{"id":3307,"date":"2020-01-23T13:07:06","date_gmt":"2020-01-23T13:07:06","guid":{"rendered":"https:\/\/scal-e.com\/?p=3307"},"modified":"2022-09-15T22:56:12","modified_gmt":"2022-09-15T22:56:12","slug":"scal-e-recoit-le-label-real-cdp","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/scal-e-recoit-le-label-real-cdp\/","title":{"rendered":"LABEL | Scal-e re\u00e7oit le label Real CDP\u2122"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/LABEL-Scal-e-recoit-le-label-Real-CDP-logo.png\" alt=\"LABEL Scal-e re\u00e7oit le label Real CDP logo\" class=\"wp-image-8685\" width=\"473\" height=\"262\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Scal-e devient Real CDP\u2122&nbsp;, premier \u00e9diteur de logiciel fran\u00e7ais reconnu par le CDP Institute. <\/h2>\n\n\n\n<p><em>Fond\u00e9 en 2016 par David Raab <sup>1<\/sup>, le <a href=\"https:\/\/www.cdpinstitute.org\/\">CDP Institute<\/a> informe les sp\u00e9cialistes du marketing sur les questions, les m\u00e9thodes et la technologie utilis\u00e9es pour g\u00e9rer les donn\u00e9es clients, en mettant l&rsquo;accent sur les Plateformes de Donn\u00e9es Clients \/ Content Data Platform.<\/em><\/p>\n\n\n\n<p>Le 4 Avril 2019 est lanc\u00e9 le label <a href=\"https:\/\/www.realcdp.com\/\">RealCDP<\/a>\u2122 pour faire face \u00e0 la confusion sur le march\u00e9 des CDP <sup>2<\/sup>.  Nombreuses sont les solutions logicielles vendues comme CDP ne correspondant pas \u00e0 la d\u00e9finition de la CDP donn\u00e9e par David Raab (2013)&nbsp;: \u00ab&nbsp;Une suite logicielle capable de maintenir une base de donn\u00e9es clients unifi\u00e9e, persistante et accessible \u00e0 des syst\u00e8mes ext\u00e9rieurs&nbsp;\u00bb. <\/p>\n\n\n\n<p> Ainsi, il a \u00e9t\u00e9 cr\u00e9\u00e9<strong> une liste de crit\u00e8res<sup>3 <\/sup><\/strong>, d\u00e9finissant la \u00ab\u00a0RealCDP\u2122\u00a0\u00bb, pour distinguer le vrai du faux. Scal-e r\u00e9pond bien \u00e0 ces 5 crit\u00e8res&nbsp;: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>int\u00e9grer des donn\u00e9es de n\u2019importe quelle source<\/strong><\/li><li><strong>saisir l\u2019ensemble des <a href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\">d\u00e9tails de la donn\u00e9e int\u00e9gr\u00e9e<\/a><\/strong><\/li><li><strong>stocker les donn\u00e9es int\u00e9gr\u00e9es ind\u00e9finiment<\/strong> (en dehors des cas soumis \u00e0 la r\u00e9glementation sur la vie priv\u00e9e)<\/li><li><strong>cr\u00e9er des profils unifi\u00e9s des individus identifi\u00e9s<\/strong> (un pour chaque individu, ind\u00e9pendamment de ses diff\u00e9rents comptes et identifiants)<\/li><li><strong>partager les donn\u00e9es avec n\u2019importe quel syst\u00e8me<\/strong> qui en aurait besoin<\/li><\/ul>\n\n\n\n<p>Ainsi nous sommes fiers chez Scal-e d\u2019int\u00e9grer la short-list des RealCDP\u2122. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9 de la Martech et des CDP est en plein essor. <\/h2>\n\n\n\n<p>Ce label est un gage de confiance pour les futurs utilisateurs de <a href=\"https:\/\/scal-e.com\/fr\/\">CDP<\/a>. Aujourd\u2019hui le march\u00e9 est en tr\u00e8s forte progression <sup>4<\/sup>. Cette tr\u00e8s forte croissance attire de nombreux challengers. Ainsi il devient difficile de choisir, d\u2019autant que certains investiront plus dans la communication que dans le d\u00e9veloppement et l\u2019optimisation.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que la CDP Scal-e a de plus \u00e0 offrir<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Datamart sur mesure<\/strong> (B2B, B2C, B2B2C)<\/li><li><strong>Nativement int\u00e9gr\u00e9e<\/strong> (Fid\u00e9lit\u00e9, Business Intelligence, Audience Builder, Marketing automation etc)<\/li><li><strong>Offre modulaire <\/strong>( Startu-er, advanced, premium)<\/li><li><strong><a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">ETL int\u00e9gr\u00e9<\/a><\/strong><\/li><li><strong>Cr\u00e9ation de connecteurs \/ nouveaux flux <\/strong>\u00e0 connecter au datamart en quelques heures<\/li><li><strong>Offre cloud<\/strong> <strong>Scal-e<\/strong>, hybride ou <strong>cloud priv\u00e9<\/strong><\/li><li><strong>Plateforme scalable<\/strong> pour un large volume de donn\u00e9es<\/li><\/ul>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Si vous souhaitez d\u00e9couvrir notre plateforme, discuter de la faisabilit\u00e9 d&rsquo;un projet, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity aligncenter\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Sources : <\/em><\/p>\n\n\n\n<p>1&nbsp;: Customer Data Platform Institute Launches&nbsp;: <a href=\"http:\/\/www.mrweb.com\/drno\/news23487.htm\">http:\/\/www.mrweb.com\/drno\/news23487.htm<\/a><\/p>\n\n\n\n<p>2&nbsp;: Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion: <a href=\"https:\/\/www.cdpinstitute.org\/Press-Release--CDP-Insitute-Launches-RealCDP\">https:\/\/www.cdpinstitute.org\/Press-Release&#8211;CDP-Insitute-Launches-RealCDP<\/a><\/p>\n\n\n\n<p>3&nbsp;: Welcome to RealCDP: <a href=\"https:\/\/www.realcdp.com\/\">https:\/\/www.realcdp.com\/<\/a> <\/p>\n\n\n\n<p>4&nbsp;: Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019 : <a href=\"https:\/\/www.cdpinstitute.org\/Press-Release-July-2019-Industry-Update\">https:\/\/www.cdpinstitute.org\/Press-Release-July-2019-Industry-Update<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scal-e devient Real CDP\u2122&nbsp;, premier \u00e9diteur de logiciel fran\u00e7ais reconnu par le CDP Institute. Fond\u00e9 en 2016 par David Raab 1, le CDP Institute informe les sp\u00e9cialistes du marketing sur les questions, les m\u00e9thodes et la technologie utilis\u00e9es pour g\u00e9rer les donn\u00e9es clients, en mettant l&rsquo;accent sur les Plateformes de Donn\u00e9es Clients \/ Content Data [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[40,48,52,103,104,195,208,213,214],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cdp","tag-marketing-automation","tag-customer-data-platform","tag-data","tag-marketing","tag-realcdp","tag-logiciel","tag-real-cdp","tag-label-cdp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LABEL | Scal-e re\u00e7oit le label Real CDP\u2122 - Scal-e<\/title>\n<meta name=\"description\" content=\"Scal-e est labellis\u00e9 Real CDP, devenant ainsi le premier \u00e9diteur de logiciel fran\u00e7ais reconnu par le CDP Institute. 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