{"id":4004,"date":"2020-04-22T13:13:47","date_gmt":"2020-04-22T13:13:47","guid":{"rendered":"https:\/\/scal-e.com\/?p=4004"},"modified":"2022-09-15T21:05:57","modified_gmt":"2022-09-15T21:05:57","slug":"etude-de-cas-pourquoi-et-comment-utiliser-le-sms","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/etude-de-cas-pourquoi-et-comment-utiliser-le-sms\/","title":{"rendered":"E-commerce &#038; Retail | Pourquoi et comment utiliser le SMS ?"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pourquoi et comment utiliser le SMS ? Tout d&rsquo;abord, une campagne de SMS promotionnels est l&rsquo;une des plus facile \u00e0 mettre en place. <strong>Pas de design, un co\u00fbt tr\u00e8s faible, et la certitude de toucher son audience<\/strong>. <\/p>\n\n\n\n<p>De plus, SMS est <strong>synonyme de proximit\u00e9<\/strong>, en assurant souvent des fonctions de confirmation ou de v\u00e9rification, qui <strong>rassurent les consommateurs<\/strong>. Mais il est loi de se limiter \u00e0 cela. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Un S<a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\">MS personnalis\u00e9<\/a> permet d&rsquo;assurer une relation de confiance, d&rsquo;autant plus quand il propose des offres qui correspondent aux pr\u00e9f\u00e9rences du destinataire. L&rsquo;enjeu ici sera de :<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Proposer des offres<\/strong> et services en rapport avec les <a href=\"https:\/\/scal-e.com\/fr\/privacy-preferences\/\">pr\u00e9f\u00e9rences<\/a> indiqu\u00e9es par le client<\/li><li>Permettre des <strong>rappels d&rsquo;\u00e9ch\u00e9ances<\/strong> et des <strong>relances<\/strong><\/li><li><strong>Faire gagner du temps<\/strong> en \u00e9tant totalement automatis\u00e9, selon plusieurs sc\u00e9narios r\u00e9alisables sans comp\u00e9tences techniques<\/li><li><strong>Assurer pr\u00e9sence et  coh\u00e9rence<\/strong> dans la communication de la marque et de ses partenaires, au plus pr\u00e8s du consommateur<\/li><\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.instagram.com\/p\/CXgf3GlPi7u\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Pourquoi-et-comment-utiliser-le-SMS-Etude-de-cas.png\" alt=\"E-commerce &amp; Retail Pourquoi et comment utiliser le SMS Etude de cas\" class=\"wp-image-8841\" width=\"848\" height=\"470\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Pourquoi-et-comment-utiliser-le-SMS-Etude-de-cas.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Pourquoi-et-comment-utiliser-le-SMS-Etude-de-cas-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Pourquoi-et-comment-utiliser-le-SMS-Etude-de-cas-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CXgf3GlPi7u\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voici une \u00e9tude de cas sur ce genre de situations.<\/a><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Si cela vous parle, n\u2019h\u00e9sitez pas \u00e0 nous contacter !<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi et comment utiliser le SMS ? Tout d&rsquo;abord, une campagne de SMS promotionnels est l&rsquo;une des plus facile \u00e0 mettre en place. Pas de design, un co\u00fbt tr\u00e8s faible, et la certitude de toucher son audience. De plus, SMS est synonyme de proximit\u00e9, en assurant souvent des fonctions de confirmation ou de v\u00e9rification, qui [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":6922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[48,68,80,84],"class_list":["post-4004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-marketing-automation","tag-fidelite","tag-image-de-marque","tag-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce &amp; Retail | Pourquoi et comment utiliser le SMS ? - Scal-e<\/title>\n<meta name=\"description\" content=\"Pourquoi et comment utiliser le SMS ? 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