{"id":4280,"date":"2020-05-20T09:57:20","date_gmt":"2020-05-20T09:57:20","guid":{"rendered":"https:\/\/scal-e.com\/?p=4280"},"modified":"2022-09-15T20:40:16","modified_gmt":"2022-09-15T20:40:16","slug":"scal-e-16eme-outil-analyse-par-badsender","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/","title":{"rendered":"Scal-e, 16\u00e8me outil analys\u00e9 par Badsender !"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Un 16<sup>\u00e8me<\/sup>&nbsp;outil vient de faire son entr\u00e9e dans le&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.badsender.com\/ressources-emailing\/solutions-envoi-emailing\/\" target=\"_blank\">benchmark de Badsender<\/a>.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/scal-e.com\/fr\/\" target=\"_blank\">Scal-e<\/a>&nbsp;existe depuis 2007. Pour ceux et celles qui s\u2019en souviennent, Scal-e est anciennement la soci\u00e9t\u00e9 ID Contact.<\/p>\n\n\n\n<p>Aujourd\u2019hui, Scal-e se positionne clairement sur le march\u00e9 de la&nbsp;<a href=\"https:\/\/www.badsender.com\/2019\/09\/10\/cdp-dmp-crm-marketing-automation-routeur-quelles-differences\/\">CDP (Customer Data Platform)<\/a>. C\u2019est d\u2019ailleurs le 1<sup>er<\/sup>&nbsp;\u00e9diteur fran\u00e7ais \u00e0 obtenir le label&nbsp;<a href=\"https:\/\/www.cdpinstitute.org\/\">CDP Institute<\/a>&nbsp;avec 30 autres \u00e9diteurs dans le monde.<\/p>\n\n\n\n<p>Scal-e s\u2019adresse \u00e0 tout type de besoin et de secteur d\u2019activit\u00e9 mais l\u2019entreprise est tr\u00e8s&nbsp;<strong>\u00e0 l\u2019aise quand les besoins initiaux de leurs clients sont tourn\u00e9s autour de la data et de la r\u00e9conciliation des donn\u00e9es multi-flux<\/strong>. Scal-e est capable de r\u00e9concilier les diff\u00e9rents devices utilis\u00e9s par un individu et \u00e9galement les diff\u00e9rents supports utilis\u00e9s au sein d\u2019un m\u00eame foyer. L\u2019ADN de Scal-e est la data. D\u2019ailleurs, pour l\u2019\u00e9quipe, l\u2019email est un canal de communication comme un autre, pas plus, pas moins. Scal-e g\u00e8re \u00e9galement les SMS, wallet, programmes de fid\u00e9lit\u00e9, programmes de parrainage, print, fax, display et r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apr\u00e8s pr\u00e8s de 4h de d\u00e9mo, voici un aper\u00e7u des principaux points diff\u00e9renciants de l\u2019outil&nbsp;:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Le <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">traitement de la donn\u00e9e<\/a><\/strong>: c\u2019est clairement LE point fort de Scal-e. Les \u00e9quipes sont capables de cr\u00e9er un r\u00e9f\u00e9rentiel client unique \u00e0 partir de donn\u00e9es brutes non structur\u00e9es envoy\u00e9es par l\u2019annonceur. Il n\u2019y a pas de format de fichier impos\u00e9. Ils s\u2019occupent de transformer la donn\u00e9e brute en information client directement exploitable par des marketeurs. Ils mettent en place les flux et les r\u00e8gles d\u2019importation, les r\u00e8gles de gestion des priorit\u00e9s (en fonction par exemple de la fiabilit\u00e9 des sources). Scal-e r\u00e9concilie alors les flux entre eux. L\u2019utilisateur est \u00e9galement autonome dans les r\u00e8gles de priorit\u00e9 entre les sources.<br>Chez Scal-e, on ne parle pas de mod\u00e8le multi-dimensionnelle. On ne d\u00e9finit pas une cl\u00e9 primaire. Il n\u2019y a pas de cl\u00e9 au niveau des tables. La cl\u00e9 de r\u00e9conciliation n\u2019est pas limit\u00e9e \u00e0 l\u2019adresse email. On peut d\u00e9finir autant de cl\u00e9s que n\u00e9cessaires.