{"id":3065,"date":"2020-01-13T13:44:19","date_gmt":"2020-01-13T13:44:19","guid":{"rendered":"https:\/\/scal-e.com\/?p=3065"},"modified":"2022-09-15T23:23:05","modified_gmt":"2022-09-15T23:23:05","slug":"etude-de-cas-immobilier","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/","title":{"rendered":"Agence immobili\u00e8re | Transformer un prospect en client"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les <strong>achats immobiliers<\/strong> sont co\u00fbteux, et souvent synonymes de longs processus. Il faut donc du c\u00f4t\u00e9 vendeur, \u00eatre patient, mais aussi et surtout savoir quand revenir vers le client et avec quel message.<\/p>\n\n\n\n<p>Prenons un exemple pour mieux comprendre <strong>comment transformer un prospect en client <\/strong>avec une bonne plateforme de<a href=\"https:\/\/scal-e.com\/fr\/martech-insider-focus-sur-scal-e\/\"> Martech<\/a>. Une agence immobili\u00e8re propose sur <strong>son site internet un outil automatis\u00e9<\/strong> pour estimer le prix d&rsquo;une maison \u00e0 la vente.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les challenges de l&rsquo;agence immobili\u00e8re sont nombreux : <\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reconna\u00eetre le prospect<\/strong> s&rsquo;il \u00e9tait d\u00e9j\u00e0 venu sur le site <\/li><li><strong>Identifier son besoin <\/strong> <\/li><li>D\u00e9duire une <a href=\"https:\/\/scal-e.com\/fr\/canaux-marketing\/\"><strong>strat\u00e9gie de communication<\/strong> (d\u00e9lais, canaux&#8230;)<\/a><\/li><li><strong>Automatiser les notifications <\/strong>en interne<\/li><\/ul>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CMhv8z3D1lS\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client-Etude-de-cas.png\" alt=\"Agence immobili\u00e8re Transformer un prospect en client Etude de cas\" class=\"wp-image-8859\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client-Etude-de-cas.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client-Etude-de-cas-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client-Etude-de-cas-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CMhv8z3D1lS\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir notre \u00e9tude de cas sur instagram.<\/a><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Si cela vous parle, n\u2019h\u00e9sitez pas \u00e0 nous contacter !<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<p> <em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les achats immobiliers sont co\u00fbteux, et souvent synonymes de longs processus. Il faut donc du c\u00f4t\u00e9 vendeur, \u00eatre patient, mais aussi et surtout savoir quand revenir vers le client et avec quel message. Prenons un exemple pour mieux comprendre comment transformer un prospect en client avec une bonne plateforme de Martech. Une agence immobili\u00e8re propose [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[39,40,48,51,52,53,82,134,204,223,224,225],"class_list":["post-3065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-martech","tag-cdp","tag-marketing-automation","tag-acquisition","tag-customer-data-platform","tag-customer-loyalty","tag-strategie-marketing","tag-fidelisation","tag-strategie-de-communication","tag-agence-immobiliere","tag-prospect","tag-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agence immobili\u00e8re | Transformer un prospect en client - Scal-e<\/title>\n<meta name=\"description\" content=\"Les achats immobiliers sont co\u00fbteux avec de longs processus. 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Il faut du c\u00f4t\u00e9 vendeur \u00eatre patient, savoir quand revenir vers le client et avec quel message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T13:44:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T23:23:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\"},\"headline\":\"Agence immobili\u00e8re | Transformer un prospect en client\",\"datePublished\":\"2020-01-13T13:44:19+00:00\",\"dateModified\":\"2022-09-15T23:23:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client.png\",\"keywords\":[\"martech\",\"cdp\",\"marketing automation\",\"acquisition\",\"customer data platform\",\"customer loyalty\",\"strat\u00e9gie marketing\",\"fid\u00e9lisation\",\"strat\u00e9gie de communication\",\"agence immobili\u00e8re\",\"prospect\",\"client\"],\"articleSection\":[\"\u00c9tude de cas\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/\",\"url\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/\",\"name\":\"Agence immobili\u00e8re | Transformer un prospect en client - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/etude-de-cas-immobilier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-immobiliere-Transformer-un-prospect-en-client.png\",\"datePublished\":\"2020-01-13T13:44:19+00:00\",\"dateModified\":\"2022-09-15T23:23:05+00:00\",\"description\":\"Les achats immobiliers sont co\u00fbteux avec de longs processus. 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