{"id":10476,"date":"2022-03-01T07:41:39","date_gmt":"2022-03-01T07:41:39","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?p=10476"},"modified":"2022-09-14T15:56:12","modified_gmt":"2022-09-14T15:56:12","slug":"notre-plateforme-de-marketing-hub-en-3-questions","status":"publish","type":"post","link":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/","title":{"rendered":"Notre plateforme de Marketing Cloud en 3 questions"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Amir Tannich, <strong>CTO<\/strong> chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre <strong>plateforme de Marketing Digital <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/scal-e.com\/fr\/scal-e\/\" target=\"_blank\">Scal-e<\/a>. Il met l&rsquo;accent sur certains de ses <strong>atouts cl\u00e9s<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>le c\u00f4t\u00e9<a href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\"> <strong>nativement int\u00e9gr\u00e9<\/strong><\/a><strong> et modulaire<\/strong> de la plateforme<\/li><li>sa <strong>facilit\u00e9 d&rsquo;utilisation<\/strong> gr\u00e2ce au <strong>plug &amp; play<\/strong><\/li><li>l&rsquo;utilisation de <strong>nouveaux canaux<\/strong> gr\u00e2ce \u00e0 l&rsquo;<strong>analyse de vos donn\u00e9es clients<\/strong><\/li><\/ul>\n\n\n\n<p>D\u00e9couvrez d\u00e8s maintenant l&rsquo;interview d&rsquo;Amir Tannich et notre plateforme de Marketing Hub !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Scal-e Agile Cloud Platform | 3 questions \u00e0 notre CTO Amir Tannich\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kagT4wCbRqE?rel=0&#038;showinfo=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qui es-tu ?<\/h2>\n\n\n\n<p>Hello, Bonjour, Marhaba et Hola !<\/p>\n\n\n\n<p>Je suis Amir, je suis CTO chez Scal-e et ma mission aujourd&rsquo;hui consiste au d\u00e9veloppement des produits&nbsp;pour rester \u00ab\u00a0up to date\u00a0\u00bb avec les demandes du march\u00e9, et toute la partie R&amp;D pour les nouvelles recherches et les nouvelles solutions qu&rsquo;on souhaite offrir \u00e0 nos clients chez Scal-e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C&rsquo;est quoi Scal-e ?<\/h2>\n\n\n\n<p>Scal-e c&rsquo;est une <strong>solution Marketing Hub<\/strong> qui permet \u00e0 tout type de clients, B2B, B2C ou B2B2C, petits, grands ou moyens, de collecter des donn\u00e9es de tout type de sources (online, offline, organis\u00e9es, non organis\u00e9es, semi structur\u00e9es, non structur\u00e9es), et qui agr\u00e8ge tout \u00e7a au niveau de la <strong><a href=\"https:\/\/scal-e.com\/fr\/blog\/data\/data-experience-client\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP<\/a><\/strong>,&nbsp; totalement sur-mesure chez Scal-e. <\/p>\n\n\n\n<p>Et ensuite, on peut l&rsquo;utiliser pour normaliser la donn\u00e9e, la transformer dans certains cas, \u00e0 tout ce qu&rsquo;on souhaite avoir en retour. Pour pouvoir finalement l&rsquo;utiliser dans diff\u00e9rents cas d&rsquo;<strong>activation de donn\u00e9es<\/strong>, y compris les <strong>campagnes marketing<\/strong> habituelles qu&rsquo;on conna\u00eet aujourd&rsquo;hui : <strong>emailing<\/strong>, <strong>sms<\/strong>, <strong>push notification<\/strong>. Ou alors, cr\u00e9er des <strong>tableaux de bord<\/strong> totalement \u00e0 la vol\u00e9e chez Scal-e. Et dans certains cas encore plus avanc\u00e9s, cr\u00e9er des <strong><a href=\"https:\/\/scal-e.com\/fr\/acquisition-fidelisation\/\">programmes de fid\u00e9lit\u00e9<\/a><\/strong> ou d&rsquo;autres types d&rsquo;activation de donn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le truc le plus impressionant chez Scal-e<\/h2>\n\n\n\n<p>A mon avis, Scal-e se diff\u00e9rencie par rapport aux autres solutions sur le march\u00e9 surtout sur le fait qu&rsquo;elle soit une solution totalement et&nbsp;<strong>nativement int\u00e9gr\u00e9e<\/strong>. Ce qu&rsquo;on veut dire derri\u00e8re c&rsquo;est, si demain j&rsquo;ai un client de type e-commerce, petit, qui veut commencer avec Scal-e, pas de soucis, il commencera avec la mise en place d&rsquo;une <strong>CDP<\/strong> minimaliste qui concernera que les champs ou les donn\u00e9es qu&rsquo;il lui faut pour faire des <strong>op\u00e9rations marketing<\/strong> de type <strong>e-mailing<\/strong> tr\u00e8s basique. <\/p>\n\n\n\n<p>Mais si demain il commence \u00e0 utiliser Scal-e de plus en plus souvent, il pourra se dire \u00ab\u00a0Ok, ben tiens. J&rsquo;ai commenc\u00e9 \u00e0 utiliser Scal-e que avec de l&#8217;emailing, demain je pourrais faire peut-\u00eatre encore plus, et j&rsquo;aimerais cr\u00e9er, par exemple, des tableaux de bord.