{"id":5942,"date":"2021-11-23T10:38:03","date_gmt":"2021-11-23T10:38:03","guid":{"rendered":"https:\/\/scal-e.com\/?p=5942"},"modified":"2022-09-14T16:30:14","modified_gmt":"2022-09-14T16:30:14","slug":"idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/","title":{"rendered":"Id\u00e9e re\u00e7ue : pas besoin d&rsquo;une CDP, j&rsquo;ai d\u00e9j\u00e0 un CRM"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u00ab\u00a0Pas besoin d&rsquo;une CDP, j&rsquo;ai d\u00e9j\u00e0 un CRM&#8230;\u00a0\u00bb<\/strong><br>C&rsquo;est ce que beaucoup de Marketeurs et Customer Success Manager pensent. <br>Et pourtant, la <strong>Customer Data Platform<\/strong> d\u00e9passe de loin les possibilit\u00e9s du <strong>CRM<\/strong>.<\/p>\n\n\n\n<p>Pour <strong>enrichir sa connaissa<\/strong><a href=\"https:\/\/scal-e.com\/fr\/connaissance-client\/\">https:\/\/scal-e.com\/fr\/connaissance-client\/<\/a><strong>nce client<\/strong>, il faut pouvoir unifier et r\u00e9concilier toutes ses donn\u00e9es venant de l&rsquo;ensemble des sources et canaux, en ligne comme hors ligne. Le CRM est une source parmi d&rsquo;autres.<\/p>\n\n\n\n<p>En unifiant les donn\u00e9es proprement dans une <strong>CDP<\/strong>, on peut identifier un consommateur pr\u00e9sent dans diff\u00e9rentes bases de donn\u00e9es comme \u00e9tant un seul individu, l\u00e0 o\u00f9 l&rsquo;on pourrait penser que ce sont plusieurs personnes. En collectant et en unifiant l&rsquo;ensemble des informations qui le concernent, on gagne donc grandement en <strong>connaissance client<\/strong>.<\/p>\n\n\n\n<p>Reda Saidi, <strong>International Project Manager<\/strong>, et <a href=\"https:\/\/www.linkedin.com\/in\/matthieu-villain-a057804\/\">Matthieu Villain<\/a>, <strong>Customer Success Manager<\/strong> chez Scal-e vous expliquent en 1 minute top chrono pourquoi vous avez besoin d&rsquo;une <strong>CDP<\/strong>, et ce m\u00eame si vous avez d\u00e9j\u00e0 un CRM.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Scal-e Agile Cloud Platform | Id\u00e9e re\u00e7ue num\u00e9ro 1 : Pas besoin d&#039;une CDP j&#039;ai d\u00e9j\u00e0 un CRM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LoJBUb6pZIQ?rel=0&#038;showinfo=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>En bref, voici quelques <strong>atouts de la CDP<\/strong>, indispensables pour pouvoir mettre en place une strat\u00e9gie marketing performante :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Connexion \u00e0 toutes les sources de donn\u00e9es<\/strong><\/li><li><strong><a href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\">Unification et r\u00e9conciliation <\/a>des donn\u00e9es client<\/strong><\/li><li><strong>Am\u00e9lioration de la connaissance client<\/strong><\/li><li><strong>Valorisation du parcours client<\/strong><\/li><\/ul>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p>Proposer une exp\u00e9rience personnalis\u00e9e, fluide et pertinente \u00e0 vos clients, vous en r\u00eavez\u2009? D\u00e9couvrez le pouvoir de la CDP sans plus attendre !<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, CRM et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Pas besoin d&rsquo;une CDP, j&rsquo;ai d\u00e9j\u00e0 un CRM&#8230;\u00a0\u00bbC&rsquo;est ce que beaucoup de Marketeurs et Customer Success Manager pensent. Et pourtant, la Customer Data Platform d\u00e9passe de loin les possibilit\u00e9s du CRM. Pour enrichir sa connaissahttps:\/\/scal-e.com\/fr\/connaissance-client\/nce client, il faut pouvoir unifier et r\u00e9concilier toutes ses donn\u00e9es venant de l&rsquo;ensemble des sources et canaux, en ligne comme [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[39,40,52,70,72,97,102,103,104,105,116],"class_list":["post-5942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-martech","tag-cdp","tag-customer-data-platform","tag-parcours-client","tag-data-management","tag-connaissance-client","tag-customer-intelligence","tag-data","tag-marketing","tag-marketing-hub","tag-gestion-des-donnees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Id\u00e9e re\u00e7ue : pas besoin d&#039;une CDP, j&#039;ai d\u00e9j\u00e0 un CRM - Scal-e<\/title>\n<meta name=\"description\" content=\"1 minute top chrono pour comprendre pourquoi vous avez besoin d&#039;une CDP m\u00eame si vous avez d\u00e9j\u00e0 un CRM gr\u00e2ce \u00e0 l&#039;avis de nos experts !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Id\u00e9e re\u00e7ue : pas besoin d&#039;une CDP, j&#039;ai d\u00e9j\u00e0 un CRM - Scal-e\" \/>\n<meta property=\"og:description\" content=\"1 minute top chrono pour comprendre pourquoi vous avez besoin d&#039;une CDP m\u00eame si vous avez d\u00e9j\u00e0 un CRM gr\u00e2ce \u00e0 l&#039;avis de nos experts !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T10:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T16:30:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/11\/cdp-vs-crm-50.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\"},\"headline\":\"Id\u00e9e re\u00e7ue : pas besoin d&rsquo;une CDP, j&rsquo;ai d\u00e9j\u00e0 un CRM\",\"datePublished\":\"2021-11-23T10:38:03+00:00\",\"dateModified\":\"2022-09-14T16:30:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/11\/cdp-vs-crm-50.png\",\"keywords\":[\"martech\",\"cdp\",\"customer data platform\",\"parcours client\",\"data management\",\"connaissance client\",\"customer intelligence\",\"data\",\"marketing\",\"marketing hub\",\"gestion des donn\u00e9es\"],\"articleSection\":[\"Data\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/\",\"url\":\"https:\/\/scal-e.com\/fr\/idee-recue-pas-besoin-dune-cdp-jai-deja-un-crm\/\",\"name\":\"Id\u00e9e re\u00e7ue : pas besoin d'une CDP, j'ai d\u00e9j\u00e0 un CRM - 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