{"id":4157,"date":"2020-06-04T13:08:50","date_gmt":"2020-06-04T13:08:50","guid":{"rendered":"https:\/\/scal-e.com\/?p=4157"},"modified":"2022-09-15T20:35:06","modified_gmt":"2022-09-15T20:35:06","slug":"les-benefices-du-wallet-mobile-et-de-ses-notifications-push","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/les-benefices-du-wallet-mobile-et-de-ses-notifications-push\/","title":{"rendered":"Les b\u00e9n\u00e9fices du Wallet  Mobile et de ses notifications push"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Augmentez la port\u00e9e de vos messages sur mobile en int\u00e9grant les pass Apple Wallet et Google Pay \u00e0 vos exp\u00e9riences client. <\/h3>\n\n\n\n<p><strong>Le wallet sur smartphone<\/strong><\/p>\n\n\n\n<p>Le <a href=\"https:\/\/scal-e.com\/fr\/blog\/marketing\/partenariat-mobile-wallet\/\">wallet <\/a>repr\u00e9sente un formidable potentiel pour les professionnels du marketing qui cherchent un canal de communication efficace sur mobile.<\/p>\n\n\n\n<p><strong>Simple d\u2019utilisation<\/strong><\/p>\n\n\n\n<p>En un clic, le client est en possession de sa carte, enregistr\u00e9e dans son smartphone. Un nouveau canal de communication est ouvert.<\/p>\n\n\n\n<p><strong>Une relation personnalis\u00e9e<\/strong><\/p>\n\n\n\n<p>Le contenu de chaque carte peut ensuite \u00eatre personnalis\u00e9, que ce soit en fonction du statut du client, de son solde de points de <a href=\"https:\/\/scal-e.com\/fr\/avis-client-american-vintage\/\">fid\u00e9lit\u00e9<\/a> ou de sa gamme de produits pr\u00e9f\u00e9r\u00e9s.<\/p>\n\n\n\n<p>Grace \u00e0 cette carte interactive o\u00f9 toutes les informations peuvent s\u2019actualiser, une v\u00e9ritable relation s&rsquo;installe car la valeur ajout\u00e9e du wallet r\u00e9side avant tout dans la capacit\u00e9 de communiquer de mani\u00e8re permanente.<\/p>\n\n\n\n<p>Une nouvelle offre ? Un anniversaire ? Une information produit ou personnelle ?\u2026 , vous animez chaque \u00e9tape du parcours client par l&rsquo;envoi de notifications push adapt\u00e9es qui peuvent \u00eatre consult\u00e9es sur la carte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Les b\u00e9n\u00e9fices des pass Scal-e <\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e9tection automatique du type de t\u00e9l\u00e9phone<\/li><li>Contenu connect\u00e9<\/li><li>Notifications bas\u00e9es sur la g\u00e9o-localisation<\/li><li>Mise \u00e0 jour du contenu dynamique<\/li><li>Reciblage et engagement gr\u00e2ce aux notifications sur \u00e9cran verrouill\u00e9<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Fonctionnalit\u00e9s<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">G\u00e9rez les pr\u00e9f\u00e9rences utilisateurs de A \u00e0 Z<\/h4>\n\n\n\n<p>Le module Privacy int\u00e9gr\u00e9 \u00e0 la plateforme Scal-e permet d&rsquo;\u00eatre en conformit\u00e9 au niveau mondial, et de proposer tous les choix possibles d&rsquo;opt-in et d&rsquo;opt-out. Vos utilisateurs peuvent indiquer leurs <a href=\"https:\/\/scal-e.com\/fr\/privacy-preferences\/\">pr\u00e9f\u00e9rences<\/a>, juste avant la cr\u00e9ation du pass. Et sur Google Pay, l&rsquo;acceptation des notifications est par d\u00e9faut activ\u00e9 pour tous les pass. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Proposez du contenu dynamique personnalis\u00e9<\/h4>\n\n\n\n<p>Engagez avec des notifications personnalis\u00e9es et des designs de pass dynamiques et interactifs. Ils exploitent les donn\u00e9es de vos magasins et de vos sites, ainsi que les comportements num\u00e9riques de vos clients. Le contenu des pass s&rsquo;actualise en temps-r\u00e9el. Proposez ainsi des liens avec des PDF, images, GIFs, audio, vid\u00e9os, ou encore QR code tout au long du parcours client. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Choisissez parmi de nombreux templates, ou cr\u00e9ez les v\u00f4tres <\/h4>\n\n\n\n<p>Communiquez en pr\u00e9servant votre image de marque, avec des champs verrouillables, et d\u00e9cidez \u00e0 tout moment de qui peut modifier quoi. <a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\">Personnalisez<\/a> rapidement le contenu des pass et les notifications tout en restant fid\u00e8le \u00e0 la charte graphique.