Interview for Martech.cloud
Scal-e has achieved recognition in two notable reports for its excellence as a Customer Data Platform (CDP), showcasing its impact in both the Asia Pacific (APAC) region and on a global scale. Scal-e enables organizations to seamlessly integrate, manage, and activate customer data, offering personalized experiences and improving marketing outcomes.
CEO of Scal-e since 2018 Christophe Alves spoke with Martech.cloud discussing Scal-e´s strategy, the evolution of the market, its team and his vision for the company’s future.
Martech.cloud : Before talking about your strategy, could you tell us what the Scal-e platform is for?
The Scal-e platform facilitates implementation and improves the results of customer acquisition and retention strategies for B2B or B2C brands.
CEO of Scal-e since 2018 Christophe Alves spoke with Martech.cloud discussing Scal-e´s strategy, the evolution of the market, its team and his vision for the company’s future.
Martech.cloud : How exactly does your platform facilitate the implementation of customer acquisition or retention strategies?
On the one hand, the platform can be configured (no code approach) to adapt to any client´s context. On the other hand, due to it being natively integrated, there is no required integration between the modules. This reduces the cost of implementation, and it also enables collaboration and day-day navigation.
The full article will be available soon on our blog
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Our history
2025
2024
– Listed on the Forrester B2B Landscape Report
– Forrester CDP APAC Landscape
Q4:
– Scal-e achieved an 898/1000 CyberVadis score, ranking in the "Mature" category, recognizing our commitment to optimal online security.
– Scal-e added +30 more connectors
2023
– Listed on the Forrester B2B Wave Report
– Greenly highest rating: Diamond, only 1% of audited French companies.
2022
Module Self-Service BI
2021
2020
Partnership with Piwik PRO
2019
2018
Beginning of a new era with new investments, Scal-e joins S2M-group.
2017
The first clients for the Customer Loyalty module: MB Expansion and American Vintage
2016
2015
Distributed Marketing module is available
2014
The first client for the Referral Program module: iDTGV
Opening in Barcelona of the operational, service, and support center for the EMEA zone
2013
2008
The first client for the Event Management module: Société Générale
2007
First client for the Customer Data Platform and Campaign Management modules: Bouygues Telecom