What is Bombora?
Bombora is a leading provider of B2B intent data that helps businesses identify companies actively researching products and services in their industry. By leveraging AI-driven insights from a vast data cooperative, Bombora enables sales and marketing teams to prioritize high-intent accounts, optimize outreach strategies, and accelerate revenue growth.
Why connect Bombora with Scal-e?
Integrating Bombora with Scal-e Customer Data Platform (CDP) allows businesses to enrich their customer and prospect data with intent-based insights. This integration enables smarter audience segmentation, personalized engagement, and more efficient sales and marketing campaigns.
Benefits of the Integration
- Intent-Driven Lead Prioritization: Identify which accounts are actively researching relevant topics and prioritize outreach efforts accordingly.
- Advanced Segmentation: Create dynamic audience segments based on Bombora’s intent signals and Scal-e’s customer data.
- AI-Powered Lead Scoring: Improve lead qualification with real-time intent data and predictive scoring models.
- Personalized Marketing & Sales Engagement: Trigger hyper-targeted campaigns based on intent-driven insights.
- ABM Optimization: Align Bombora’s account intent data with Scal-e’s account-based marketing (ABM) strategies for more effective targeting.
How to integrate Bombora with Scal-e?
Batch Import via CSV: Regularly upload Bombora-generated intent data into Scal-e using CSV files. This method allows for easy replacement or augmentation of existing data, ensuring seamless updates and enrichment.
Standardized Data Processing: Scal-e processes the imported CSV files to standardize, cleanse, and map the intent signals for effective segmentation and activation.
Use Cases
1. Intent-Based Lead Nurturing
- Automatically import high-intent leads from Bombora into Scal-e for targeted engagement.
- Trigger personalized email, advertising, or retargeting campaigns based on topic interest and research activity.
2. Sales Acceleration with Predictive Insights
- Equip sales teams with real-time buyer intent data to focus on the most engaged accounts.
- Automate follow-ups and sales workflows based on Bombora’s topic consumption trends.
3. Account-Based Marketing (ABM) Enhancement
- Align Bombora’s intent insights with Scal-e’s ABM strategies to target high-value accounts at the right moment.
- Deliver personalized, multi-channel campaigns based on a prospect’s buying journey stage.
Frequently Asked Questions
How long does it take to integrate Bombora with Scal-e?
The integration time depends on the chosen method. A native connector can be deployed quickly, while API-based integrations may require additional setup.
Is Bombora data updated in real time?
Yes, if using API or webhooks, data can be synchronized in real time. Otherwise, scheduled batch updates can be configured.
What are the costs associated with this integration?
Costs vary based on the integration method and data volume. Contact Scal-e or Bombora for detailed pricing information.
Is this integration scalable for enterprise needs?
Yes, Scal-e and Bombora are designed to support large-scale intent data analysis and activation, making them suitable for growing businesses and enterprises.