{"id":4001,"date":"2020-04-22T13:24:14","date_gmt":"2020-04-22T13:24:14","guid":{"rendered":"https:\/\/scal-e.com\/?p=4001"},"modified":"2022-09-15T20:55:10","modified_gmt":"2022-09-15T20:55:10","slug":"etude-de-cas-retail-e-commerce-comment-ameliorer-sa-fidelisation","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/etude-de-cas-retail-e-commerce-comment-ameliorer-sa-fidelisation\/","title":{"rendered":"E-commerce &#038; Retail | Comment am\u00e9liorer sa fid\u00e9lisation ?"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Comment am\u00e9liorer sa fid\u00e9lisation ? D\u00e9j\u00e0, un<a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\"> programme de fid\u00e9lit\u00e9<\/a> ne doit pas se limiter \u00e0 r\u00e9compenser ce que vos clients font d\u00e9j\u00e0. Il doit <strong>proposer des offres et des services<\/strong> qui vont avoir deux effets. <\/p>\n\n\n\n<p>En premier lieu : <strong>augmenter le panier moyen<\/strong>, en jouant sur l&rsquo;aversion \u00e0 la perte et la gamification. Et \u00e0 long-terme : rapprocher les clients de la marque, ce qui fera <strong>augmenter la valeur \u00e0 vie du client<\/strong> \/ customer lifetime value. <\/p>\n\n\n\n<p>Ce qui signifie de se focaliser plus sur ce qu&rsquo;un seul client peut rapporter plut\u00f4t que ce que pourrait rapporter une population hypoth\u00e9tique. Pour ainsi trouver des clients similaires. Qui pourraient d&rsquo;ailleurs \u00eatre des proches de vos clients d\u00e9j\u00e0 acquis.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Pour am\u00e9liorer un programme de fid\u00e9lit\u00e9, plusieurs pistes : <\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/scal-e.com\/fr\/connaissance-client\/\">Am\u00e9liorer sa connaissance client<\/a><\/strong>, en exploitant les donn\u00e9es qu&rsquo;il vous offre<\/li><li><strong><a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\">Personnalisation automatique<\/a><\/strong> gr\u00e2ce \u00e0 la connaissance client<\/li><li>Cr\u00e9er des sous-programmes selon les <strong>audiences vis\u00e9es<\/strong><\/li><li>Exploiter les <strong>cartes <a href=\"https:\/\/scal-e.com\/fr\/les-benefices-du-wallet-mobile-et-de-ses-notifications-push\/\">Mobile Wallet<\/a><\/strong>, pour leur plus forte adoption, app\u00e9tence et interactivit\u00e9 <\/li><\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CJ-kM1Pjl-l\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Comment-ameliorer-sa-fidelisation-Etude-de-cas.png\" alt=\"E-commerce &amp; Retail Comment am\u00e9liorer sa fid\u00e9lisation Etude de cas\" class=\"wp-image-8837\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Comment-ameliorer-sa-fidelisation-Etude-de-cas.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Comment-ameliorer-sa-fidelisation-Etude-de-cas-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/04\/E-commerce-Retail-Comment-ameliorer-sa-fidelisation-Etude-de-cas-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CJ-kM1Pjl-l\/\" target=\"_blank\">Voici une \u00e9tude de cas pour illustrer la situation.<\/a><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Si cela vous parle, n\u2019h\u00e9sitez pas \u00e0 nous contacter !<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment am\u00e9liorer sa fid\u00e9lisation ? D\u00e9j\u00e0, un programme de fid\u00e9lit\u00e9 ne doit pas se limiter \u00e0 r\u00e9compenser ce que vos clients font d\u00e9j\u00e0. Il doit proposer des offres et des services qui vont avoir deux effets. En premier lieu : augmenter le panier moyen, en jouant sur l&rsquo;aversion \u00e0 la perte et la gamification. Et [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[39,40,53,67,68,70,83,134,135,147],"class_list":["post-4001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-martech","tag-cdp","tag-customer-loyalty","tag-e-commerce","tag-fidelite","tag-parcours-client","tag-engagement","tag-fidelisation","tag-programme-de-fidelite","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce &amp; Retail | Comment am\u00e9liorer sa fid\u00e9lisation ? - Scal-e<\/title>\n<meta name=\"description\" content=\"Comment am\u00e9liorer sa fid\u00e9lisation ? 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