campaigns: contextual offer activation based on user location.
Customer engagement: personalized push notifications and loyalty program animation.
Regulatory/consent management: GDPR compliance through consent collection and management.
Behavioral analytics: analysis of pass interactions to optimize marketing strategies.
Omnichannel: synchronization of wallet data with other communication channels (email, SMS, etc.).
The benefit is clear: Captain Wallet provides valuable mobile engagement data, and Scal‑e enables you to extract full value by integrating it into a unified customer data architecture.
3. Reference and connection mode between Scal‑e and Captain Wallet
Possible integration methods:
Batch or streaming export: via Captain Wallet APIs, export engagement data to flat files, S3 buckets, or FTP for ingestion into Scal‑e.
CSV batch import: Regularly import customer engagement and pass usage data enriched by Captain Wallet into Scal‑e in CSV format. This method allows easy updating, replacement, and enrichment of existing data.
Standardized data processing: Scal‑e processes imported CSV files to structure, clean, and map mobile engagement data, pass interactions, and behavioral information to optimize segmentation and activation.
Middleware / ETL / iPaaS: redirect data to Scal‑e using integration platforms or specific connectors.
Consultation invitation:
Our Scal‑e experts are available to work with you to identify the most suitable integration method, whether it’s a standard connector, API, flat file, or custom ETL.
4. Q&A – Everything you need to know about the connection between Captain Wallet and Scal‑e CDP
What happens to data once collected in Scal‑e? It is cleaned, unified via MDM/datamart/single customer record, and ready for BI, marketing, or omnichannel activation.
Who is responsible for integration and maintenance? Scal‑e can intervene at all levels: design, configuration, maintenance.
Can a client or agency manage integration without Scal‑e? Yes, with technical expertise or via documentation, but Scal‑e facilitates implementation and evolution.
What are the costs? Depending on the chosen method (man-hours, complexity). We offer an audit for precise estimates.
Are connectors scalable? Yes, designed to adapt to Captain Wallet updates (API, webhooks, data models, etc.).