{"id":6325,"date":"2022-01-14T21:40:44","date_gmt":"2022-01-14T21:40:44","guid":{"rendered":"https:\/\/scal-e.com\/?p=6118"},"modified":"2023-06-23T10:56:33","modified_gmt":"2023-06-23T10:56:33","slug":"lessentiel-de-la-mise-en-place-dun-programme-de-fidelite-2","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/lessentiel-de-la-mise-en-place-dun-programme-de-fidelite-2\/","title":{"rendered":"L&rsquo;essentiel de la mise en place d&rsquo;un programme de fid\u00e9lit\u00e9."},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La cl\u00e9 de vo\u00fbte&nbsp;de toute action marketing, dont la cr\u00e9ation d\u2019un programme de fid\u00e9lit\u00e9&nbsp;personnalis\u00e9,&nbsp;est de&nbsp;<strong>collecter toutes les donn\u00e9es provenant de toutes vos sources au sein d\u2019une m\u00eame plateforme<\/strong>.&nbsp;Puis&nbsp;les&nbsp;<strong>unifier autour de profils clients<\/strong>&nbsp;pour&nbsp;pouvoir g\u00e9rer et animer votre programme&nbsp;par la suite.&nbsp;<\/p>\n\n\n\n<p>Au niveau de la collecte des donn\u00e9es, une\u00a0<strong>CDP\u00a0<\/strong>comme\u00a0Scal-e,\u00a0avec son module de\u00a0<strong><a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">gestion de la fid\u00e9lit\u00e9<\/a><\/strong>\u00a0int\u00e9gr\u00e9,\u00a0permet de\u00a0<strong>r\u00e9concilier les donn\u00e9es<\/strong>\u00a0avec des cl\u00e9s multiples, de cr\u00e9er des mod\u00e8les de donn\u00e9es en constellation avec autant d\u2019objets que souhait\u00e9s. La\u00a0<strong>CDP<\/strong>\u00a0facilite l\u2019administration et l\u2019utilisation des donn\u00e9es (en ciblage, personnalisation, export\u2026).\u00a0<\/p>\n\n\n\n<p>Apr\u00e8s avoir collecter les donn\u00e9es et construit vos segments,&nbsp;comme expliqu\u00e9 dans notre article <a href=\"http:\/\/scal-e.com\/fr\/segmenter-la-clientele-pour-un-programme-de-fidelite-sur-mesure\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment segmenter la client\u00e8le pour un programme de fid\u00e9lit\u00e9 sur mesure<\/a>,&nbsp;la seconde \u00e9tape consiste \u00e0&nbsp;<strong>d\u00e9finir votre programme de fid\u00e9lit\u00e9<\/strong>&nbsp;et le mettre en place gr\u00e2ce au module de fid\u00e9lit\u00e9 int\u00e9gr\u00e9 dans&nbsp;Scal-e.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Lessentiel-pour-mettre-en-place-un-programme-de-fide\u0301lite\u0301-visuel-1.png\" alt=\"L'essentiel pour mettre en place un programme de fide\u0301lite\u0301 visuel 1\" class=\"wp-image-6591\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Lessentiel-pour-mettre-en-place-un-programme-de-fide\u0301lite\u0301-visuel-1.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Lessentiel-pour-mettre-en-place-un-programme-de-fide\u0301lite\u0301-visuel-1-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Lessentiel-pour-mettre-en-place-un-programme-de-fide\u0301lite\u0301-visuel-1-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Comment mettre en place un programme de fid\u00e9lit\u00e9<\/h2>\n\n\n\n<p>Pour&nbsp;<strong>mettre en place votre programme de fid\u00e9lit\u00e9<\/strong>, vous devez\u202f:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Imaginer\u00a0son fonctionnement, sa m\u00e9canique\u00a0et\u00a0choisir\u00a0les\u00a0<strong>crit\u00e8res sp\u00e9cifiques\u00a0et avantages\u00a0<\/strong>que vous souhaitez collecter\u00a0(points, statut, CA, avis&#8230;)\u00a0\u00a0<\/li><li><strong>D\u00e9finir vos\u00a0objectifs\u00a0et les KPIs<\/strong>\u00a0\u00e0 suivre de fa\u00e7on \u00e0 mesurer l\u2019impact de votre programme sur\u00a0votre client\u00e8le et\u00a0sur\u00a0vos diff\u00e9rents segments.<\/li><li>Construire\u00a0et\u00a0<strong><a href=\"https:\/\/scal-e.com\/fr\/personnaliser-un-programme-de-fidelite-en-fonction-de-la-segmentation\/\">param\u00e9trer votre programme de fid\u00e9lit\u00e9<\/a><\/strong>\u00a0en prenant en compte les r\u00e8gles et conditions d\u2019attribution de points et d\u2019avantages.