{"id":5658,"date":"2021-10-13T12:52:10","date_gmt":"2021-10-13T12:52:10","guid":{"rendered":"https:\/\/scal-e.com\/?p=5658"},"modified":"2022-09-15T18:02:47","modified_gmt":"2022-09-15T18:02:47","slug":"vue-client-360-comment-l-obtenir","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/vue-client-360-comment-l-obtenir\/","title":{"rendered":"La vue client 360\u00b0 : comment l&rsquo;obtenir ?"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><meta charset=\"utf-8\">Une vue client 360\u00b0, c\u2019est le r\u00eave de tout marketeur.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">Sans elle, impossible pour vos multiples \u00e9quipes et entit\u00e9s d\u2019acc\u00e9der \u00e0 l\u2019ensemble des informations recueillies sur vos clients <strong>tout au long du parcours client<\/strong>.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">Sans elle, impossible de proposer une<a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\"> <strong>exp\u00e9rience client personnalis\u00e9e<\/strong><\/a>, fluide et sans encombre.<\/p>\n\n\n\n<p><meta charset=\"utf-8\">Alors, comment obtenir cette vision client 360\u00b0 tellement convoit\u00e9e&nbsp;?<\/p>\n\n\n\n<p><meta charset=\"utf-8\">La r\u00e9ponse est, finalement, plut\u00f4t simple&nbsp;: vous devez connecter toutes vos sources de donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles sources de donn\u00e9es connecter pour une vue client 360\u00b0&nbsp;?<\/h2>\n\n\n\n<p>L\u00e0 aussi, on vous r\u00e9pond en une phrase. Pour obtenir une vue client 360\u00b0, vous devez connecter \u00e0 la fois les donn\u00e9es en ligne (ou donn\u00e9es web) et les donn\u00e9es hors ligne.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Donn\u00e9es en ligne<\/h3>\n\n\n\n<p>Les donn\u00e9es web sont les donn\u00e9es qui proviennent d\u2019un site internet, d\u2019un site <a href=\"https:\/\/scal-e.com\/fr\/etude-de-cas-retail-e-commerce-comment-ameliorer-sa-fidelisation\/\">e-commerce<\/a>, du mobile, de formulaires ou encore des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p><em>Quelques exemples de donn\u00e9es en ligne&nbsp;: page vue, panier abandonn\u00e9, consentement, etc.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Donn\u00e9es hors ligne<\/h3>\n\n\n\n<p>Les donn\u00e9es hors ligne sont toutes les autres sources de donn\u00e9es de toutes vos entit\u00e9s. Elles proviennent d\u2019un magasin (CRM, syst\u00e8me de caisse, \u2026), d\u2019applications Cloud (CRM, call center, \u2026) ou encore de <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">centre de donn\u00e9es <\/a>(entrep\u00f4t, BDD, fichier, \u2026).<\/p>\n\n\n\n<p><em>Quelques exemples de donn\u00e9es hors ligne&nbsp;: achat en magasin, click dans un email, rendez-vous, etc.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels types de donn\u00e9es pour une vue client 360\u00b0<\/h2>\n\n\n\n<p>En connectant toutes vos sources de donn\u00e9es, qu\u2019elles soient en ligne ou hors ligne, vous collectez davantage de donn\u00e9es sur vos clients puisque vous connectez davantage de sources. Logique. Plus de sources, donc plus de donn\u00e9es clients.<\/p>\n\n\n\n<p>Ainsi, vous collectez&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>les <strong>donn\u00e9es web<\/strong>,<\/li><li>les <strong>donn\u00e9es transactionnelles<\/strong>,<\/li><li>les <strong>donn\u00e9es relationnelles<\/strong>,<\/li><li>les <strong>donn\u00e9es marketing<\/strong>,<\/li><li>les <strong>donn\u00e9es comportementales<\/strong>,<\/li><\/ul>\n\n\n\n<p>etc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Et une fois que vous avez unifiez toutes les donn\u00e9es sur vos clients dans leur fiche client, cela vous donne des <strong>profils clients 360\u00b0<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file aligncenter pdfembed\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/10\/PDF-Quelles-sources-de-donnees-connecter-pour-une-vue-client-360-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Embed of Quelles sources de donn\u00e9es connecter pour une vue client 360\u00b0..\"><\/object><a id=\"wp-block-file--media-9a8e8494-204f-4f99-9dcd-479fb74d3fc7\" href=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/10\/PDF-Quelles-sources-de-donnees-connecter-pour-une-vue-client-360-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Quelles sources de donn\u00e9es connecter pour une vue client 360\u00b0<\/a><\/div>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p>Exploitez intelligemment vos donn\u00e9es gr\u00e2ce \u00e0 la CDP et obtenez une vue client 360\u00b0 pour r\u00e9aliser des actions commerciales, marketing ou relationnelles incroyables.<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, CRM et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une vue client 360\u00b0, c\u2019est le r\u00eave de tout marketeur. Sans elle, impossible pour vos multiples \u00e9quipes et entit\u00e9s d\u2019acc\u00e9der \u00e0 l\u2019ensemble des informations recueillies sur vos clients tout au long du parcours client. Sans elle, impossible de proposer une exp\u00e9rience client personnalis\u00e9e, fluide et sans encombre. Alors, comment obtenir cette vision client 360\u00b0 tellement [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[39,40,70,97,98,99,100,101,103,104,111,148,149],"class_list":["post-5658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-martech","tag-cdp","tag-parcours-client","tag-connaissance-client","tag-fiche-client","tag-fiche-client-unique","tag-rcu","tag-vue-360","tag-data","tag-marketing","tag-experience-client","tag-donnees-clients","tag-sources-de-donnees"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La vue client 360\u00b0 : comment l&#039;obtenir ? - Scal-e<\/title>\n<meta name=\"description\" content=\"Une vue client 360\u00b0 permet \u00e0 vos \u00e9quipes d&#039;acc\u00e9der \u00e0 toutes les donn\u00e9es sur vos clients et de leur offrir une exp\u00e9rience personnalis\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/vue-client-360-comment-l-obtenir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La vue client 360\u00b0 : comment l&#039;obtenir ? 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