{"id":3417,"date":"2020-02-03T16:32:42","date_gmt":"2020-02-03T16:32:42","guid":{"rendered":"https:\/\/scal-e.com\/?p=3417"},"modified":"2022-09-15T22:53:55","modified_gmt":"2022-09-15T22:53:55","slug":"partenariat-mobile-wallet","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/partenariat-mobile-wallet\/","title":{"rendered":"PARTENARIAT | Mobile Wallet"},"content":{"rendered":"\n<h2 class=\"has-text-align-left wp-block-heading\">Scal-e est fier d&rsquo;annoncer son nouveau partenariat avec YourPass, le service de cr\u00e9ation et gestion de cartes Mobile Wallet<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Gr\u00e2ce aux cartes d\u00e9mat\u00e9rialis\u00e9es, v\u00e9ritables cartes digitales et dynamiques, vous serez capables de<a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\"> g\u00e9n\u00e9rer des notifications personnalis\u00e9es<\/a>, m\u00eame sur \u00e9cran d\u2019accueil verrouill\u00e9 (en temps-r\u00e9el, en fonction de d\u00e9clencheurs (triggers sur les \u00e9v\u00e9nements), via g\u00e9olocalisation et balises, etc).<\/p>\n\n\n\n<p>Exploitez la technologie Passbook (fichiers .pkpass, accept\u00e9s sur tous les smartphones) et soyez pr\u00e9sent dans le <strong>Mobile Wallet<\/strong> de vos clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un nouveau canal de communication ouvert pour les clients de Scal-e<\/h3>\n\n\n\n<p>La <strong>g\u00e9olocalisation<\/strong> ou les balises offrent de nouvelles possibilit\u00e9s de relation client. On franchit enfin la barri\u00e8re entre le point de contact d\u00e9mat\u00e9rialis\u00e9 et les points de ventes (PoS) physiques.<\/p>\n\n\n\n<p>Exemple : <em>\u00ab\u00a0Un nouveau magasin (marque) vient d&rsquo;ouvrir \u00e0 500 m\u00e8tres de votre position. Venez d\u00e9couvrir ses offres exclusives ! 200 points de fid\u00e9lit\u00e9 offerts \u00e0 la premi\u00e8re visite !\u00a0\u00bb<\/em><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Partenariat-Mobile-Wallet-Visuel-QR-code-mobile.png\" alt=\"Partnership Mobile Wallet Visuel QR code mobile\" class=\"wp-image-6980\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Partenariat-Mobile-Wallet-Visuel-QR-code-mobile.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Partenariat-Mobile-Wallet-Visuel-QR-code-mobile-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2022\/01\/Partenariat-Mobile-Wallet-Visuel-QR-code-mobile-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"> Les clients re\u00e7oivent diff\u00e9rentes notifications en fonction du type de carte<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>carte de supporter\u00a0: <em>\u00ab\u00a0Votre \u00e9quipe vient de marquer un but\u00a0! \u00bb<\/em>\u00a0<\/li><li><a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">carte de fid\u00e9lit\u00e9<\/a>\u00a0: <em>\u00ab\u00a0Promotion exceptionnelle r\u00e9serv\u00e9e uniquement aux membres ayant un niveau gold ou plus ce weekend dans votre magasin pr\u00e9f\u00e9r\u00e9\u00a0! \u00bb<\/em><\/li><li>et bien plus encore&#8230;<\/li><\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019utilisation de la norme .pkpass, la <strong>personnalisation <\/strong>de la carte de fid\u00e9lit\u00e9 est possible \u00e0 tout moment. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Comme par exemple : choisir un design en fonction du segment du client, modifier le programme de fid\u00e9lit\u00e9, etc. Tout cela <strong>en temps r\u00e9el, <\/strong>sans besoin de maintenance. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un syst\u00e8me de cr\u00e9ation accessible et capable de cr\u00e9er n&rsquo;importe quel type de carte<\/h3>\n\n\n\n<p>Gr\u00e2ce \u00e0 une interface simple et fonctionnelle bas\u00e9e sur le Cloud et pens\u00e9e pour les \u00e9quipes m\u00e9tier (pas besoin d&rsquo;avoir fait une formation photoshop pour l&rsquo;utiliser).