{"id":4998,"date":"2021-03-11T09:46:16","date_gmt":"2021-03-11T09:46:16","guid":{"rendered":"https:\/\/scal-e.com\/?p=4998"},"modified":"2023-06-23T10:56:41","modified_gmt":"2023-06-23T10:56:41","slug":"bientot-une-api-scal-e","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/bientot-une-api-scal-e\/","title":{"rendered":"L&rsquo;API Scal-e, quels changements pour les utilisateurs?"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00e9finition d\u2019une API<\/strong><\/h2>\n\n\n\n<p>Une API c\u2019est toutes les d\u00e9finitions et protocoles qui rendent la cr\u00e9ation et&nbsp;l&rsquo;int\u00e9gration&nbsp;de logiciels d&rsquo;applications plus facile. Nous pouvons traduire API par interface de programmation d&rsquo;application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Utilit\u00e9 d\u2019une API<\/strong><\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 une<a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\"> API<\/a> votre produit ou service peut communiquer avec d&rsquo;autres produits et services sans conna\u00eetre les d\u00e9tails de leur mise en \u0153uvre. Le d\u00e9veloppement d&rsquo;applications est ainsi facilit\u00e9. C\u2019est un gain de temps et d&rsquo;argent.<\/p>\n\n\n\n<p>Pendant la conception de nouveaux outils et produits, ou quand vous assurez la gestion de ceux qui existent d\u00e9j\u00e0, les API offrent plus de flexibilit\u00e9, simplifient la conception, l&rsquo;administration et l&rsquo;utilisation, et vous donnent les moyens d&rsquo;innover.<\/p>\n\n\n\n<p>Les API peuvent \u00eatre consid\u00e9r\u00e9es comme des contrats, avec une documentation qui constitue un accord entre les parties&nbsp;: si la premi\u00e8re partie&nbsp;envoie une requ\u00eate \u00e0 distance selon une structure sp\u00e9ciale, le logiciel de la seconde partie devra r\u00e9pondre selon les conditions qui ont \u00e9t\u00e9 d\u00e9finies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance d\u2019une API<\/strong> <\/h2>\n\n\n\n<p>Les API simplifie la fa\u00e7on dont les d\u00e9veloppeurs int\u00e8grent de nouveaux composants d&rsquo;applications dans une architecture existante, ce qui facilite la collaboration entre les \u00e9quipes informatiques et m\u00e9tier.<\/p>\n\n\n\n<p>Pour rester comp\u00e9titif, il est important de stimuler le d\u00e9veloppement et le d\u00e9ploiement rapides de services novateurs. Le d\u00e9veloppement d&rsquo;applications cloud-native&nbsp;est un bon moyen d\u2019am\u00e9liorer la vitesse de d\u00e9veloppement. Il repose sur la connexion d&rsquo;une architecture d&rsquo;applications de type&nbsp;micro services&nbsp;via des API.<\/p>\n\n\n\n<p>L\u2019API est une mani\u00e8re simplifi\u00e9e au travers de connecter une infrastructure au travers du d\u00e9veloppement d&rsquo;applications cloud-native. Elles permettent de partager vos donn\u00e9es avec vos clients et des autres utilisateurs externes. Les API publiques offrent une valeur m\u00e9tier singuli\u00e8re car elles peuvent simplifier et d\u00e9velopper les relations avec vos partenaires, et potentiellemen<a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">t mon\u00e9tiser vos donn\u00e9es<\/a> (l&rsquo;API Google\u00a0Maps en est un tr\u00e8s bon exemple).<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En acc\u00e9dant aux donn\u00e9es avec une API, les clients ont la possibilit\u00e9 de centraliser les informations sur leur inventaire.<\/li><li>L\u2019entreprise peut modifier ses syst\u00e8mes internes sans impacter l&rsquo;exp\u00e9rience de ses clients, tant que le comportement de son API ne change pas.<\/li><li>Avec une API publique, les d\u00e9veloppeurs peuvent d\u00e9velopper une application qui aide le client \u00e0 trouver le(s) produit(s) qu&rsquo;il souhaite acheter. Ainsi, l\u2019entreprise peut augmenter ses ventes ou saisir de nouvelles opportunit\u00e9s commerciales.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Voici quelques illustrations pour se rendre compte du potentiel de l\u2019API by Scal-e\u00a0:<br><br>Prenons l\u2019exemple d\u2019une <strong>entreprise de retail<\/strong>.<br>Son objectif est d\u2019uniformiser l\u2019exp\u00e9rience client quel que soit le touchpoint (point d\u2019entr\u00e9e de l\u2019interaction).<br><br>Scal-e lui propose un param\u00e9trage <a href=\"https:\/\/scal-e.com\/fr\/bientot-une-api-scal-e\/\">d\u2019un profil API<\/a> pour acc\u00e9der aux donn\u00e9es n\u00e9cessaires par touchpoint (donn\u00e9es contacts \/ pr\u00e9f\u00e9rences center \/ coupons \u2013 avantages \/ historique des commandes \u2026)<br><br>Qu\u2019est ce que cela lui apporte\u00a0?