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La gestion d\u2019un <a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">programme de fid\u00e9lit\u00e9<\/a><\/strong>\u00a0: Ils ne sont pas nombreux \u00e0 avoir un module sp\u00e9cifique l\u00e0-dessus. Scal-e est capable d\u2019envoyer des offres de fid\u00e9lit\u00e9 et des r\u00e9compenses bas\u00e9es sur les achats effectu\u00e9s mais \u00e9galement sur des ouvertures, des clics des campagnes marketing, des formulaires remplis, des informations clients d\u00e9clar\u00e9es\u2026 L\u2019id\u00e9e est de r\u00e9compenser sur l\u2019engagement et pas uniquement sur la valeur transactionnelle. Et, bien entendu, Scal-e n\u2019h\u00e9sitera pas \u00e0 r\u00e9concilier les cartes de fid\u00e9lit\u00e9s d\u2019un m\u00eame foyer, de d\u00e9terminer les cartes de fid\u00e9lit\u00e9 par membre de la famille ou encore savoir si le contact poss\u00e8de + de 2 cartes de fid\u00e9lit\u00e9.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La gestion multi-r\u00e8glementaire<\/strong>\u00a0: Scal-e met \u00e0 disposition des fonctionnalit\u00e9s qui guident les marketeurs dans la conformit\u00e9 <a href=\"https:\/\/scal-e.com\/fr\/data-privacy\/\">RGPD<\/a> mais aussi CAN SPAM et CASL. Exemple : l\u2019anonymisation des donn\u00e9es, le droit \u00e0 la portabilit\u00e9 ou la suppression des contacts (et de toutes les donn\u00e9es li\u00e9es)\u00a0peuvent \u00eatre effectu\u00e9s en quelques clics par un profil DPO (Data Protection Officer).<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Un module de calcul d\u2019agr\u00e9gats et de score en autonomie<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La visualisation et la distribution des donn\u00e9es<\/strong>&nbsp;: Scal-e est capable de sortir et de partager une vue de la base aupr\u00e8s des \u00e9quipes commerciales, d\u2019une \u00e9quipe de hotline, ou encore de Service Apr\u00e8s-Vente. Ces \u00e9quipes peuvent facilement modifier une information client suite \u00e0 un coup de t\u00e9l\u00e9phone. Cette information est automatiquement mise \u00e0 jour dans la base principale, transform\u00e9e en information marketing et directement \u00e0 dispo pour les ciblages des campagnes marketing.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Besoin de faire appel \u00e0 un consultant pour choisir votre future solution ?<\/h2>\n\n\n\n<p>Nous avons donc rajout\u00e9 une 16<sup>\u00e8me<\/sup>&nbsp;colonne \u00e0 notre grille d\u2019\u00e9valuation compos\u00e9e de 150 crit\u00e8res r\u00e9partis en 9 grandes cat\u00e9gories. Pour rappel&nbsp;: Les informations g\u00e9n\u00e9rales + le mod\u00e8le \u00e9conomique, la gestion des droits, le mod\u00e8le de donn\u00e9es, le moteur de segmentation, l\u2019activation de campagnes, l\u2019\u00e9dition de contenus, la sc\u00e9narisation de parcours clients, la d\u00e9livrabilit\u00e9, les reportings.<\/p>\n\n\n\n<p>Si vous souhaitez obtenir cette grille d\u2019analyse et avoir acc\u00e8s aux donn\u00e9es d\u00e9taill\u00e9es, n\u2019h\u00e9sitez pas \u00e0&nbsp;<a href=\"https:\/\/agence.badsender.com\/contact\/\">nous contacter<\/a>.<\/p>\n\n\n\n<p>Nous avons \u00e9galement mis \u00e0 jour notre livre blanc en cons\u00e9quence&nbsp;!&nbsp;<a href=\"https:\/\/www.badsender.com\/ressources-emailing\/solutions-envoi-emailing\/\">Pour le t\u00e9l\u00e9charger, c\u2019est par ici<\/a>.<\/p>\n\n\n\n<p>Enfin, nous proposons 3 types d\u2019accompagnements pour s\u00e9lectionner l\u2019outil de gestion de campagnes qui correspond \u00e0 vos besoins et \u00e0 votre organisation, c\u2019est avec plaisir que nous partagerons avec vous notre connaissance&nbsp;&nbsp;!