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Cr\u00e9ez vos cartes<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>carte de <strong>membre<\/strong><\/li><li>carte \u00e0 <strong>tamponner<\/strong><\/li><li>coupon de <strong>r\u00e9duction<\/strong><\/li><li>carte <strong>d\u2019assurance<\/strong><\/li><li>ticket <strong>d\u2019entr\u00e9e<\/strong><\/li><li>carte de <strong>r\u00e9servation<\/strong><\/li><li>carte de <strong>fan-club<\/strong><\/li><li>carte de <strong>fid\u00e9lit\u00e9<\/strong><\/li><li>et plus encore!<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Rapidement et facilement<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>interface Cloud <strong>facile \u00e0 utiliser<\/strong> gr\u00e2ce au <strong>Drag &amp; Drop<\/strong><\/li><li><strong>plusieurs utilisateurs<\/strong> et <strong>comptes diff\u00e9rents<\/strong><\/li><li>fonction <strong>Push <\/strong><\/li><li>rapports en <strong>temps-r\u00e9els<\/strong> <\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/YourPass_draganddrop-1024x936.png\" alt=\"\" class=\"wp-image-3547\" width=\"256\" height=\"234\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>Les cartes sont centralis\u00e9es dans le Mobile Wallet, pour ne plus jamais les perdre. Et elles peuvent \u00eatre distribu\u00e9es par de nombreux canaux. Plus besoin de les envoyer par voie postale ou de les imprimer en magasin. D\u00e9sormais l\u2019email, <a href=\"https:\/\/scal-e.com\/fr\/etude-de-cas-pourquoi-et-comment-utiliser-le-sms\/\">le SMS<\/a> ou le QR code s\u2019en chargeront. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plus besoin de papier ou de plastique. Plus \u00e9conomique, plus \u00e9cologique !<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Ces cartes peuvent proposer des liens vers le contenu de votre choix <\/h4>\n\n\n\n<p>Quoi de mieux que la carte d\u00e9mat\u00e9rialis\u00e9e pour permettre de transmettre des questionnaires pour les \u00e9tudes de votre choix, comme des enqu\u00eates de satisfaction par exemple. Le tout dans un esprit de gamification (tampons digitaux et r\u00e9compenses). <\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 la technologie <a href=\"https:\/\/scal-e.com\/fr\/bientot-une-api-scal-e\/\"><strong>API<\/strong> (Application Programming Interface)<\/a>, vos cartes restent connect\u00e9es \u00e0 Scal-e en permanence. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YourPass transforme le mobile wallet de vos clients en programme de fid\u00e9lit\u00e9 actualis\u00e9 en temps-r\u00e9el<\/h3>\n\n\n\n<p>Une <strong><a href=\"https:\/\/scal-e.com\/fr\/\">plateforme CDP<\/a>, <\/strong>pour \u00eatre omnicanale se doit aujourd\u2019hui de poss\u00e9der ces multiples canaux offerts par la technologie Passbook. Vos cartes mobile wallet YourPass sont un formidable atout pour la <strong>fid\u00e9lisation<\/strong> de vos clients et un\u00a0canal de communication devenu indispensable. <\/p>\n\n\n\n<p>Certains clients rechignent \u00e0 donner leur num\u00e9ro de t\u00e9l\u00e9phone. Mais<strong> <\/strong>ils seront surement plus enclins \u00e0 accepter une carte de fid\u00e9lit\u00e9 d\u00e9mat\u00e9rialis\u00e9e !