{"id":26832,"date":"2024-02-19T08:58:37","date_gmt":"2024-02-19T08:58:37","guid":{"rendered":"https:\/\/scal-e.com\/?p=26832"},"modified":"2024-04-15T11:47:00","modified_gmt":"2024-04-15T11:47:00","slug":"scal-e-cdp-reconnue-par-forrester","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/scal-e-cdp-reconnue-par-forrester\/","title":{"rendered":"Scal-e : R\u00e9volutionner le marketing B2B gr\u00e2ce \u00e0 sa CDP reconnue par Forrester"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Les entreprises cherchent toujours des solutions avanc\u00e9es et efficaces pour rassembler les donn\u00e9es clients et \u00e9laborer des strat\u00e9gies marquantes. Scal-e, une Customer Data Platform (CDP) innovante, s&rsquo;est r\u00e9v\u00e9l\u00e9e \u00eatre un outil cl\u00e9 dans ce domaine, surtout reconnue dans le rapport Forrester Wave\u2122 pour les CDP B2B du quatri\u00e8me trimestre 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une CDP reconnue par Forrester Wave\u2122<\/h2>\n\n\n\n<p>Le rapport Forrester Wave\u2122, un point de r\u00e9f\u00e9rence important de l&rsquo;industrie, \u00e9value et classe les fournisseurs de CDP, offrant des insights pr\u00e9cieux sur leurs capacit\u00e9s. La distinction de Scal-e dans ce rapport met en avant son approche solide et novatrice dans le paysage des CDP B2B. <em>Scal-e permet de cr\u00e9er des mod\u00e8les de donn\u00e9es B2B ou B2C personnalis\u00e9s pour obtenir une vue compl\u00e8te du parcours client gr\u00e2ce \u00e0 un mod\u00e8le de donn\u00e9es agile.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"922\" src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2024\/02\/wave-edited.webp\" alt=\"\" class=\"wp-image-26850\" style=\"width:557px;height:auto\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2024\/02\/wave-edited.webp 921w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/02\/wave-edited-300x300.webp 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/02\/wave-edited-150x150.webp 150w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/02\/wave-edited-768x769.webp 768w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/figure>\n<\/div>\n\n\n<p>Scal-e c&rsquo;est :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3\u00e8me pour le score produit.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2\u00e8me pour le score de fonctionnalit\u00e9s (<em>Gestion des donn\u00e9es, r\u00e9solution d&rsquo;identit\u00e9, construction et gestion de l&rsquo;audience, orchestration du parcours et reporting<\/em>).<\/li>\n<\/ul>\n\n\n\n<p>Facile et adaptable pour les marketeurs<\/p>\n\n\n\n<p>Con\u00e7u pour les marketeurs, Scal-e propose une interface intuitive sans code, rendant cet outil accessible \u00e0 toutes les entreprises, peu importe leur taille ou expertise technique. Sa facilit\u00e9 d&rsquo;utilisation est renforc\u00e9e par une grande capacit\u00e9 de personnalisation, permettant aux entreprises de l&rsquo;adapter \u00e0 leurs besoins marketing uniques. La pr\u00e9f\u00e9rence pour des configurations personnalis\u00e9es parmi les clients de Scal-e t\u00e9moigne de son adaptabilit\u00e9 et efficacit\u00e9 dans divers environnements commerciaux.<\/p>\n\n\n\n<p>Ce que <strong>Forrester<\/strong> dit sur<strong> Scal-e<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scal-e est facile \u00e0 utiliser.<\/li>\n\n\n\n<li>Scal-e est une CDP pour B2B et B2C avec des capacit\u00e9s d&rsquo;automatisation marketing.<\/li>\n\n\n\n<li>Scal-e se distingue par sa gestion robuste et configurable des donn\u00e9es, assurant aux entreprises l&rsquo;acc\u00e8s \u00e0 des donn\u00e9es pr\u00e9cises et organis\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing bas\u00e9 sur les donn\u00e9es \u00e0 son meilleur<\/h2>\n\n\n\n<p>Scal-e a d\u00e9montr\u00e9 de fortes capacit\u00e9s dans la gestion et l&rsquo;analyse des donn\u00e9es clients, offrant des insights pr\u00e9cieux pour des strat\u00e9gies de marketing personnalis\u00e9es et s&rsquo;int\u00e9grant efficacement \u00e0 divers canaux marketing (+30 canaux) et outils.