\u00a0<\/li><li>Cr\u00e9er\u00a0les premi\u00e8res variables vous permettant d\u2019animer votre programme, en\u00a0<strong>cr\u00e9ant des valeurs calcul\u00e9es ou agr\u00e9gats pour les ciblages\u00a0<\/strong>par exemple (date de la derni\u00e8re visite, premier achat, nombre de visites sur un an, CA sur un an\u2026)\u00a0<\/li><li><strong>Commencer l\u2019animation de votre programme<\/strong>\u00a0avec des messages g\u00e9n\u00e9riques <a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\">mais personnalis\u00e9s<\/a> avec les\u00a0donn\u00e9es\u00a0clients\u00a0collect\u00e9es\u00a0pr\u00e9alablement\u00a0(message de bienvenue, remerciement apr\u00e8s un premier achat, relance des inactifs, rappel\u00a0et envoi\u00a0des avantages du programme\u2026)\u00a0<\/li><li><strong>Suivre l\u2019activit\u00e9 des membres<\/strong>\u00a0en fonction des KPIs\u00a0que vous avez d\u00e9finis\u00a0\u00e0 travers des tableaux de bords standards ou sur mesure.\u00a0<\/li><\/ul>\n\n\n\n<p>Une fois votre programme de fid\u00e9lit\u00e9 mis en place dans votre solution de gestion de la fid\u00e9lit\u00e9 et les premi\u00e8res animations de votre programme lanc\u00e9es, vous allez pouvoir analyser les r\u00e9sultats de vos animations et les r\u00e9actions de vos membres\u00a0et <a href=\"https:\/\/scal-e.com\/fr\/creation-audiences\/\">de vos segments\u00a0par rapport<\/a> \u00e0 vos KPIs.\u00a0<\/p>\n\n\n\n<p>La plateforme&nbsp;Scal-e propose des&nbsp;<strong>tableaux de bord standards ou sur mesure<\/strong>&nbsp;qui montrent leur implication dans le programme de fid\u00e9lit\u00e9.&nbsp;<\/p>\n\n\n\n<p>Ainsi, vous pourrez faire \u00e9voluer votre programme de fid\u00e9lit\u00e9&nbsp;et le personnaliser en fonction des r\u00e9sultats obtenus.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>D\u00e9couvrez maintenant <a href=\"http:\/\/scal-e.com\/fr\/personnaliser-un-programme-de-fidelite-en-fonction-de-la-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment&nbsp;personnaliser un programme de fid\u00e9lit\u00e9 en fonction de la segmentation<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Vous souhaitez mettre en place un programme de fid\u00e9lit\u00e9 ou moderniser votre programme de fid\u00e9lit\u00e9 actuel ?\u00a0\u00a0<\/span><\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9 et de parrainage) et l\u2019appliquer sans changer de logiciel.<\/em> <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La cl\u00e9 de vo\u00fbte&nbsp;de toute action marketing, dont la cr\u00e9ation d\u2019un programme de fid\u00e9lit\u00e9&nbsp;personnalis\u00e9,&nbsp;est de&nbsp;collecter toutes les donn\u00e9es provenant de toutes vos sources au sein d\u2019une m\u00eame plateforme.&nbsp;Puis&nbsp;les&nbsp;unifier autour de profils clients&nbsp;pour&nbsp;pouvoir g\u00e9rer et animer votre programme&nbsp;par la suite.&nbsp; Au niveau de la collecte des donn\u00e9es, une\u00a0CDP\u00a0comme\u00a0Scal-e,\u00a0avec son module de\u00a0gestion de la fid\u00e9lit\u00e9\u00a0int\u00e9gr\u00e9,\u00a0permet de\u00a0r\u00e9concilier les [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[39,40,52,72,97,104,111,116,134,135,136],"class_list":["post-6325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-martech","tag-cdp","tag-customer-data-platform","tag-data-management","tag-connaissance-client","tag-marketing","tag-experience-client","tag-gestion-des-donnees","tag-fidelisation","tag-programme-de-fidelite","tag-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;essentiel de la mise en place d&#039;un programme de fid\u00e9lit\u00e9. - Scal-e<\/title>\n<meta name=\"description\" content=\"La cl\u00e9 de vo\u00fbte de toute action marketing, dont la cr\u00e9ation d\u2019un programme de fid\u00e9lit\u00e9 personnalis\u00e9, est de collecter toutes les donn\u00e9es provenant de toutes vos sources au sein d\u2019une m\u00eame plateforme. 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