<\/p>\n\n\n\n<p class=\"has-text-align-left\">Adopter le Mobile Wallet est facile :  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>pratique<\/strong> et <strong>facile d\u2019utilisation<\/strong> : fluide et instinctif <\/li><li><strong>gain de place<\/strong> non n\u00e9gligeable<\/li><li><strong>haut degr\u00e9 de s\u00e9curit\u00e9<\/strong> garanti, gr\u00e2ce \u00e0 la <strong>reconnaissance faciale <\/strong>et aux <strong>empreintes digitales<\/strong><\/li><li>et en cas de probl\u00e8me, une <strong>assistance rapide<\/strong> sera mise \u00e0 disposition de vos clients<\/li><\/ul>\n\n\n\n<p>Am\u00e9liorez ainsi l&rsquo;<strong>interaction avec la marque <\/strong>en direct, et augmentez la relation et l&rsquo;implication des clients. Ils deviendront rapidement des ambassadeurs de votre marque. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Profitez de l\u2019\u00e9mergence de nouvelles possibilit\u00e9s<\/h3>\n\n\n\n<p>Les cartes d\u00e9mat\u00e9rialis\u00e9es offrent de grandes possibilit\u00e9s. Le Mobile Wallet remplace le porte-monnaie. C&rsquo;est sa grande force. Il n&rsquo;y a plus de limite au nombre de cartes pouvant s&rsquo;y glisser. <\/p>\n\n\n\n<p>En regroupant les cartes de fan-club, de supporter, le Mobile Wallet regroupe les centres d&rsquo;int\u00e9r\u00eats qui provoquent de l&rsquo;engagement chez vos clients. Ce qui leur tient \u00e0 c\u0153ur.<\/p>\n\n\n\n<p>En allant au-del\u00e0, avec les cartes d&#8217;embarquements, les places de concerts et \u00e9v\u00e9nements, <a href=\"https:\/\/scal-e.com\/fr\/retention-client\/\">les cartes cadeaux et coupons de r\u00e9ductions<\/a>, travel pass pour d\u00e9couvrir une ville, carte de parking, cartes de garantie produit&#8230;  vous offrez la facilit\u00e9 d&rsquo;utilisation. <\/p>\n\n\n\n<p>Et cerise sur le g\u00e2teau : allez jusqu&rsquo;\u00e0 cr\u00e9er vos business cards \/ cartes d&rsquo;accr\u00e9ditation avec l&rsquo;application.<\/p>\n\n\n\n<p><em>YourPass d\u011bkuji ! Merci YourPass !<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Un petit exemple avant de vous laisser partir, de strat\u00e9gie \u00ab\u00a0mobile wallet\u00a0\u00bb pour les a\u00e9roports. La magie de cette technologie, c&rsquo;est qu&rsquo;elle laisse tous les secteurs imaginer son \u00ab\u00a0customer journey\u00a0\u00bb id\u00e9al.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CN4jRLqDD_7\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/02\/PARTENARIAT-Mobile-Wallet-Etude-de-cas-post-instagram.png\" alt=\"PARTENARIAT Mobile Wallet Etude de cas post instagram\" class=\"wp-image-8853\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/02\/PARTENARIAT-Mobile-Wallet-Etude-de-cas-post-instagram.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/02\/PARTENARIAT-Mobile-Wallet-Etude-de-cas-post-instagram-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/02\/PARTENARIAT-Mobile-Wallet-Etude-de-cas-post-instagram-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CN4jRLqDD_7\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir l&rsquo;\u00e9tude de cas sur instagram.<\/a><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Envie de mettre en place une strat\u00e9gie \u00ab\u00a0mobile wallet\u00a0\u00bb pour votre marque ?<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scal-e est maintenant partenaire de YourPass, l\u2019application de cr\u00e9ation et gestion de cartes de fid\u00e9lit\u00e9s d\u00e9mat\u00e9rialis\u00e9es<\/p>\n","protected":false},"author":9,"featured_media":6978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[39,40,52,57,111,134,211,212],"class_list":["post-3417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-martech","tag-cdp","tag-customer-data-platform","tag-mobile-wallet","tag-experience-client","tag-fidelisation","tag-fidelisation-client","tag-qr-code"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PARTENARIAT | Mobile Wallet - Scal-e<\/title>\n<meta name=\"description\" content=\"Scal-e a le plaisir de vous pr\u00e9senter un nouveau partenariat : le Mobile Wallet YourPass. 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