What is 6sense?
6sense is an AI-powered account-based marketing (ABM) and sales intelligence platform that helps businesses identify high-intent prospects, predict buying behavior, and deliver personalized engagement at scale. By leveraging intent data, AI-driven analytics, and predictive scoring, 6sense enables B2B sales and marketing teams to improve lead conversion and accelerate revenue growth.
Why connect 6sense with Scal-e?
Integrating 6sense with Scal-e Customer Data Platform (CDP) allows businesses to unify intent-driven insights with existing customer and prospect data. This integration enhances audience segmentation, lead prioritization, and campaign automation, ensuring a data-driven approach to sales and marketing.
Benefits of the Integration
- Intent-Driven Lead Identification: Capture buying intent signals and predict which accounts are most likely to convert.
- Advanced Segmentation: Use 6sense predictive analytics to create highly targeted segments in Scal-e for personalized marketing.
- AI-Powered Lead Scoring: Prioritize prospects based on behavioral, firmographic, and predictive scoring insights.
- Sales & Marketing Alignment: Provide sales teams with real-time data on account intent and engagement for timely outreach.
- Automated ABM Campaigns: Trigger hyper-personalized marketing campaigns in Scal-e based on 6sense data insights.
How to integrate 6sense with Scal-e?
Batch Import via CSV: Regularly upload 6sense-enriched account data into Scal-e using CSV files. This approach allows for easy updates, replacements, and augmentation of existing data while maintaining seamless synchronization.
Standardized Data Processing: Scal-e processes the imported CSV files to structure, cleanse, and map intent data, predictive insights, and lead scores for improved segmentation and activation.
Use Cases
1. AI-Powered Lead Nurturing
- Automatically import high-intent leads from 6sense into Scal-e for segmentation and campaign targeting.
- Trigger personalized nurture campaigns based on a prospect’s research activity and engagement patterns.
2. Predictive Sales Acceleration
- Equip sales teams with real-time AI-driven insights to prioritize outreach and improve conversion rates.
- Automate sales workflows based on account intent, firmographics, and engagement history.
3. Account-Based Marketing (ABM) Optimization
- Align 6sense’s predictive analytics with ABM strategies to target the right accounts at the right time.
- Deliver hyper-personalized campaigns in Scal-e based on predictive buying stages.
Frequently Asked Questions
How long does it take to integrate 6sense with Scal-e?
The integration time depends on the method chosen. A native connector can be set up quickly, while API-based integrations may require additional development.
Is 6sense data updated in real time?
Yes, when using API or webhooks, data can be synchronized in real time. Otherwise, batch updates can be scheduled at regular intervals.
What are the costs associated with this integration?
Costs vary depending on the integration method and data volume. Contact Scal-e or 6sense for detailed pricing information.
Is this integration scalable for growing enterprises?
Yes, Scal-e and 6sense are designed to support large-scale data-driven marketing and sales operations, making them suitable for growing businesses and enterprises.