<\/p>\n\n\n\n<p>La force de Scal-e r\u00e9side dans son approche centr\u00e9e sur le CDP pour l&rsquo;automatisation marketing, r\u00e9pondant aux besoins des secteurs B2B et B2C. En unifiant et harmonisant les donn\u00e9es clients, Scal-e permet aux entreprises de profiter d&rsquo;insights clients complets, la base de strat\u00e9gies marketing personnalis\u00e9es r\u00e9ussies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur l&rsquo;avenir<\/h2>\n\n\n\n<p>Scal-e s&rsquo;engage \u00e0 continuer d&rsquo;innover et d&rsquo;am\u00e9liorer, r\u00e9pondant aux d\u00e9fis marketing et aux tendances de gestion des donn\u00e9es. Sa pr\u00e9sence dans le rapport Forrester Wave\u2122 confirme sa position de leader sur le march\u00e9 des CDP, pr\u00eat \u00e0 offrir aux entreprises des solutions marketing avanc\u00e9es, centr\u00e9es sur le client et bas\u00e9es sur les donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Scal-e est la solution id\u00e9ale, m\u00e9langeant fonctionnalit\u00e9s faciles \u00e0 utiliser, technologie avanc\u00e9e et engagement envers la durabilit\u00e9. Sa reconnaissance par Forrester solidifie son r\u00f4le cl\u00e9 dans le domaine des CDP, offrant aux entreprises un avantage strat\u00e9gique pour g\u00e9rer les donn\u00e9es clients et le marketing digital. Avec les \u00e9volutions du domaine des donn\u00e9es clients, Scal-e reste le choix privil\u00e9gi\u00e9 pour les entreprises qui veulent maximiser le marketing bas\u00e9 sur les donn\u00e9es.<\/p>\n\n\n\n<p><strong>D\u00e9couvrez plus sur <a href=\"http:\/\/scal-e.com\">Scal-e.com<\/a><\/strong><\/p>\n\n\n\n<p><em>&#8211; Premi\u00e8re CDP fran\u00e7aise dans le monde Now Tech CDP<\/em><\/p>\n\n\n\n<p><em>&#8211; Premi\u00e8re CDP fran\u00e7aise pour les entreprises B2B<\/em><\/p>\n\n\n\n<p><em>&#8211; 3\u00e8me CDP B2B nomm\u00e9e dans le rapport Wave 2023<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-left\"><em>Scal-e est une CDP qui vous permet de connecter plusieurs sources de donn\u00e9es (site web, points de vente, CRM, etc.) dans un seul datamart. Ainsi, les marques peuvent acc\u00e9der \u00e0 leurs donn\u00e9es, comme les profils clients unifi\u00e9s et les informations en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, via le bon canal. Depuis la m\u00eame plateforme, les marques peuvent aussi construire leur strat\u00e9gie marketing et l&rsquo;appliquer sans changer de logiciel.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Les entreprises cherchent toujours des solutions avanc\u00e9es et efficaces pour rassembler les donn\u00e9es clients et \u00e9laborer des strat\u00e9gies marquantes. Scal-e, une Customer Data Platform (CDP) innovante, s&rsquo;est r\u00e9v\u00e9l\u00e9e \u00eatre un outil cl\u00e9 dans ce domaine, surtout reconnue dans le rapport Forrester Wave\u2122 pour les CDP B2B du quatri\u00e8me trimestre 2023. Une CDP reconnue par [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":26856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-26832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scal-e : R\u00e9volutionner le marketing B2B gr\u00e2ce \u00e0 sa CDP reconnue par Forrester - Scal-e<\/title>\n<meta name=\"description\" content=\"Introduction Les entreprises cherchent toujours des solutions avanc\u00e9es et efficaces pour rassembler les donn\u00e9es clients et \u00e9laborer des strat\u00e9gies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/scal-e-cdp-reconnue-par-forrester\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e : R\u00e9volutionner le marketing B2B gr\u00e2ce \u00e0 sa CDP reconnue par Forrester - 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