{"id":2834,"date":"2020-01-13T10:44:43","date_gmt":"2020-01-13T10:44:43","guid":{"rendered":"https:\/\/scal-e.com\/?p=2834"},"modified":"2022-09-15T23:28:00","modified_gmt":"2022-09-15T23:28:00","slug":"agence-de-voyage-du-prospect-au-client-fidele","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/agence-de-voyage-du-prospect-au-client-fidele\/","title":{"rendered":"Agence de voyage | du prospect au client fid\u00e8le"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Le domaine du voyage est de plus en plus populaire sur internet. Depuis 2016, plus de 77% des fran\u00e7ais pr\u00e9parent leurs voyages en ligne. Environ 50% des fran\u00e7ais ont r\u00e9serv\u00e9 en ligne tout ou une partie de leurs vacances (<a href=\"https:\/\/www.resaconseil.com\/tendances-e-tourisme-en-2016.html\">source<\/a>)<\/em>.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group border: 2px, red\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"> <strong>Agences de voyages :&nbsp;comment fid\u00e9liser vos clients voyageurs ? <\/strong> <\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/scal-e.com\/fr\/creation-audiences\/\">Identifier les prospects et les clients  <\/a><\/strong><\/li><li><strong>Transformer ses prospects en clients<\/strong> <\/li><li>Cr\u00e9er des<a href=\"https:\/\/scal-e.com\/fr\/recommandation-personnalisation-scal-e\/\"> <strong>parcours clients personnalis\u00e9s<\/strong><\/a> sans \u00eatre intrusif<\/li><li>Cr\u00e9er de l&rsquo;<strong>engagement client<\/strong><\/li><li><strong><a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">Fid\u00e9liser ses clients<\/a> <\/strong>apr\u00e8s la prestation<\/li><li><strong>Respecter toutes les normes de confidentialit\u00e9 <\/strong>des donn\u00e9es <\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Scal-e vous propose une s\u00e9rie de trois \u00e9pisodes pour analyser les besoins d&rsquo;un tel public.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment convertir un prospect voyageur en client?<\/h2>\n\n\n\n<p>Dans l&rsquo;Episode un, nous \u00e9tudions le cas d&rsquo;internautes qui <strong>souhaitent partir en voyage<\/strong>. Ils ont une id\u00e9e de destination et se rendent sur le site internet d&rsquo;un voyagiste, mais ne sont <strong>pas encore  pr\u00eats \u00e0 prendre une d\u00e9cision<\/strong> d&rsquo;achat.  Pour voir l&rsquo;\u00e9pisode 1, cliquez sur l&rsquo;image.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CMzIHf1jfOS\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-1-etude-de-cas.png\" alt=\"Agence de voyage du prospect au client fid\u00e8le \u00e9pisode 1 \u00e9tude de cas\" class=\"wp-image-8869\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-1-etude-de-cas.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-1-etude-de-cas-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-1-etude-de-cas-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CMzIHf1jfOS\/\" target=\"_blank\">Voir l&rsquo;\u00e9pisode 1 sur Instagram<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment engager le client voyageur avant son d\u00e9part?<\/h2>\n\n\n\n<p>Dans l&rsquo;Episode deux, nos internautes se sont d\u00e9cid\u00e9s et sont donc devenus <strong>clients du<\/strong> voyagiste en achetant des billets d&rsquo;avions. Nous \u00e9tudions ici la relation que peut entretenir cette agence avec ses clients <strong>avant le d\u00e9part<\/strong> pour cr\u00e9er une relation de confiance. <\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CNIKGvqDAad\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-3-etude-de-cas.png\" alt=\"Agence de voyage du prospect au client fid\u00e8le \u00e9pisode 3 \u00e9tude de cas\" class=\"wp-image-8873\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-3-etude-de-cas.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-3-etude-de-cas-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-3-etude-de-cas-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p> <a href=\"https:\/\/www.instagram.com\/p\/CNIKGvqDAad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir l&rsquo;\u00e9pisode 2 sur Instagram<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment fid\u00e9liser le client voyageur apr\u00e8s son retour?<\/h2>\n\n\n\n<p>Dans l&rsquo;Episode trois, nos deux voyageurs <strong>rentrent de voyage<\/strong>. Comment assurer l&rsquo;<strong>engagement client<\/strong> ? Quelles sont les donn\u00e9es dont dispose<em><strong> le voyagiste <\/strong><\/em>pour pouvoir r\u00e9pondre aux  <strong>besoins de ces clients<\/strong> ? <\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.instagram.com\/p\/CNnFBnFDwAZ\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"470\" src=\"http:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-2-etude-de-cas.png\" alt=\"Agence de voyage du prospect au client fid\u00e8le \u00e9pisode 2 \u00e9tude de cas\" class=\"wp-image-8871\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-2-etude-de-cas.png 848w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-2-etude-de-cas-300x166.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2020\/01\/Agence-de-voyage-du-prospect-au-client-fidele-episode-2-etude-de-cas-768x426.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/CNnFBnFDwAZ\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir l&rsquo;\u00e9pisode 3 sur Instagram<\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette \u00e9tude tend \u00e0 d\u00e9montrer que les <strong>donn\u00e9es clients<\/strong>, si elles sont bien stock\u00e9es et bien utilis\u00e9es, sont suffisantes pour <a href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\"><strong>conna\u00eetre ses clients<\/strong>,<\/a> et <strong>identifier leurs besoins<\/strong> et les <strong>fid\u00e9liser<\/strong>. <\/p>\n\n\n\n<p>Tout cela bien s\u00fbr, dans <strong>le respect des normes  internationales de confidentialit\u00e9 des donn\u00e9es.  <\/strong><\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"has-text-align-center\">Si cela vous parle, n\u2019h\u00e9sitez pas \u00e0 nous contacter !<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em> <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 2016, plus de 77% des fran\u00e7ais pr\u00e9parent leurs voyages en ligne. Environ 50% ont r\u00e9serv\u00e9 en ligne tout ou une partie de leurs vacances. C&rsquo;est un challenge \u00e0 relever au niveau des agences de voyages : comment identifier les prospects et les clients&#8230;<\/p>\n","protected":false},"author":9,"featured_media":8741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146],"tags":[39,40,51,52,53,55,57,67,68,69,70,104,111,134,135,230],"class_list":["post-2834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas","tag-martech","tag-cdp","tag-acquisition","tag-customer-data-platform","tag-customer-loyalty","tag-customer-experience-2","tag-mobile-wallet","tag-e-commerce","tag-fidelite","tag-omnichannel","tag-parcours-client","tag-marketing","tag-experience-client","tag-fidelisation","tag-programme-de-fidelite","tag-agence-de-voyage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agence de voyage | du prospect au client fid\u00e8le - Scal-e<\/title>\n<meta name=\"description\" content=\"R\u00e9servation de voyage en ligne : le challenge des agences de voyage. 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