\u00a0\u00bb<\/p>\n\n\n\n<p>Je demande \u00e0 Scal-e, la demande est tr\u00e8s rapide, elle se fait en \u00ab\u00a0<strong>plug &amp; play<\/strong>\u00ab\u00a0. On active le module <strong><a href=\"https:\/\/scal-e.com\/fr\/connaissance-client\/\">Customer Intelligence<\/a><\/strong> pour ce client-l\u00e0. Il commence \u00e0 cr\u00e9er ses <strong>tableaux de bord<\/strong> \u00e0 la vol\u00e9e avec toutes les donn\u00e9es qu\u2019il a dans la<strong> CDP<\/strong> sur-mesure Scal-e.<\/p>\n\n\n\n<p>Exactement pareil, il a commenc\u00e9 avec du pur e-mailing, qui est la chose la plus basique aujourd&rsquo;hui dans le marketing. Et demain il se dit \u00ab\u00a0peut-\u00eatre qu\u2019avec les donn\u00e9es que je viens de recevoir en plus de mes clients, je pourrai tenter le coup avec un <strong>nouveau canal<\/strong> plus innovant. Je vois que mes clients sont plus r\u00e9actifs sur le canal <strong>social networking<\/strong>, je vais quand m\u00eame essayer d\u2019entrer en contact avec eux, par exemple sur d\u2019autres <a href=\"https:\/\/scal-e.com\/fr\/canaux-marketing\/\">nouveaux canaux<\/a>, y compris <strong>WhatsApp<\/strong> et<strong> Instagram<\/strong>.<\/p>\n\n\n\n<p>Et \u00e7a pour moi c\u2019est le c\u00f4t\u00e9 magique de Scal-e.<\/p>\n\n\n\n<p>C&rsquo;est qu&rsquo;on a pas besoin de redevelopper la roue \u00e0 chaque fois. On a une nouvelle demande du client, on a juste besoin de \u201cplug\u201d ce nouveau module, et c\u2019est en route !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un mot pour la fin ?<\/h2>\n\n\n\n<p>Chez Scal-e, on essaie d\u2019innover \u00e0 differents niveaux, c\u2019est-\u00e0-dire qu\u2019on essaie toujours de rester \u201cup to date\u201d avec le march\u00e9 et toutes les demandes du march\u00e9, qui sont aujourd\u2019hui un peu plus fr\u00e9quentes qu\u2019avant.<\/p>\n\n\n\n<p>On essaie de tester de nouvelles mani\u00e8res de rentrer ou d\u2019assurer des <strong>communications marketing<\/strong> avec les clients, parce que tout ce qui a \u00e9t\u00e9 fait dans le pass\u00e9, \u00e7a ne marche pas forc\u00e9ment tr\u00e8s bien.<\/p>\n\n\n\n<p>De nos jours, on voit que les populations essaient d\u2019utiliser des <strong>canaux marketing<\/strong> plus innovants, surtout le <strong>social networking<\/strong>, donc on essaie de se mettre \u00e0 jour de ce niveau-la, on met \u00e0 jour nos stacks techniques, pareil, pour utiliser toutes les <strong>nouvelles technologies<\/strong> qui nous assure les <strong>performance<\/strong>s de la solution aujourd\u2019hui, m\u00eame avec des tas de donn\u00e9es, et des<a href=\"https:\/\/scal-e.com\/fr\/gestion-des-donnees\/\"> volumetries \u00e9normes de data<\/a>.<\/p>\n\n\n\n<p>Et on essaie de diversifier la chose \u00e0 differents niveaux.&nbsp;<\/p>\n\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image \">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/Untitled-design-1.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2><\/h2>\n      <div class=\"c-text-image__text \">\n        <p>D&rsquo;autres questions sur Scal-e?<\/p>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">Nous contacter<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<p class=\"has-text-align-center\">Suivez-nous sur <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/company\/scalemartech\/\" target=\"_blank\">LinkedIn<\/a> &amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/scale_martech\/\" target=\"_blank\">Instagram<\/a> pour ne pas manquer nos prochains articles sur ce sujet.