{"id":12667,"date":"2022-03-23T16:12:50","date_gmt":"2022-03-23T16:12:50","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?p=12667"},"modified":"2022-09-14T15:37:39","modified_gmt":"2022-09-14T15:37:39","slug":"reponse-a-une-idee-recue-sur-la-cdp","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/","title":{"rendered":"La plateforme Scal-e expliqu\u00e9e bri\u00e8vement"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Rapha\u00ebl, Christophe et Giampiero, nous pr\u00e9sentent rapidement ce qu\u2019est Scal-e.&nbsp;<\/p>\n\n\n\n<p>Nos interview\u00e9s sont rest\u00e9s simple, rapide et non exhaustif sur leurs arguments. En effet Scal-e permet de faire beaucoup de choses, or 3 minutes de vid\u00e9o ne sont pas suffisantes pour expliquer le potentiel de la plateforme Scal-e.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Scal-e en bref | Agile Cloud Platform Made in France - De la data \u00e0 la fid\u00e9lisation client\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Cb5ZRFPV5QE?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Rapha\u00ebl Estrat : Business developer representative<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u201cScal-e c\u2019est une plateforme de Digital Marketing orient\u00e9e autour d&rsquo;une Customer Data Platform.&nbsp;<\/p>\n\n\n\n<p>On va r\u00e9cup\u00e9rer les informations de toutes les sources de donn\u00e9es de la marque pour cr\u00e9er de la connaissance client, autour de profils clients uniques. Une fois qu&rsquo;on aura cette connaissance client, on va pouvoir l&rsquo;activer par du marketing automation, par de la <a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">fid\u00e9lit\u00e9<\/a>.\u00a0<\/p>\n\n\n\n<p>Le fait de pouvoir avoir une connaissance client enrichie va permettre d&rsquo;\u00eatre plus pertinent lorsqu&rsquo;on s&rsquo;adresse \u00e0 un client.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/scal-e.com\/fr\/gestion-du-parcours-client\/\">Optimiser la connaissance client<\/a> c\u2019est vraiment le but de Scal-e et aussi pouvoir l&rsquo;activer derri\u00e8re.\u201d\u00a0<\/p>\n\n\n\n<p>C\u2019est une plateforme qui a notamment \u00e9t\u00e9 pens\u00e9e pour les \u00e9quipes marketing.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<br><strong>Christophe Alves : CEO<\/strong>&nbsp;<br>&nbsp;<br>La solution a \u00e9t\u00e9 faite afin de permettre \u00e0 des utilisateurs novices de pouvoir utiliser la solution sans avoir de formation sp\u00e9cifique au pr\u00e9alable.&nbsp;<\/p>\n\n\n\n<p>C\u2019est une solution nativement int\u00e9gr\u00e9e et modulaire.&nbsp;<\/p>\n\n\n\n<p><strong>Christophe Alves : CEO<\/strong>\u00a0<br>\u00a0<br>Si on fait une comparaison avec d&rsquo;autres solutions du march\u00e9, le fait que la solution soit <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">nativement int\u00e9gr\u00e9e<\/a> permet de faire des r\u00e9ductions d&rsquo;\u00e9chelle, puisque \u00e7a \u00e9vite d&rsquo;acheter plusieurs solutions et bien s\u00fbr de les maintenir et de les int\u00e9grer.\u00a0<\/p>\n\n\n\n<p>La mise en place de la plateforme est rapide.&nbsp;<\/p>\n\n\n\n<p><strong>Christophe Alves : CEO<\/strong>&nbsp;<br>&nbsp;<br>\u00c9tant donn\u00e9 que la plateforme est nativement int\u00e9gr\u00e9e, elle a cette facilit\u00e9 et cet avantage que si on utilise que la plateforme Scal-e, l&rsquo;int\u00e9gration native de la plateforme permet d&rsquo;\u00eatre utilis\u00e9e d\u00e8s le premier jour.&nbsp;<\/p>\n\n\n\n<p>Pour s&rsquo;int\u00e9grer au sein d&rsquo;un syst\u00e8me d&rsquo;information, diff\u00e9rents modules ont \u00e9t\u00e9 mis en place, comme des syst\u00e8mes de collecte de donn\u00e9es via des flux, <a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\">via des API<\/a> et diff\u00e9rents connecteurs standards qui facilitent la connexion avec l&rsquo;infrastructure existante du client\u00a0<\/p>\n\n\n\n<p>Les clients finaux peuvent profiter d\u2019une exp\u00e9rience omnicanale personnalis\u00e9e&nbsp;<\/p>\n\n\n\n<p><strong>Christophe Alves : CEO<\/strong>&nbsp;<\/p>\n\n\n\n<p>La plateforme a \u00e9t\u00e9 d\u00e9velopp\u00e9e de fa\u00e7on \u00e0 \u00eatre nativement <a href=\"https:\/\/scal-e.com\/fr\/gestion-du-parcours-client\/\">omnicanale<\/a> et de pouvoir g\u00e9rer tous les canaux. Que \u00e7a soit un canal on va dire peut-\u00eatre abstrait ou d\u00e9suet comme le fax, de la m\u00eame fa\u00e7on que des choses beaucoup plus dans l\u2019air du temps comme les r\u00e9seaux sociaux ou bien du conversationnel avec WhatsApp ou bien s\u00fbr, le bon vieux papier, ou du mailing, etc.