{"id":6327,"date":"2022-01-17T11:42:31","date_gmt":"2022-01-17T11:42:31","guid":{"rendered":"https:\/\/scal-e.com\/?p=6179"},"modified":"2022-09-14T15:59:24","modified_gmt":"2022-09-14T15:59:24","slug":"programme-de-parrainage-comment-ca-marche","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/programme-de-parrainage-comment-ca-marche\/","title":{"rendered":"Programme de parrainage\u202f: comment \u00e7a marche ?"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Depuis l\u2019explosion d\u2019internet et des r\u00e9seaux sociaux, le bouche-\u00e0-oreille s\u2019est largement amplifi\u00e9 ainsi que son impact sur les marques.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Un <strong>programme de parrainage<\/strong>,&nbsp;c\u2019est encourager vos clients \u00e0 recommander vos produits ou services \u00e0 leur entourage.&nbsp;Une strat\u00e9gie efficace et peu co\u00fbteuse pour fid\u00e9liser vos clients existants et en acqu\u00e9rir de nouveaux.&nbsp;<\/p>\n\n\n\n<p>Dans&nbsp;cet&nbsp;article, nous verrons&nbsp;rapidement&nbsp;comment fonctionne&nbsp;un&nbsp;programme de&nbsp;parrainage c\u00f4t\u00e9 membres&nbsp;et comment&nbsp;vos \u00e9quipes m\u00e9tier peuvent le mettre en place&nbsp;en seulement&nbsp;quelques clics&nbsp;dans le&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\" target=\"_blank\">module Fid\u00e9lit\u00e9<\/a>&nbsp;de&nbsp;la plateforme&nbsp;Scal-e.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment fonctionne le parrainage c\u00f4t\u00e9&nbsp;membres\u202f?&nbsp;<\/h2>\n\n\n<p>Cot\u00e9 membres (parrain et filleul),&nbsp;un&nbsp;<strong>espace parrainage<\/strong>&nbsp;permet&nbsp;\u00e0 un parrain&nbsp;de d\u00e9clarer un ou plusieurs filleuls,&nbsp;ou \u00e0 un filleul de renseigner son parrain,&nbsp;via un formulaire&nbsp;sur une landing page d\u00e9di\u00e9e.&nbsp;Souvent, les marques proposent&nbsp;\u00e0 la fois un espace parrain et un espace filleul.<\/p>\n\n\n<p>Une fois&nbsp;que le parrain a d\u00e9clar\u00e9 son filleul, ce dernier re\u00e7oit un email, qui lui demande \u00e9ventuellement confirmation.&nbsp;Et vice-versa.<\/p>\n\n\n\n<p>Le parrain sera remerci\u00e9 par un cadeau (points&nbsp;ou&nbsp;r\u00e9compense) ainsi que le filleul.&nbsp;Diff\u00e9rents&nbsp;niveaux&nbsp;de parrainage&nbsp;sont possibles\u202f: inscription&nbsp;seule, inscription avec achat,&nbsp;etc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment mettre en place un programme de parrainage&nbsp;dans&nbsp;Scal-e&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Connecter votre programme de parrainage existant \u00e0 la plateforme&nbsp;Scal-e&nbsp;<\/h4>\n\n\n\n<p>Gr\u00e2ce \u00e0 notre\u00a0<a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\"><strong>ETL\u00a0<\/strong>(via l\u2019API par exemple)<\/a>, vous avez la possibilit\u00e9 de connecter tout espace existant \u00e0 la plateforme\u00a0Scal-e.\u00a0Notre module Fid\u00e9lit\u00e9 permet d\u2019importer le kit HTML et de l\u2019h\u00e9berger \/ utiliser dans\u00a0Scal-e en seulement quelques clics.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Cr\u00e9er&nbsp;votre&nbsp;programme&nbsp;de&nbsp;parrainage&nbsp;dans la plateforme&nbsp;Scal-e&nbsp;<\/h4>\n\n\n\n<p><strong>Une landing page&nbsp;avec un formulaire d\u2019inscription<\/strong>&nbsp;(comme l\u2019exemple ci-dessus)&nbsp;peut \u00eatre&nbsp;cr\u00e9\u00e9e&nbsp;en seulement quelques minutes par vos \u00e9quipes m\u00e9tier gr\u00e2ce \u00e0 notre&nbsp;module&nbsp;de&nbsp;Fid\u00e9lit\u00e9&nbsp;d\u00e9di\u00e9.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Le <strong><a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">module\u00a0de\u00a0Fid\u00e9lit\u00e9<\/a><\/strong> permet de cr\u00e9er des r\u00e8gles\u00a0utilisant n\u2019importe quel \u00e9v\u00e9nement\u00a0(ici, celui de d\u00e9clarer un filleul ou que celui-ci devienne membre par exemple).