<\/p>\n\n\n\n<p>__________<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Scal-e est une CDP (Customer Data Platform) permettant de connecter plusieurs flux de donn\u00e9es (site internet, points de vente, CRM et autres) dans un seul datamart. Ainsi les marques ont acc\u00e8s \u00e0 des donn\u00e9es propres : des profils clients unifi\u00e9s, des informations \u00e0 jour en temps r\u00e9el, pour mieux conna\u00eetre leurs clients et r\u00e9pondre \u00e0 leurs besoins au bon moment, par le bon canal. Dans la m\u00eame plateforme, les marques peuvent construire leur strat\u00e9gie marketing (audience builder, sc\u00e9narisation, planification, programme de fid\u00e9lit\u00e9) et l\u2019appliquer sans changer de logiciel.<\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Digital Scal-e. Il met l&rsquo;accent sur certains de ses atouts cl\u00e9s : le c\u00f4t\u00e9 nativement int\u00e9gr\u00e9 et modulaire de la plateforme sa facilit\u00e9 d&rsquo;utilisation gr\u00e2ce au plug &amp; play l&rsquo;utilisation de nouveaux canaux gr\u00e2ce \u00e0 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":17189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[39,40,52,102,103,104,105],"class_list":["post-10476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","tag-martech","tag-cdp","tag-customer-data-platform","tag-customer-intelligence","tag-data","tag-marketing","tag-marketing-hub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notre plateforme de Marketing Cloud en 3 questions - Scal-e<\/title>\n<meta name=\"description\" content=\"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notre plateforme de Marketing Cloud en 3 questions - Scal-e\" \/>\n<meta property=\"og:description\" content=\"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T07:41:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T15:56:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1435\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\"},\"headline\":\"Notre plateforme de Marketing Cloud en 3 questions\",\"datePublished\":\"2022-03-01T07:41:39+00:00\",\"dateModified\":\"2022-09-14T15:56:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\"},\"wordCount\":895,\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png\",\"keywords\":[\"martech\",\"cdp\",\"customer data platform\",\"customer intelligence\",\"data\",\"marketing\",\"marketing hub\"],\"articleSection\":[\"Data\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\",\"url\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\",\"name\":\"Notre plateforme de Marketing Cloud en 3 questions - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png\",\"datePublished\":\"2022-03-01T07:41:39+00:00\",\"dateModified\":\"2022-09-14T15:56:12+00:00\",\"description\":\"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.\",\"breadcrumb\":{\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png\",\"width\":1435,\"height\":785},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/scal-e.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Notre plateforme de Marketing Cloud en 3 questions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scal-e.com\/#website\",\"url\":\"https:\/\/scal-e.com\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP &amp; Digital Marketing Hub : Scal-e\",\"publisher\":{\"@id\":\"https:\/\/scal-e.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scal-e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scal-e.com\/#organization\",\"name\":\"Scal-e\",\"url\":\"https:\/\/scal-e.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\",\"width\":214,\"height\":217,\"caption\":\"Scal-e\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/scalemartech2\/\",\"https:\/\/x.com\/scale_martech\",\"https:\/\/www.instagram.com\/scale_martech\/\",\"https:\/\/www.linkedin.com\/company\/scalemartech\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b\",\"name\":\"Christophe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g\",\"caption\":\"Christophe\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Notre plateforme de Marketing Cloud en 3 questions - Scal-e","description":"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/","og_locale":"fr_FR","og_type":"article","og_title":"Notre plateforme de Marketing Cloud en 3 questions - Scal-e","og_description":"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.","og_url":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/","og_site_name":"Scal-e","article_publisher":"https:\/\/www.facebook.com\/scalemartech2\/","article_published_time":"2022-03-01T07:41:39+00:00","article_modified_time":"2022-09-14T15:56:12+00:00","og_image":[{"width":1435,"height":785,"url":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png","type":"image\/png"}],"author":"Christophe","twitter_card":"summary_large_image","twitter_creator":"@scale_martech","twitter_site":"@scale_martech","twitter_misc":{"\u00c9crit