<\/p>\n\n\n\n<p>Merci \u00e0 <a href=\"https:\/\/www.badsender.com\/author\/marion-duchatelet\/\">Marion Duchatelet<\/a> de <a href=\"https:\/\/www.badsender.com\/\">Badsender<\/a> pour ce <a href=\"https:\/\/www.badsender.com\/2020\/02\/20\/scal-e-16eme-outil-analyse-par-badsender\/\">benchmark <\/a>! <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.badsender.com\/author\/marion-duchatelet\/\">Marion Duchatelet<\/a><\/li><li><a href=\"https:\/\/www.badsender.com\/2020\/02\/20\/\">f\u00e9vrier 20, 2020<\/a><\/li><\/ul>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\"><span class=\"has-inline-color has-luminous-vivid-orange-color\">Besoin d&rsquo;\u00eatre accompagn\u00e9 dans votre choix d&rsquo;outil ?<\/span><\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9 et de parrainage) et l\u2019appliquer sans changer de logiciel.<\/em> <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Un 16\u00e8me&nbsp;outil vient de faire son entr\u00e9e dans le&nbsp;benchmark de Badsender.&nbsp;Scal-e&nbsp;existe depuis 2007. Pour ceux et celles qui s\u2019en souviennent, Scal-e est anciennement la soci\u00e9t\u00e9 ID Contact. Aujourd\u2019hui, Scal-e se positionne clairement sur le march\u00e9 de la&nbsp;CDP (Customer Data Platform). C\u2019est d\u2019ailleurs le 1er&nbsp;\u00e9diteur fran\u00e7ais \u00e0 obtenir le label&nbsp;CDP Institute&nbsp;avec 30 autres \u00e9diteurs dans le [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[39,40,52,195,196,197],"class_list":["post-4280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-martech","tag-cdp","tag-customer-data-platform","tag-realcdp","tag-cdp-institute","tag-badsender"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scal-e, 16\u00e8me outil analys\u00e9 par Badsender ! - Scal-e<\/title>\n<meta name=\"description\" content=\"Un 16\u00e8me&nbsp;outil vient de faire son entr\u00e9e dans le&nbsp;benchmark de Badsender.&nbsp;Scal-e&nbsp;existe depuis 2007. 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Pour ceux et celles qui s\u2019en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T09:57:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T20:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/05\/Scal-e-16eme-outil-analyse-par-Badsender-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\"},\"headline\":\"Scal-e, 16\u00e8me outil analys\u00e9 par Badsender !\",\"datePublished\":\"2020-05-20T09:57:20+00:00\",\"dateModified\":\"2022-09-15T20:40:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/\"},\"wordCount\":956,\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/05\/Scal-e-16eme-outil-analyse-par-Badsender-1.png\",\"keywords\":[\"martech\",\"cdp\",\"customer data platform\",\"RealCDP\",\"CDP institute\",\"Badsender\"],\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/\",\"url\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/\",\"name\":\"Scal-e, 16\u00e8me outil analys\u00e9 par Badsender ! - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/scal-e-16eme-outil-analyse-par-badsender\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/05\/Scal-e-16eme-outil-analyse-par-Badsender-1.png\",\"datePublished\":\"2020-05-20T09:57:20+00:00\",\"dateModified\":\"2022-09-15T20:40:16+00:00\",\"description\":\"Un 16\u00e8me&nbsp;outil vient de faire son entr\u00e9e dans le&nbsp;benchmark de Badsender.&nbsp;Scal-e&nbsp;existe depuis 2007. 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