{"id":23949,"date":"2022-08-18T10:12:44","date_gmt":"2022-08-18T10:12:44","guid":{"rendered":"https:\/\/scal-e.com\/?p=23949"},"modified":"2022-09-14T13:53:07","modified_gmt":"2022-09-14T13:53:07","slug":"quel-budget-pour-une-customer-data-platform-cdp","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/","title":{"rendered":"Quel budget pour une Customer Data Platform? (CDP)"},"content":{"rendered":"\n
<\/div>\n\n\n\n

La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester<\/a> le \u201cNow Tech: Customer Data Platforms, Q4 2021\u201d pour la r\u00e9gion Asie Pacifique (APAC) et le \u201cNow Tech: Customer Data Platforms, Q1 2022\u201d pour la r\u00e9gion monde. Pour en parler, le site Martech.cloud a profit\u00e9 du lancement du nouveau site web Scal-e pour proposer une interview.<\/em><\/p>\n\n\n\n

T\u00e9moin privil\u00e9gi\u00e9 de la r\u00e9volution op\u00e9r\u00e9e chez Scal-e depuis le rachat de la soci\u00e9t\u00e9 en 2018, son CEO Christophe ALVES s\u2019est entretenu avec Martech.cloud,<\/a> blog majeur de l’innovation digitale. Christophe Alves <\/a>nous parle de la soci\u00e9t\u00e9 Scal-e<\/a>, sa strat\u00e9gie, l\u2019\u00e9volution du march\u00e9, son \u00e9quipe ou bien encore sa vision de l\u2019avenir de l\u2019entreprise.<\/em><\/p>\n\n\n\n

Cet article est le 5\u00e8me et dernier d’une s\u00e9rie d’entretiens de l’\u00e9t\u00e9 consacr\u00e9s \u00e0 la CDP. <\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

Et niveau budget? <\/h2>\n\n\n\n

Christophe Alves : Pour les co\u00fbts de licence, cela commence \u00e0 1000\u20ac\/mois. Pour ce qui est de la partie impl\u00e9mentation, contrairement \u00e0 ce qu\u2019annoncent certaines soci\u00e9t\u00e9s, ce n\u2019est pas minimum 100 000\u20ac de co\u00fbt de mise en place.<\/p>\n\n\n\n

Cela d\u00e9pend bien s\u00fbr de plusieurs param\u00e8tres\u00a0: le nombre de sources de donn\u00e9e, la qualit\u00e9 des donn\u00e9es, le nombre d\u2019alphabets (associ\u00e9 aux langues utilis\u00e9es), le nombre de serveurs de donn\u00e9es \u00e0 mettre en place pour respecter les diff\u00e9rentes r\u00e9glementations<\/a> etc. Cela d\u00e9pend \u00e9galement du type de projet\u00a0: par exemple pour les projets que nous g\u00e9rons en direct, en mode projet \u00e9diteur<\/em>, nous g\u00e9rons 80\/90% de tout le projet, les 10% restant \u00e9tant la charge client. Nous avons eu des projets de mise en place de CDP sur mesure avec des flux\/connecteurs vers diff\u00e9rentes sources de donn\u00e9es en import et export pour quelques dizaines de milliers d\u2019euros.<\/p>\n\n\n\n

Maintenant, je pense que l\u2019analyse par le co\u00fbt est une mauvaise analyse.<\/p>\n\n\n\n

Martech.cloud : Vous voulez dire, que vous pr\u00e9f\u00e9rez r\u00e9fl\u00e9chir au ROI qu\u2019au budget n\u00e9cessaire pour impl\u00e9menter une CDP par exemple ?<\/strong><\/h4>\n\n\n\n

Christophe Alves : Pas obligatoirement.<\/p>\n\n\n\n

Toutes les marques que j\u2019ai pu rencontrer d\u00e9pensent plus de budget communication sur M\u00e9ta, Google, Twitter, Tencent, Alibaba \u2026 qu\u2019elles n\u2019investissent dans des outils leur permettant de capitaliser la relation avec leurs clients. Je ne dis pas qu\u2019il ne faut plus utiliser ces r\u00e9seaux pour acqu\u00e9rir de nouveau client. Mais est-il normal pour une marque de continuer \u00e0 investir de tels budgets pour obtenir des informations sur ses propres clients ?<\/p>\n\n\n\n

O\u00f9 est l\u2019int\u00e9r\u00eat de payer X fois une information sur un client\u00a0? En unifiant toutes ces donn\u00e9es dans une CDP ou en enrichissant ces informations via un programme de fid\u00e9lit\u00e9 on peut d\u00e9montrer un ROI<\/a> en quelques semaines\/mois, \u00a0en \u00e9vitant de d\u00e9penser X fois le m\u00eame budget sur les m\u00eames contacts.\u00a0<\/p>\n\n\n\n