\u00a0<\/p>\n\n\n\n<p>La prise en main est facile et accessible \u00e0 tout le monde&nbsp;<\/p>\n\n\n\n<p><strong>Giampiero Sichi : Architecte produit<\/strong>&nbsp;<\/p>\n\n\n\n<p>Quand j\u2019ai cr\u00e9\u00e9 Scal-e, le challenge le plus important, c&rsquo;\u00e9tait de se dire : \u201ctiens, on va faire utiliser cette plateforme par des personnes qui ne sont pas informaticiennes, donc comment on fait ?\u201d. Le challenge, c&rsquo;\u00e9tait de trouver une fa\u00e7on ludique de pouvoir faire des ciblages, des op\u00e9rations et des extractions de donn\u00e9es.&nbsp;<\/p>\n\n\n\n<p>On a pass\u00e9 beaucoup de temps \u00e0 essayer de trouver une solution et on l&rsquo;a trouv\u00e9e sous la forme d\u2019un moteur de ciblage, qui est vraiment tr\u00e8s simple et tr\u00e8s ludique, contrairement aux moteurs d&rsquo;extraction qui existent dans le monde informatique.&nbsp;<\/p>\n\n\n\n<p>Donc \u00e7a pour moi, c&rsquo;est la chose la plus impressionnante de Scal-e.&nbsp;<\/p>\n\n\n\n<p>La plateforme Scal-e offre une vitesse d\u2019extraction des donn\u00e9es tr\u00e8s rapide&nbsp;<\/p>\n\n\n\n<p><strong>Giampiero Sichi : Architecte produit<\/strong>&nbsp;<\/p>\n\n\n\n<p>La deuxi\u00e8me, qui est aussi innovante et impressionnante, c&rsquo;est la vitesse d&rsquo;extraction des donn\u00e9es. En fait le challenge, \u00e0 l&rsquo;\u00e9poque o\u00f9 on a cr\u00e9\u00e9 Scal-e, c&rsquo;\u00e9tait de se dire : \u201ccomment on fait quand on a beaucoup de donn\u00e9es pour les sortir rapidement ? \u201d, parce que les gens qui vont utiliser cette plateforme n\u2019ont pas envie d&rsquo;attendre 2 minutes, 10 minutes, m\u00eame des fois des heures comme c&rsquo;est le cas dans d&rsquo;autres applications.&nbsp;<\/p>\n\n\n\n<p>Donc en r\u00e9fl\u00e9chissant parmi de multiples solutions j&rsquo;en ai choisi une qui permet de faire des extractions tr\u00e8s rapidement et c&rsquo;est aussi ce qui fait la force, \u00e0 mon avis, de Scal-e par rapport \u00e0 d&rsquo;autres applications.&nbsp;<\/p>\n\n\n\n<p>Si vous avez besoin de plus de pr\u00e9cision ou d\u2019une d\u00e9monstration, vous pouvez nous contacter directement en cliquant sur le bouton contact. &nbsp;<br>On vous r\u00e9pondra au plus vite pour discuter de vos besoins.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p>D&rsquo;autres questions sur Scal-e?<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, CRM et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rapha\u00ebl, Christophe et Giampiero, nous pr\u00e9sentent rapidement ce qu\u2019est Scal-e.&nbsp; Nos interview\u00e9s sont rest\u00e9s simple, rapide et non exhaustif sur leurs arguments. En effet Scal-e permet de faire beaucoup de choses, or 3 minutes de vid\u00e9o ne sont pas suffisantes pour expliquer le potentiel de la plateforme Scal-e.&nbsp; Rapha\u00ebl Estrat : Business developer representative&nbsp; \u201cScal-e [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":18388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[39,40,52,102,103,104,105],"class_list":["post-12667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-martech","tag-cdp","tag-customer-data-platform","tag-customer-intelligence","tag-data","tag-marketing","tag-marketing-hub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La plateforme Scal-e expliqu\u00e9e bri\u00e8vement - Scal-e<\/title>\n<meta name=\"description\" content=\"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La plateforme Scal-e expliqu\u00e9e bri\u00e8vement - Scal-e\" \/>\n<meta property=\"og:description\" content=\"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-23T16:12:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T15:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/miniature-cide\u0301eo-rentre\u0301e-2022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"608\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\"},\"headline\":\"La plateforme Scal-e expliqu\u00e9e bri\u00e8vement\",\"datePublished\":\"2022-03-23T16:12:50+00:00\",\"dateModified\":\"2022-09-14T15:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/\"},\"wordCount\":911,\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/miniature-cide\u0301eo-rentre\u0301e-2022.png\",\"keywords\":[\"martech\",\"cdp\",\"customer data platform\",\"customer intelligence\",\"data\",\"marketing\",\"marketing hub\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/\",\"url\":\"https:\/\/scal-e.com\/fr\/reponse-a-une-idee-recue-sur-la-cdp\/\",\"name\":\"La plateforme Scal-e expliqu\u00e9e bri\u00e8vement - 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