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Optimisez le parcours client<\/h4>\n\n\n\n<p>Envoyez des messages int\u00e9gr\u00e9s au parcours client via des automatismes faciles \u00e0 mettre en place sans comp\u00e9tence informatique. Message de bienvenue, confirmation d&rsquo;inscription, push de contenu en fonction des pr\u00e9f\u00e9rences, autant de communications automatis\u00e9es que d&rsquo;\u00e9tapes dans le parcours client.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Profitez d&rsquo;une approche Data-Driven<\/h4>\n\n\n\n<p>S\u00e9lectionnez et croisez <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">autant de donn\u00e9es<\/a> que vous le souhaitez dans un tableau de bord ergonomique et interactif, construit sur mesure pour vos besoins. L&rsquo;actualisation de vos bases de donn\u00e9es en temps-r\u00e9el, vous permet de mesurer l&rsquo;efficacit\u00e9 de vos diff\u00e9rentes campagnes. Exp\u00e9rimentez et optimisez au mieux pour engager efficacement vos clients. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Imaginez les possibilit\u00e9s offertes avec ces cas d&rsquo;usages<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Voyage<\/h4>\n\n\n\n<p>Cr\u00e9ez vos confirmations et cartes d&#8217;embarquement dynamiques, et apportez s\u00e9r\u00e9nit\u00e9 \u00e0 vos voyageurs avec la mise \u00e0 jour et la notification en temps-r\u00e9el de modification de vol, porte et hall d&rsquo;acc\u00e8s, ou encore de leur sur-classement. Et proposez des services compl\u00e9mentaires et offres partenaires via ce m\u00eame canal., comme des services \u00e0 bord ou la location de v\u00e9hicule \u00e0 l&rsquo;arriv\u00e9e. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Livraison de nourriture \u00e0 domicile<\/h4>\n\n\n\n<p>Associez \u00e0 votre pass la confirmation de la commande et la position GPS en temps-r\u00e9el de votre livreur. Proposez des coupons sur les r\u00e9seaux sociaux, qui se glissent d&rsquo;un mouvement dans le porte-feuille mobile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E-Commerce et Marketplace<\/h4>\n\n\n\n<p>Permettez \u00e0 vos clients d&rsquo;\u00eatre notifi\u00e9s quand des prix passent sous ou au dessus d&rsquo;un seuil d\u00e9fini, ou quand des produits sont en stock. Ou programmez des relances<a href=\"https:\/\/scal-e.com\/fr\/personnaliser-un-programme-de-fidelite-en-fonction-de-la-segmentation\/\"> ultra-personnalis\u00e9es<\/a> bas\u00e9s sur ces m\u00eames crit\u00e8res.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Billetterie<\/h4>\n\n\n\n<p>Envoyez instantan\u00e9ment la confirmation et\/ou le billet lors d&rsquo;achat de place de concert, cin\u00e9ma, ou bien cr\u00e9ez des pass VIP r\u00e9serv\u00e9s aux membres d&rsquo;un programme privil\u00e8ge pour une occasion particuli\u00e8re. <\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Augmentez la port\u00e9e de vos messages sur mobile en int\u00e9grant les pass Apple Wallet et Google Pay \u00e0 vos exp\u00e9riences client.<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmentez la port\u00e9e de vos messages sur mobile en int\u00e9grant les pass Apple Wallet et Google Pay \u00e0 vos exp\u00e9riences client. Le wallet sur smartphone Le wallet repr\u00e9sente un formidable potentiel pour les professionnels du marketing qui cherchent un canal de communication efficace sur mobile. Simple d\u2019utilisation En un clic, le client est en possession [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[39,40,52,57,70,104,111,181,182,183,188,189],"class_list":["post-4157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-martech","tag-cdp","tag-customer-data-platform","tag-mobile-wallet","tag-parcours-client","tag-marketing","tag-experience-client","tag-digitalisation","tag-digital","tag-marketing-digital","tag-wallet","tag-notifications-push"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les b\u00e9n\u00e9fices du Wallet Mobile et de ses notifications push - Scal-e<\/title>\n<meta name=\"description\" content=\"Augmentez la port\u00e9e de vos messages sur mobile en int\u00e9grant les pass Apple Wallet et Google Pay \u00e0 vos exp\u00e9riences client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/les-benefices-du-wallet-mobile-et-de-ses-notifications-push\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les b\u00e9n\u00e9fices du Wallet Mobile et de ses notifications push - 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