Martech.cloud : En r\u00e9sum\u00e9, ce que vous dites, c\u2019est qu\u2019en rationalisant les co\u00fbts publicitaires, une marque gagne \u00e0 centraliser et unifier sa connaissance client dans une CDP ?<\/strong><\/h4>\n\n\n\n

Christophe Alves : Exactement.<\/p>\n\n\n\n

Maintenant, nous avons tendance \u00e0 consid\u00e9rer cela comme un effet de bord positif.<\/p>\n\n\n\n

Pour construire nos ROIs, on pr\u00e9f\u00e8re faire une comparaison entre le panier moyen de la marque et le co\u00fbt mensuel (CPM) pour g\u00e9rer 1000 clients dans Scal-e.<\/p>\n\n\n\n

Martech.cloud : Pouvez-vous nous donner un exemple de panier moyen compar\u00e9 au CPM de la plateforme Scal-e pour calculer le ROI ?<\/strong><\/h4>\n\n\n\n

Christophe Alves : Derni\u00e8rement une marque m\u2019expliquait qu\u2019elle n\u2019avait pas de budget pour lancer son projet. Son plus petit produit repr\u00e9sente un panier de 1500 euros \u2026 et certains atteignent m\u00eame plus de 1000 euros. Le CPM mensuel que nous lui avons propos\u00e9 \u00e9tait de 24 euros !<\/p>\n\n\n\n

En d\u2019autres termes, si sur une tranche de 1000 clients, gr\u00e2ce \u00e0 l\u2019am\u00e9lioration des capacit\u00e9s de ciblage, de personnalisation ou de recommandation<\/a>, la plateforme Scal-e g\u00e9n\u00e9rait 1 deal en plus tous les 62 mois (soit 1 deal tous les 5 ans\u00a0!), le client aurait rembours\u00e9 son investissement\u00a0!<\/p>\n\n\n\n

Sachant que ce type de produit peut se vendre plusieurs fois par an. A mon sens cela co\u00fbte plus cher de ne rien faire que de faire quelque chose.<\/p>\n\n\n\n

Martech.cloud : Et si le client poss\u00e8de plusieurs types de produits ?<\/strong><\/h4>\n\n\n\n

Christophe Alves : Question int\u00e9ressante. Rien n\u2019emp\u00eache de faire ce calcul sur le produit ayant le plus petit panier moyen afin de suivre son ROI.<\/p>\n\n\n\n

Pour aller plus loin, il est int\u00e9ressant d\u2019ajouter les co\u00fbts d\u2019acquisition. Les marques ayant plusieurs produits peuvent comparer les co\u00fbts d\u2019acquisition par gamme de produits et les paniers moyens associ\u00e9s. Par exemple, certaines marques peuvent jouer sur le fait de pouvoir acqu\u00e9rir un client \u00e0 faible co\u00fbt sur un produit, m\u00eame si ce produit repr\u00e9sente un panier moyen faible, mais utiliser ces clients afin de leur proposer des gammes de produits<\/a> sur lesquels le panier moyen est sup\u00e9rieur\u00a0!<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n

<\/a><\/a><\/p>\n\n\n

\n
\n
\n
\n \"Devenez\n <\/div>\n <\/div>\n
\n

Devenez client ou partenaire Scal-e<\/h2>\n
\n

Si la gestion des donn\u00e9es client et les probl\u00e9matiques d’acquisition et de fid\u00e9lisation vous sont famili\u00e8res, et que vous souhaitez devenir client ou partenaire Scal-e, contactez-nous !<\/p>\n

Si vous souhaitez budg\u00e9tiser en d\u00e9tail votre projet CDP, parlons-en.<\/p>\n\n\n

