{"id":31636,"date":"2025-11-18T11:27:11","date_gmt":"2025-11-18T11:27:11","guid":{"rendered":"https:\/\/scal-e.com\/?p=31636"},"modified":"2025-11-19T11:57:21","modified_gmt":"2025-11-19T11:57:21","slug":"scal-e-la-cdp-francaise-dans-le-b2b-forrester","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/scal-e-la-cdp-francaise-dans-le-b2b-forrester\/","title":{"rendered":"Scal-e sur le Forrester Wave report CDP B2B: la CDP europ\u00e9enne qui fait la diff\u00e9rence"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Une reconnaissance renouvel\u00e9e dans un march\u00e9 en constante \u00e9volution<\/h2>\n\n\n\n<p>La personnalisation et la pertinence sont devenues des leviers cruciaux de performance, disposer d\u2019une plateforme agile et puissante est un imp\u00e9ratif. C\u2019est pourquoi nous sommes fiers d\u2019annoncer que <strong>Scal-e<\/strong>, notre plateforme agile de marketing cloud, est une nouvelle fois cit\u00e9e dans le rapport prestigieux <strong>The Forrester Wave\u2122: Customer Data Platforms for B2B, Q3 2025<\/strong>.<\/p>\n\n\n\n<p>Apr\u00e8s avoir \u00e9t\u00e9 mentionn\u00e9e dans les rapports NOW TECH sur les CDP en Asie et au niveau mondial, cette <strong>troisi\u00e8me reconnaissance<\/strong> consacre Scal-e comme une <strong>alternative solide, cr\u00e9dible et europ\u00e9enne<\/strong>, dans un \u00e9cosyst\u00e8me domin\u00e9 par des acteurs am\u00e9ricains tels que Adobe, Salesforce, Oracle ou Tealium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consulter le rapport Forrester<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"840\" src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png\" alt=\"\" class=\"wp-image-31477\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png 841w, https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544-300x300.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544-150x150.png 150w, https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544-768x767.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<p>Pour les entreprises et les marketeurs qui souhaitent d\u00e9couvrir les offres de Scal-e et approfondir l\u2019\u00e9valuation compl\u00e8te du rapport, nous vous invitons \u00e0 <a href=\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\"><strong>remplir le formulaire<\/strong> <\/a>: nous vous pr\u00e9senterons le <strong>rapport int\u00e9gral du Q3 2025<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que dit le rapport <em>The Forrester Wave\u2122 Q3 2025<\/em> sur Scal-e<\/h2>\n\n\n\n<p>Le rapport positionne Scal-e comme un acteur pertinent pour les entreprises B2B et B2B2C \u00e0 la recherche d\u2019une <strong>CDP robuste, no-code, centr\u00e9e marketing, et conforme au RGPD<\/strong>. Voici les points cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gestion des donn\u00e9es solide<\/strong> : Scal-e se distingue par \u00ab sa compr\u00e9hension des besoins critiques d\u2019enrichissement de donn\u00e9es tierces en B2B \u00bb et propose \u00ab des mod\u00e8les sectoriels pr\u00eats \u00e0 l\u2019emploi \u00bb modifiables via une interface no-code.<\/li>\n\n\n\n<li><strong>Approche marketing centr\u00e9e sur l\u2019ABM (Account-Based Marketing)<\/strong> : La plateforme est con\u00e7ue pour l\u2019unification et l\u2019activation des donn\u00e9es clients dans une logique de marketing de comptes.<\/li>\n\n\n\n<li><strong>Conformit\u00e9 int\u00e9gr\u00e9e par design<\/strong> : \u00ab En tant que fournisseur europ\u00e9en, Scal-e a int\u00e9gr\u00e9 la conformit\u00e9 dans l\u2019ADN du produit \u00bb, garantissant protection, auditabilit\u00e9 et respect des r\u00e9glementations comme le RGPD.<\/li>\n\n\n\n<li><strong>Autonomisation no-code des \u00e9quipes marketing<\/strong> : Gr\u00e2ce \u00e0 son interface intuitive, Scal-e met \u00ab la donn\u00e9e client et une technologie puissante entre les mains des marketeurs \u00bb sans d\u00e9pendance forte \u00e0 l\u2019IT.<\/li>\n\n\n\n<li><strong>Recommandation de Forrester<\/strong> : \u00ab Scal-e est un bon choix pour les organisations principalement pr\u00e9sentes en Europe qui recherchent un accompagnement des cas d\u2019usage ABM. \u00bb<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi une Customer Data Platform (CDP) est devenue incontournable<\/h2>\n\n\n\n<p>Selon le <strong>CDP Institute<\/strong>, une Customer Data Platform (CDP) est con\u00e7ue pour collecter, unifier et activer les donn\u00e9es clients \u00e0 travers de multiples sources. Elle permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construire une <strong>vue unifi\u00e9e et persistante du client<\/strong>, au niveau contact, compte ou groupe d\u2019achat.<\/li>\n\n\n\n<li>Offrir une <strong>segmentation granulaire et dynamique<\/strong>.<\/li>\n\n\n\n<li>Piloter la <strong>personnalisation avanc\u00e9e<\/strong> sur tous les canaux.<\/li>\n\n\n\n<li>Activer les donn\u00e9es via des campagnes omnicanales orchestr\u00e9es de mani\u00e8re fluide.