\u00a0<\/p>\n\n\n\n<p>En plus&nbsp;d\u2019\u00e9diter les pages HTML,&nbsp;notre&nbsp;module permet de g\u00e9rer l\u2019h\u00e9bergement, de les s\u00e9curiser et bien s\u00fbr de collecter les donn\u00e9es afin d\u2019alimenter le&nbsp;<strong>datamart fid\u00e9lit\u00e9<\/strong>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Profiter des fonctionnalit\u00e9s&nbsp;des autres modules&nbsp;de&nbsp;la plateforme&nbsp;Scal-e&nbsp;<\/h4>\n\n\n\n<p>Aussi, notre module de Fid\u00e9lit\u00e9 exploite les fonctionnalit\u00e9s des autres modules (<strong>CDP<\/strong>, <a href=\"https:\/\/scal-e.com\/fr\/gestion-du-parcours-client\/\">Customer Journey Orchestration<\/a>, \u2026), afin de\u202f:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Segmenter\/scorer,&nbsp;&nbsp;<\/li><li>D\u2019attribuer des points en fonction des <strong>parcours clients<\/strong> (parrainage, comportement on et offline, achat\u2026),&nbsp;<\/li><li>De r\u00e9cup\u00e9rer le comportement des clients fid\u00e9lis\u00e9s, parrains, filleuls, sur des points de vente ou online&nbsp;<\/li><li>D\u2019animer&nbsp;en omnicanal les parrains et les filleuls (propos\u00e9s ou confirm\u00e9s)&nbsp;pour qu\u2019ils passent \u00e0 l\u2019acte (changement de statut)&nbsp;<\/li><\/ul>\n\n\n\n<p>Il\u00a0offre de nombreuses options pour <strong>piloter des campagnes<\/strong> ou <strong><a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\">personnaliser les messages<\/a><\/strong> (email, sms\u2026) en fonction des points, avantages, statuts, etc.\u00a0<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Template-taille-image-blog-2.png\" alt=\"Programme de parrainage - comment c\u0327a fonctionne et comment le mettre en place - architecture fonctionnelle de la plateforme scal-e\" class=\"wp-image-6549\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Template-taille-image-blog-2.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Template-taille-image-blog-2-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Template-taille-image-blog-2-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n<\/div>\n\n\n<p>De nombreux syst\u00e8mes de parrainage existent et peuvent \u00eatre r\u00e9invent\u00e9s \u00e0 l\u2019infini. A vous d\u2019imaginer le programme qui vous ressemble et de le faire \u00e9voluer dans le temps.&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/scal-e.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">La plateforme&nbsp;Scal-e<\/a>&nbsp;a&nbsp;pour&nbsp;vocation de vous fournir les solutions&nbsp;ad\u00e9quates&nbsp;pour&nbsp;<strong>vos strat\u00e9gies d\u2019acquisition et de fid\u00e9lisation<\/strong>&nbsp;et permettre&nbsp;aux&nbsp;\u00e9quipes m\u00e9tier&nbsp;de&nbsp;<strong>mettre en place facilement et rapidement leur programme de parrainage<\/strong>,&nbsp;\u00e0 partir&nbsp;d\u2019un programme existant ou&nbsp;en cr\u00e9ant&nbsp;un&nbsp;programme&nbsp;de z\u00e9ro.&nbsp;&nbsp;<\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Vous souhaitez mettre en place un programme de parrainage innovant ou moderniser votre programme de parrainage actuel ?\u00a0\u00a0<\/span><\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9 et de parrainage) et l\u2019appliquer sans changer de logiciel.<\/em> <\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis l\u2019explosion d\u2019internet et des r\u00e9seaux sociaux, le bouche-\u00e0-oreille s\u2019est largement amplifi\u00e9 ainsi que son impact sur les marques.&nbsp;&nbsp; Un programme de parrainage,&nbsp;c\u2019est encourager vos clients \u00e0 recommander vos produits ou services \u00e0 leur entourage.&nbsp;Une strat\u00e9gie efficace et peu co\u00fbteuse pour fid\u00e9liser vos clients existants et en acqu\u00e9rir de nouveaux.&nbsp; Dans&nbsp;cet&nbsp;article, nous verrons&nbsp;rapidement&nbsp;comment fonctionne&nbsp;un&nbsp;programme de&nbsp;parrainage [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[134,143,142,141,140,139,138,137,135,39,116,111,104,97,72,52,40],"class_list":["post-6327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fidelisation","tag-strategie-de-fidelisation","tag-strategie-dacquisition","tag-recompenses","tag-programme-de-parrainage","tag-personnalisation","tag-avantages","tag-ambassadeurs","tag-programme-de-fidelite","tag-martech","tag-gestion-des-donnees","tag-experience-client","tag-marketing","tag-connaissance-client","tag-data-management","tag-customer-data-platform","tag-cdp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programme de parrainage\u202f: comment \u00e7a marche ? 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