{"id":18173,"date":"2022-03-22T16:12:00","date_gmt":"2022-03-22T16:12:00","guid":{"rendered":"https:\/\/scal-e.com\/?p=18173"},"modified":"2022-09-14T15:43:16","modified_gmt":"2022-09-14T15:43:16","slug":"scal-e-forrester-now-tech-report","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/scal-e-forrester-now-tech-report\/","title":{"rendered":"NEWS Forrester,  Scal-e cit\u00e9 dans les rapports NOW TECH : CDP"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La solution de marketing cloud no code Scal-e d\u00e9j\u00e0 homologu\u00e9e RealCDP\u2122 par le <a href=\"https:\/\/www.cdpinstitute.org\/\">CDP Institute<\/a> depuis 2019 comme  a eu le plaisir de recevoir en 2021 et 2022 deux nominations de la part de <a href=\"https:\/\/www.forrester.com\/fr\/\">l&rsquo;institut de recherche Forrester <\/a>dans les rapports : <em>NOW TECH : Customer Data Platform  2022 Global Q1<\/em>, et <em>NOW TECH : CDP in Asia Pacific Q4 2021<\/em>. <\/p>\n\n\n\n<p><strong>A l&rsquo;\u00e8re de la personnalisation, le march\u00e9 des CDP est en plein essor. <\/strong><\/p>\n\n\n\n<p>Pour rappel, une CDP doit \u00eatre assurer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L&rsquo;int\u00e9gration de donn\u00e9es provenant de n&rsquo;importe quelle source.<\/li><li>La saisie de tous les d\u00e9tails des <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">donn\u00e9es int\u00e9gr\u00e9es<\/a><\/li><li>Le stockage ind\u00e9fini des donn\u00e9es int\u00e9gr\u00e9es (sauf dans les cas soumis aux r\u00e8gles de<a href=\"https:\/\/scal-e.com\/fr\/data-privacy\/\"> confidentialit\u00e9<\/a>)<\/li><li>La cr\u00e9ation de <a href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\">profils unifi\u00e9s<\/a> de contacts identifi\u00e9s (un pour chaque individu, ind\u00e9pendamment de leurs diff\u00e9rents comptes et identifiants)<\/li><li>Le partage des donn\u00e9es avec tout syst\u00e8me qui en a besoin<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n<section class=\"c-form-center u-text-center\">\n  <div class=\"wrapper\">\n    <div class=\"c-form-center__inner\">\n      <h2>Boostez votre projet CDP d\u00e8s maintenant<\/h2>\n      <div class=\"c-form-center__subtitle\">B\u00e9n\u00e9ficiez des conseils de nos experts pour r\u00e9pondre aux besoins de votre marque.<\/div>\n    <\/div>\n  <\/div>\n  <div class=\"c-form-center__block-bg\">\n    <img class=\"lazyload c-form-center__bg\" data-src=\"\/wp-content\/themes\/scal-e\/sources\/images\/backgrounds\/background-form.png\" alt=\"Boostez votre projet CDP d\u00e8s maintenant\"\/>\n    <div class=\"wrapper\">\n      <div class=\"c-form-center__inner\">\n        <div class=\"c-form-center__form u-text-left\">\n          \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f9035-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"9035\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> 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class=\"wpcf7-form-control wpcf7-url wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-url\" aria-required=\"true\" aria-invalid=\"false\" value=\"https:\/\/\" type=\"url\" name=\"website\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-input\">\n\t<p><label>VOTRE BESOIN*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"domaines\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first\"><label><input type=\"checkbox\" name=\"domaines[]\" value=\"Gestion des donn\u00e9es\" \/><span class=\"wpcf7-list-item-label\">Gestion des donn\u00e9es<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"domaines[]\" value=\"Data Privacy\" \/><span class=\"wpcf7-list-item-label\">Data Privacy<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"domaines[]\" value=\"Cr\u00e9ation d&#039;audience\" \/><span class=\"wpcf7-list-item-label\">Cr\u00e9ation d&#039;audience<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"domaines[]\" value=\"Parcours client\" \/><span class=\"wpcf7-list-item-label\">Parcours client<\/span><\/label><\/span><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"domaines[]\" value=\"R\u00e9tention client\" \/><span class=\"wpcf7-list-item-label\">R\u00e9tention client<\/span><\/label><\/span><span class=\"wpcf7-list-item last\"><label><input type=\"checkbox\" name=\"domaines[]\" value=\"Connaissance client\" \/><span class=\"wpcf7-list-item-label\">Connaissance client<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-input\">\n\t<p><label>COMMENT POUVONS-NOUS VOUS AIDER ?<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-confirm\">\n\t<p><span>En acceptant d&rsquo;envoyer ce message, vous indiquez que vous avez lu et accept\u00e9 notre <\/span><a href=\"\/fr\/politique-relative-au-cookies\/\" target=\"_blank\"> politique relative aux cookies <\/a>et \u00e0<a href=\"\/fr\/politique-de-confidentialite\/\" target=\"_blank\"> la confidentialit\u00e9<\/a>. <span>J&rsquo;accepte que Scal-e collecte mes donn\u00e9es personnelles pour r\u00e9pondre \u00e0 ma demande de contact.<\/span>\n\t<\/p>\n<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"from\" type=\"hidden\" name=\"from\" \/>\n<div class=\"u-text-center form-button\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envoyer\" \/>\n\t<\/p>\n<\/div>\n<p><script type=\"text\/javascript\">\n \/\/ Remplacez le texte \u00e0 droite de '=' par l'identifiant de votre bouton.\n \/\/ V\u00e9rifiez que vous n'avez pas supprim\u00e9 les citations.\n var buttonId = 'Envoyer'; \/\/ Modifier ceci.\n \/\/ NE PAS MODIFIER LE CODE CI-DESSOUS\n function trackingListener() {\n var capterra_vkey = 'ad91e86621e0a568a43af9b12a31ec53',\n capterra_vid = '2137425',\n ct = document.createElement('img');\n ct.src = 'https:\/\/ct.capterra.com\/capterra_tracker.gif?vid='\n + capterra_vid + '&vkey=' + capterra_vkey;\n document.body.appendChild(ct);\n };\n var button = document.getElementById(buttonId);\n button.addEventListener(\n 'click',\n trackingListener\n );\n <\/script>\n<\/p>\n<div class=\"group-confirm\">\n\t<p><span><small>(*) : champs obligatoires.<\/small><\/span>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Soci\u00e9t\u00e9 de retail internationale, avec 206 boutiques \u00e0 travers le monde<\/p>\n","protected":false},"author":9,"featured_media":18263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-18173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEWS Forrester, Scal-e cit\u00e9 dans les rapports NOW TECH : CDP<\/title>\n<meta name=\"description\" content=\"Scal-e a eu le plaisir de recevoir en 2021 et 2022 deux nominations dans des rapports de institut de rechercher Forrester ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/scal-e-forrester-now-tech-report\/\" \/>\n<meta property=\"og:locale\" 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