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/scal-e.com\/fr\/canaux-marketing\/\">Tous les canaux<\/a> ont acc\u00e8s aux m\u00eames informations \u00e0 l\u2019instant t<ul><li>Tous les canaux ont acc\u00e8s aux donn\u00e9es les plus r\u00e9centes<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>&nbsp;Ex&nbsp;:&nbsp; &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Un client vient de passer une commande, au bout de quelques minutes il se rend compte qu\u2019il doit la modifier. Peu importe la raison, le client appelle le service client pour le faire.<\/p>\n\n\n\n<p>Le service client depuis son outil de clientelling pourra voir la derni\u00e8re commande et la modifier.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ensuite mettons nous \u00e0 la place d\u2019un<strong> franchis\u00e9 <\/strong>qui ne veut pas mettre en place un programme de fid\u00e9lit\u00e9 central mais autorise ses franchis\u00e9s \u00e0 le faire.<\/p>\n\n\n\n<p>Scal-e met en place le param\u00e9trage d\u2019un profil API MD pour g\u00e9rer un programme de fid\u00e9lit\u00e9 \u00ab&nbsp;franchis\u00e9&nbsp;\u00bb.<\/p>\n\n\n\n<p>Ici les <strong>avantages <\/strong>sont les suivants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les donn\u00e9es sont bien cloisonn\u00e9es et le <a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">programme de fid\u00e9lit\u00e9<\/a> ne s\u2019applique qu\u2019aux clients ayants adh\u00e9r\u00e9 au programme de fid\u00e9lit\u00e9 du franchis\u00e9 qu\u2019il l\u2019a mis en place<\/li><li>Le franchis\u00e9 a acc\u00e8s uniquement aux donn\u00e9es rattach\u00e9es \u00e0 son restaurant<\/li><\/ul>\n\n\n\n<p>Imaginons enfin, une <strong>soci\u00e9t\u00e9 qui intervient \u00e0 l\u2019international<\/strong>.<br>Quels sont ses <strong>objectifs&nbsp;<\/strong>?<br>Elle souhaite analyser le comportement de ses clients par un de ses partenaires hors Europe.<br><br>La <strong>solution <\/strong>apport\u00e9e par Scal-e&nbsp;:<br>&#8211; Param\u00e9trer un profil API Marketing distribu\u00e9 li\u00e9 \u00e0 la nationalit\u00e9 des contacts pour cloisonner les donn\u00e9es.<br>&#8211; D\u00e9ployer cette API pour r\u00e9cup\u00e9rer les donn\u00e9es des clients \u00e0 analyser.<\/p>\n\n\n\n<p>Quels sont les <strong>avantages&nbsp;<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aucun d\u00e9veloppement \u00e0 prendre en compte par la soci\u00e9t\u00e9 demandeuse, juste un param\u00e9trage des profils \u00e0 l\u2019image des profils utilisateurs<\/li><li>R\u00e9cup\u00e9ration des donn\u00e9es les plus r\u00e9centes<\/li><\/ul>\n\n\n\n<p>L&rsquo;<strong>API Scal-e <\/strong>est<strong> disponible <\/strong>pour tous les utilisateurs de la plateforme. <\/p>\n\n\n\n<p><strong>Stay tuned!<\/strong><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p>D\u00e9couvrez le potentiel de l&rsquo;API Scal-e et ce qu&rsquo;elle peut apporter \u00e0 votre marque.<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet. <\/p><\/blockquote>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, CRM et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 une API votre produit ou service peut communiquer avec d&rsquo;autres produits et services sans conna\u00eetre les d\u00e9tails de leur mise en \u0153uvre. Le d\u00e9veloppement d&rsquo;applications est ainsi facilit\u00e9. C\u2019est un gain de temps et d&rsquo;argent.<\/p>\n","protected":false},"author":9,"featured_media":6814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[39,40,52,90,91],"class_list":["post-4998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-martech","tag-cdp","tag-customer-data-platform","tag-api","tag-integration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;API Scal-e, quels changements pour les utilisateurs? - Scal-e<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 une API votre produit ou service peut communiquer avec d&#039;autres produits et services sans conna\u00eetre les d\u00e9tails de leur mise en \u0153uvre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/scal-e-api-coming-soon-what-will-it-mean-for-users\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;API Scal-e, quels changements pour les utilisateurs? 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