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Scal-e : L\u2019alternative europ\u00e9enne orient\u00e9e B2B\/B2B2C<\/h2>\n\n\n\n<p>Contrairement \u00e0 de nombreuses CDP d&rsquo;origine B2C, <strong>Scal-e a \u00e9t\u00e9 con\u00e7ue nativement pour les probl\u00e9matiques B2B<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ation de <strong>mod\u00e8les de donn\u00e9es sur mesure<\/strong> pour les cas d\u2019usage complexes.<\/li>\n\n\n\n<li>Int\u00e9gration des sources CRM, ERP, web, POS, r\u00e9seaux sociaux, etc.<\/li>\n\n\n\n<li>Orchestration compl\u00e8te du <strong>parcours client omnicanal<\/strong>, du lead nurturing \u00e0 la fid\u00e9lisation.<\/li>\n\n\n\n<li><strong>Support natif des strat\u00e9gies ABM<\/strong>, avec visualisation des comptes, scoring comportemental, et int\u00e9gration aux outils de vente.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Exemples concrets d\u2019usage B2B avec Scal-e<\/h2>\n\n\n\n<p>Voici quelques cas d\u2019usage r\u00e9currents chez nos clients B2B\/B2B2C :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personnalisation des communications<\/strong> : informations cibl\u00e9es \u00e0 chaque \u00e9tape du cycle d\u2019achat, augmentant la pertinence et la fid\u00e9lisation.<\/li>\n\n\n\n<li><strong>Alignement marketing\/ventes<\/strong> : unification des donn\u00e9es et activation coordonn\u00e9e pour g\u00e9n\u00e9rer plus d\u2019opportunit\u00e9s.<\/li>\n\n\n\n<li><strong>G\u00e9n\u00e9ration de leads qualifi\u00e9s<\/strong> : identification de signaux d\u2019achat, automatisation du scoring et des relances.<\/li>\n\n\n\n<li><strong>Orchestration omnicanale<\/strong> : automatisation de parcours multi-leviers (email, SMS, WhatsApp, r\u00e9seaux sociaux, etc.) avec pilotage no-code.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion : Faites le choix de la performance et de la souverainet\u00e9<\/h2>\n\n\n\n<p>La reconnaissance continue de <strong>Scal-e<\/strong> par Forrester valide notre position unique sur le march\u00e9 : une <strong>CDP europ\u00e9enne, con\u00e7ue pour les besoins complexes du B2B<\/strong>, avec une ma\u00eetrise compl\u00e8te des donn\u00e9es, une capacit\u00e9 de personnalisation puissante et une conformit\u00e9 int\u00e9gr\u00e9e.<\/p>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/scal-e.com\/fr\">Prenez le temps d\u2019explorer nos fonctionnalit\u00e9s<\/a><\/strong><a href=\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\"><br><\/a>\ud83d\udc49 <strong><a href=\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\">Contactez-nous pour recevoir le rapport Forrester complet<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f27014-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"27014\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/posts\/31636#wpcf7-f27014-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"27014\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input 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style=\"color:#9b9b9b\">Nom*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><label style=\"color:#9b9b9b\">Email Professionnel*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre email professionnel\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span style=\"color:#9b9b9b\">En acceptant, vous indiquez que vous avez lu et accept\u00e9 notr politique relative&nbsp;<\/span><a href=\"\/cookie-policy\/\" target=\"_blank\">aux cookies<\/a><span style=\"color:#9b9b9b\">&nbsp;et \u00e0 &nbsp;<\/span><a href=\"\/privacy-policy\/\" target=\"_blank\">la confidentialit\u00e9<\/a>. <span style=\"color:#9b9b9b\">J'accepte que Scal-e collecte mes donn\u00e9es personnelles pour r\u00e9pondre \u00e0 ma demande.<\/span>\n\t\t<\/p>\n\t<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"from\" type=\"hidden\" name=\"from\" \/>\n\t<div style=\"margin:0 auto\" class=\"u-text-center form-button\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Consulter le Rapport\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une reconnaissance renouvel\u00e9e dans un march\u00e9 en constante \u00e9volution La personnalisation et la pertinence sont devenues des leviers cruciaux de performance, disposer d\u2019une plateforme agile et puissante est un imp\u00e9ratif. C\u2019est pourquoi nous sommes fiers d\u2019annoncer que Scal-e, notre plateforme agile de marketing cloud, est une nouvelle fois cit\u00e9e dans le rapport prestigieux The Forrester [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":31651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-31636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scal-e sur le Forrester Wave report CDP B2B: la CDP europ\u00e9enne qui fait la diff\u00e9rence - Scal-e<\/title>\n<meta name=\"description\" content=\"Une reconnaissance renouvel\u00e9e dans un march\u00e9 en constante \u00e9volution La personnalisation et la pertinence sont devenues des leviers cruciaux de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/scal-e-la-cdp-francaise-dans-le-b2b-forrester\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e sur le Forrester Wave report CDP B2B: la CDP europ\u00e9enne qui fait la diff\u00e9rence - 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