{"id":27955,"date":"2024-09-27T10:22:30","date_gmt":"2024-09-27T10:22:30","guid":{"rendered":"https:\/\/scal-e.com\/?p=27955"},"modified":"2024-09-27T11:06:43","modified_gmt":"2024-09-27T11:06:43","slug":"cdp-composables-et-integrees","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/cdp-composables-et-integrees\/","title":{"rendered":"CDP composables vs. CDP int\u00e9gr\u00e9es quelle solution choisir pour votre Entreprise"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h3>\n\n\n\n<p>La gestion des donn\u00e9es clients est essentielle pour offrir des exp\u00e9riences personnalis\u00e9es et efficaces. Le march\u00e9 propose maintenant deux types de CDP : les CDP int\u00e9gr\u00e9es et les CDP composables. Cet article explore les diff\u00e9rences, les avantages et les inconv\u00e9nients de ces deux solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00e9finition<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les CDP Int\u00e9gr\u00e9es<\/strong><\/h2>\n\n\n\n<p>Les CDP int\u00e9gr\u00e9es sont des solutions compl\u00e8tes fournissant toutes les fonctionnalit\u00e9s n\u00e9cessaires \u00e0 la gestion des donn\u00e9es clients dans un package unique. Elles sont con\u00e7ues pour fonctionner de mani\u00e8re coh\u00e9rente d\u00e8s leur installation, ce qui r\u00e9duit le besoin d&rsquo;int\u00e9grations suppl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les CDP Composables<\/strong><\/h2>\n\n\n\n<p>Les CDP composables, quant \u00e0 elles, se composent de modules ind\u00e9pendants que les entreprises peuvent choisir et assembler en fonction de leurs besoins sp\u00e9cifiques. Cette approche modulaire offre une flexibilit\u00e9 accrue et permet une int\u00e9gration plus facile avec les infrastructures existantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comparaison des caract\u00e9ristiques cl\u00e9s<\/strong><\/h3>\n\n\n\n<p><strong>Int\u00e9gration<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDP Int\u00e9gr\u00e9es<\/strong> : Int\u00e9grations pr\u00e9d\u00e9finies pouvant n\u00e9cessiter des adaptations co\u00fbteuses.<\/li>\n\n\n\n<li><strong>CDP Composables<\/strong> : Int\u00e9gration transparente avec l&rsquo;infrastructure existante, notamment les datalakes et data warehouses.<\/li>\n<\/ul>\n\n\n\n<p><strong>Architecture<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDP Int\u00e9gr\u00e9es<\/strong> : Structure int\u00e9gr\u00e9e avec des fonctionnalit\u00e9s pr\u00e9d\u00e9finies.<\/li>\n\n\n\n<li><strong>CDP Composables<\/strong> : Architecture modulaire avec des composants interchangeables.<\/li>\n<\/ul>\n\n\n\n<p><strong>Flexibilit\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDP Int\u00e9gr\u00e9es<\/strong> : Grande flexibilit\u00e9.<\/li>\n\n\n\n<li><strong>CDP Composables<\/strong> : Haute flexibilit\u00e9 avec une adaptation aux besoins \u00e9volutifs.<\/li>\n<\/ul>\n\n\n\n<p><strong>Mise en \u0153uvre<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDP Int\u00e9gr\u00e9es<\/strong> : D\u00e9ploiement rapide.<\/li>\n\n\n\n<li><strong>CDP Composables<\/strong> : Mise en \u0153uvre potentiellement plus longue mais sur mesure, permettant d&rsquo;adapter des composants CDP \u00e0 partir de votre datalake ou votre data warehouse. N\u00e9cessite plus d\u2019implication des \u00e9quipes techniques du client.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00c9volutivit\u00e9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDP Int\u00e9gr\u00e9es<\/strong> : \u00c9volutivit\u00e9 possible en retravaillant le mod\u00e8le de donn\u00e9es pr\u00e9d\u00e9fini.<\/li>\n\n\n\n<li><strong>CDP Composables<\/strong> : Hautement \u00e9volutif, s&rsquo;adapte \u00e0 la croissance de l&rsquo;entreprise en termes d\u2019infrastructure data et \u00e0 l\u2019accumulation des donn\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contextes d&rsquo;utilisation optimaux<\/strong><\/h3>\n\n\n\n<p><strong>CDP Int\u00e9gr\u00e9es<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Petites et moyennes entreprises avec des besoins standards en gestion de donn\u00e9es.<\/li>\n\n\n\n<li>Organisations cherchant une solution rapide \u00e0 d\u00e9ployer et simple \u00e0 faire \u00e9voluer.<\/li>\n\n\n\n<li>Entreprises avec des ressources limit\u00e9es en termes d&rsquo;expertise technique.<\/li>\n<\/ul>\n\n\n\n<p><strong>CDP Composables<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grandes entreprises avec des besoins complexes en gestion de donn\u00e9es.<\/li>\n\n\n\n<li>Organisations ayant besoin d&rsquo;une grande flexibilit\u00e9 et personnalisation.<\/li>\n\n\n\n<li>Entreprises avec une forte expertise technique interne.