{"id":3118,"date":"2020-01-21T14:23:15","date_gmt":"2020-01-21T14:23:15","guid":{"rendered":"https:\/\/scal-e.com\/?p=3118"},"modified":"2022-09-15T23:06:04","modified_gmt":"2022-09-15T23:06:04","slug":"data-visualisation-une-innovation-dusage","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/data-visualisation-une-innovation-dusage\/","title":{"rendered":"Data-Visualisation : Une innovation d&rsquo;usage ?"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Chez Scal-e, notre objectif : la <strong>connaissance client<\/strong>. Ainsi, nous nous attachons \u00e0 conna\u00eetre le mieux possible l\u2019utilisation que vous avez de notre plateforme au jour le jour. Ainsi, nous pouvons identifier nos points forts pour les renforcer, et nos faiblesses pour les corriger. De ce fait, nous pouvons anticiper que se pr\u00e9pare une grande innovation d\u2019usage gr\u00e2ce \u00e0 la Data-Visualisation.<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Data-Visualisation et Ciblage contextuel : pour tout faire<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 une <strong>d\u00e9marche d\u2019am\u00e9lioration de l\u2019ergonomie<\/strong>, d\u2019anciennes fonctions insoup\u00e7onn\u00e9es vont vous appara\u00eetre comme des outils r\u00e9volutionnaires capables de vous \u00e9pargner des pertes de temps consid\u00e9rables, tandis que d\u2019autres seront pour vous de nouveaux champs de possibilit\u00e9s. Par les retours que nous avons de nos utilisateurs, nous r\u00e9alisons que la <strong>fonction de ciblage<\/strong> est loin d\u2019\u00eatre exploit\u00e9e \u00e0 son plein potentiel. V\u00e9ritable couteau suisse, <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">toutes les donn\u00e9es entr\u00e9es<\/a> et surtout calcul\u00e9es peuvent \u00eatre utilis\u00e9es par la suite. On pourrait parler de m\u00e9ta-ciblage. Il nous faut alors rendre visibles ces possibilit\u00e9s qui n\u2019attendent que d\u2019\u00eatre mises \u00e0 profit.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data-Visualisation et <a href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\">Plateforme de marketing int\u00e9gr\u00e9<\/a> : pour tout voir<\/h2>\n\n\n\n<p>Nous sommes conscients que la plupart des usages vont se concentrer sur une ou quelques de ces fonctions, que de nombreux utilisateurs ne vont utiliser qu\u2019au mieux exploiter la moiti\u00e9 des possibilit\u00e9s offertes. C\u2019est ainsi. Mais si l\u2019on se rend capable d\u2019apporter \u00e0 ces m\u00eames utilisateurs l\u2019autre moiti\u00e9, alors ils vont se rendre compte qu\u2019ils poss\u00e9daient d\u00e9j\u00e0 des fonctions qu\u2019ils auraient \u00e9t\u00e9 pr\u00eats \u00e0 aller chercher ailleurs, ou dont ils n\u2019avaient jamais envisag\u00e9 le potentiel.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data-Visualisation et Vue \u00e0 360\u00b0 des clients : pour tout savoir<\/h2>\n\n\n\n<p>En effet, la fa\u00e7on dont on se repr\u00e9sente un probl\u00e8me joue sur sa r\u00e9solution. C\u2019est \u00e9vident. C\u2019est de l\u00e0 que vient l\u2019<em>insight<\/em>. Notre vocation est de vous apporter ce d\u00e9clic, en vous pr\u00e9sentant vos informations, de tous types qu\u2019elles soient, et donc forc\u00e9ment tr\u00e8s diverses, de fa\u00e7on \u00e0 vous aider \u00e0 les interpr\u00e9ter, et ce diff\u00e9remment de ce qui vous est aujourd\u2019hui propos\u00e9. Que ce soit sous forme de <strong>rapport standard<\/strong>, de <strong>dashboards <\/strong>(sur mesure, cr\u00e9\u00e9s selon vos besoins), de <strong>vues clienteling<\/strong>, ou encore gr\u00e2ce \u00e0 la <strong>fonction scan<\/strong>, la petite derni\u00e8re de la fratrie, bient\u00f4t disponible.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Data-Visualisation et Marketing intelligence : et tout pr\u00e9voir<\/h2>\n\n\n\n<p>Votre travail est complexe. Rentrent en interaction de  multiples facteurs. Il faut pouvoir guetter la moindre inflexion de courbe, la plus petite r\u00e9action de l&rsquo;un d&rsquo;eux pouvant \u00eatre le signe avant-coureur qui annoncerait une temp\u00eate. Il faut voir pour savoir. Et savoir pour bien agir.  Nous voulons \u00eatre l\u00e0 pour vous accompagner au jour le jour pour am\u00e9liorer votre <strong><a href=\"https:\/\/scal-e.com\/fr\/connaissance-client\/\">connaissance client<\/a><\/strong>. La <strong>fid\u00e9lit\u00e9 <\/strong>ne se construit-elle pas au quotidien ?   <\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Data_visualization\">https:\/\/en.wikipedia.org\/wiki\/Data_visualization<\/a><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Envie de d\u00e9couvrir ce que Scal-e propose en mati\u00e8re de Data Management ?<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/demo-sur-mesure\/\" class=\"o-btn\">Demander une d\u00e9mo<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p> <em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vue \u00e0 360\u00b0 des clients : pour tout savoir. Notre vocation est de vous apporter ce d\u00e9clic, en vous pr\u00e9sentant vos informations, de tous types qu\u2019elles soient de fa\u00e7on \u00e0 vous aider \u00e0 les interpr\u00e9ter, et ce diff\u00e9remment de ce qui vous est aujourd\u2019hui propos\u00e9.<\/p>\n","protected":false},"author":9,"featured_media":8700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[39,72,73,75,76,97,103,104,198,215,216,217],"class_list":["post-3118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-martech","tag-data-management","tag-data-marketing","tag-dataviz","tag-innovation-usage","tag-connaissance-client","tag-data","tag-marketing","tag-technologie","tag-data-visualisation","tag-ciblage","tag-business-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data-Visualisation : Une innovation d&#039;usage ? - Scal-e<\/title>\n<meta name=\"description\" content=\"Vue \u00e0 360\u00b0 des clients et data-visualisation : le d\u00e9clic c&#039;est vous pr\u00e9senter vos informations pour vous aider \u00e0 les interpr\u00e9ter. 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