par":"Christophe","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#article","isPartOf":{"@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/"},"author":{"name":"Christophe","@id":"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b"},"headline":"Notre plateforme de Marketing Cloud en 3 questions","datePublished":"2022-03-01T07:41:39+00:00","dateModified":"2022-09-14T15:56:12+00:00","mainEntityOfPage":{"@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/"},"wordCount":895,"publisher":{"@id":"https:\/\/scal-e.com\/#organization"},"image":{"@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage"},"thumbnailUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png","keywords":["martech","cdp","customer data platform","customer intelligence","data","marketing","marketing hub"],"articleSection":["Data"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/","url":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/","name":"Notre plateforme de Marketing Cloud en 3 questions - Scal-e","isPartOf":{"@id":"https:\/\/scal-e.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage"},"image":{"@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage"},"thumbnailUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png","datePublished":"2022-03-01T07:41:39+00:00","dateModified":"2022-09-14T15:56:12+00:00","description":"Amir Tannich, CTO chez Scal-e, r\u00e9v\u00e8le en 3 questions et quelques exemples concrets le potentiel de notre plateforme de Marketing Hub Scal-e.","breadcrumb":{"@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#primaryimage","url":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png","contentUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/Plan-de-travail-1.png","width":1435,"height":785},{"@type":"BreadcrumbList","@id":"https:\/\/scal-e.com\/fr\/notre-plateforme-de-marketing-hub-en-3-questions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/scal-e.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Notre plateforme de Marketing Cloud en 3 questions"}]},{"@type":"WebSite","@id":"https:\/\/scal-e.com\/#website","url":"https:\/\/scal-e.com\/","name":"Scal-e","description":"From data to loyalty | CDP &amp; Digital Marketing Hub : Scal-e","publisher":{"@id":"https:\/\/scal-e.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scal-e.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/scal-e.com\/#organization","name":"Scal-e","url":"https:\/\/scal-e.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/#\/schema\/logo\/image\/","url":"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png","contentUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png","width":214,"height":217,"caption":"Scal-e"},"image":{"@id":"https:\/\/scal-e.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/scalemartech2\/","https:\/\/x.com\/scale_martech","https:\/\/www.instagram.com\/scale_martech\/","https:\/\/www.linkedin.com\/company\/scalemartech\/"]},{"@type":"Person","@id":"https:\/\/scal-e.com\/#\/schema\/person\/c2f461038926ccc7ac9ba63712c9162b","name":"Christophe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46be1e84d29f91f7b6745f338ba0eab35b32291b726cdb013d37d6dc66960890?s=96&d=mm&r=g","caption":"Christophe"}}]}},"_links":{"self":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts\/10476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/comments?post=10476"}],"version-history":[{"count":4,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts\/10476\/revisions"}],"predecessor-version":[{"id":24417,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/posts\/10476\/revisions\/24417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/media\/17189"}],"wp:attachment":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/media?parent=10476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/categories?post=10476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/tags?post=10476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}