\n Nous contacter<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Soci\u00e9t\u00e9 de retail internationale, avec 206 boutiques \u00e0 travers le monde<\/p>\n","protected":false},"author":9,"featured_media":23957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-23949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nQuel budget pour une Customer Data Platform? (CDP) - Scal-e<\/title>\n<meta name=\"description\" content=\"La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester le Now Tech: Customer Data Platforms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel budget pour une Customer Data Platform? (CDP) - Scal-e\" \/>\n<meta property=\"og:description\" content=\"La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester le Now Tech: Customer Data Platforms\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T10:12:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T13:53:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\"},\"headline\":\"Quel budget pour une Customer Data Platform? (CDP)\",\"datePublished\":\"2022-08-18T10:12:44+00:00\",\"dateModified\":\"2022-09-14T13:53:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\"},\"wordCount\":863,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\",\"url\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\",\"name\":\"Quel budget pour une Customer Data Platform? (CDP) - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp\",\"datePublished\":\"2022-08-18T10:12:44+00:00\",\"dateModified\":\"2022-09-14T13:53:07+00:00\",\"description\":\"La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester le Now Tech: Customer Data Platforms\",\"breadcrumb\":{\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp\",\"width\":1200,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/scal-e.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quel budget pour une Customer Data Platform? (CDP)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scal-e.com\/#website\",\"url\":\"https:\/\/scal-e.com\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP & Digital Marketing Hub : Scal-e\",\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scal-e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scal-e.com\/#organization\",\"name\":\"Scal-e\",\"url\":\"https:\/\/scal-e.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\",\"width\":214,\"height\":217,\"caption\":\"Scal-e\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/scalemartech2\/\",\"https:\/\/x.com\/scale_martech\",\"https:\/\/www.instagram.com\/scale_martech\/\",\"https:\/\/www.linkedin.com\/company\/scalemartech\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\",\"name\":\"Christophe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g\",\"caption\":\"Christophe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quel budget pour une Customer Data Platform? (CDP) - Scal-e","description":"La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester le Now Tech: Customer Data Platforms","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/","og_locale":"fr_FR","og_type":"article","og_title":"Quel budget pour une Customer Data Platform? (CDP) - Scal-e","og_description":"La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester le Now Tech: Customer Data Platforms","og_url":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/","og_site_name":"Scal-e","article_publisher":"https:\/\/www.facebook.com\/scalemartech2\/","article_published_time":"2022-08-18T10:12:44+00:00","article_modified_time":"2022-09-14T13:53:07+00:00","og_image":[{"width":1200,"height":1000,"url":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp","type":"image\/jpeg"}],"author":"Christophe","twitter_card":"summary_large_image","twitter_creator":"@scale_martech","twitter_site":"@scale_martech","twitter_misc":{"\u00c9crit par":"Christophe","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#article","isPartOf":{"@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/"},"author":{"name":"Christophe","@id":"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b"},"headline":"Quel budget pour une Customer Data Platform? (CDP)","datePublished":"2022-08-18T10:12:44+00:00","dateModified":"2022-09-14T13:53:07+00:00","mainEntityOfPage":{"@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/"},"wordCount":863,"commentCount":0,"publisher":{"@id":"https:\/\/scal-e.com\/#organization"},"image":{"@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage"},"thumbnailUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp","articleSection":["News"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/","url":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/","name":"Quel budget pour une Customer Data Platform? (CDP) - Scal-e","isPartOf":{"@id":"https:\/\/scal-e.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage"},"image":{"@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage"},"thumbnailUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp","datePublished":"2022-08-18T10:12:44+00:00","dateModified":"2022-09-14T13:53:07+00:00","description":"La soci\u00e9t\u00e9 Scal-e a \u00e9t\u00e9 list\u00e9e dans deux rapports de l\u2019Institut international de recherche Forrester le Now Tech: Customer Data Platforms","breadcrumb":{"@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#primaryimage","url":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp","contentUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Post-n5-BLOG-FR-1-jpg.webp","width":1200,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/scal-e.com\/fr\/quel-budget-pour-une-customer-data-platform-cdp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/scal-e.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Quel budget pour une Customer Data Platform? (CDP)"}]},{"@type":"WebSite","@id":"https:\/\/scal-e.com\/#website","url":"https:\/\/scal-e.com\/","name":"Scal-e","description":"From data to loyalty | CDP & Digital Marketing Hub : Scal-e","publisher":{"@id":"https:\/\/scal-e.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scal-e.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/scal-e.com\/#organization","name":"Scal-e","url":"https:\/\/scal-e.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/#\/schema\/logo\/image\/","url":"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png","contentUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png","width":214,"height":217,"caption":"Scal-e"},"image":{"@id":"https:\/\/scal-e.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/scalemartech2\/","https:\/\/x.com\/scale_martech","https:\/\/www.instagram.com\/scale_martech\/","https:\/\/www.linkedin.com\/company\/scalemartech\/"]},{"@type":"Person","@id":"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b","name":"Christophe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g","caption":"Christophe"}}]}},"_links":{"self":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts\/23949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/comments?post=23949"}],"version-history":[{"count":4,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts\/23949\/revisions"}],"predecessor-version":[{"id":24405,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts\/23949\/revisions\/24405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/media\/23957"}],"wp:attachment":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/media?parent=23949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/categories?post=23949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/tags?post=23949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}