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Focus sur Scal-e et son Offre CDP<\/strong><\/h2>\n\n\n\n<p>Scal-e propose une solution de CDP avanc\u00e9e qui combine les avantages des CDP int\u00e9gr\u00e9es et composables. Bien que Scal-e ne propose pas une CDP composable au sens strict, sa plateforme est con\u00e7ue pour fonctionner comme une CDP composable, \u00eatre modulaire et adaptable, offrant aux entreprises la possibilit\u00e9 d&rsquo;utiliser des modules ind\u00e9pendants selon leurs besoins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caract\u00e9ristiques de la CDP Scal-e<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vue Client \u00e0 360\u00b0<\/strong> : Scal-e permet de centraliser et d&rsquo;unifier les donn\u00e9es clients provenant de diverses sources pour offrir une vue compl\u00e8te et d\u00e9taill\u00e9e.<\/li>\n\n\n\n<li><strong>Gestion de la conformit\u00e9<\/strong> : La plateforme inclut des outils pour assurer la conformit\u00e9 avec les r\u00e9glementations sur les donn\u00e9es personnelles, comme le RGPD.<\/li>\n\n\n\n<li><strong>Flexibilit\u00e9 et \u00e9volutivit\u00e9<\/strong> : Bien que la plateforme soit int\u00e9gr\u00e9e, Scal-e permet l&rsquo;utilisation s\u00e9lective de modules, offrant une certaine flexibilit\u00e9.<\/li>\n\n\n\n<li><strong>Support et Formation<\/strong> : Scal-e propose un accompagnement personnalis\u00e9 pour l&rsquo;impl\u00e9mentation et l&rsquo;optimisation de la CDP, incluant des formations et un support continu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Particularit\u00e9s de l&rsquo;offre Scal-e<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reverse ETL<\/strong> : Scal-e permet de copier les donn\u00e9es dans un environnement moins co\u00fbteux, facilitant l&rsquo;exploitation des donn\u00e9es sans \u00e9quipe technique gr\u00e2ce \u00e0 des outils low code\/no code.<\/li>\n\n\n\n<li><strong>Adaptation aux Datalakes<\/strong> : La solution Scal-e peut s&rsquo;int\u00e9grer \u00e0 votre datalake ou votre datawarehouse existant et adapter une CDP composable.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Le choix entre une CDP int\u00e9gr\u00e9e et une CDP composable d\u00e9pend des besoins sp\u00e9cifiques de chaque entreprise. Les CDP int\u00e9gr\u00e9es offrent une solution pr\u00eate \u00e0 l&#8217;emploi avec une coh\u00e9rence fonctionnelle, tandis que les CDP composables offrent une flexibilit\u00e9 et une personnalisation accrues. Scal-e, avec son approche modulaire, propose une solution \u00e9quilibr\u00e9e qui peut r\u00e9pondre aux exigences vari\u00e9es des entreprises. En \u00e9valuant soigneusement les avantages et inconv\u00e9nients de chaque type de CDP, les entreprises peuvent choisir la solution qui leur permettra d&rsquo;optimiser la gestion de leurs donn\u00e9es clients et d&rsquo;am\u00e9liorer leurs strat\u00e9gies marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>D\u00e9couvrez plus sur&nbsp;<a href=\"http:\/\/scal-e.com\/\">Scal-e.com<\/a><\/strong><\/p>\n\n\n\n<p><em>\u2013 Premi\u00e8re CDP fran\u00e7aise dans le monde Now Tech CDP<\/em><\/p>\n\n\n\n<p><em>\u2013 Premi\u00e8re CDP fran\u00e7aise pour les entreprises B2B<\/em><\/p>\n\n\n\n<p><em>\u2013 3\u00e8me CDP B2B nomm\u00e9e dans le rapport Wave 2023<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&nbsp;\u00bb&nbsp;<em>Scal-e est une CDP qui vous permet de connecter plusieurs sources de donn\u00e9es (site web, points de vente, CRM, etc.) dans un seul datamart. Ainsi, les marques peuvent acc\u00e9der \u00e0 leurs donn\u00e9es, comme les profils clients unifi\u00e9s et les informations en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction La gestion des donn\u00e9es clients est essentielle pour offrir des exp\u00e9riences personnalis\u00e9es et efficaces. Le march\u00e9 propose maintenant deux types de CDP : les CDP int\u00e9gr\u00e9es et les CDP composables. Cet article explore les diff\u00e9rences, les avantages et les inconv\u00e9nients de ces deux solutions. D\u00e9finition Les CDP Int\u00e9gr\u00e9es Les CDP int\u00e9gr\u00e9es sont des solutions [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":27956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-27955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CDP composables vs. CDP int\u00e9gr\u00e9es quelle solution choisir pour votre Entreprise - Scal-e<\/title>\n<meta name=\"description\" content=\"Introduction La gestion des donn\u00e9es clients est essentielle pour offrir des exp\u00e9riences personnalis\u00e9es et efficaces. 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