{"id":949,"date":"2021-07-05T08:28:17","date_gmt":"2021-07-05T08:28:17","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/audience-builder\/"},"modified":"2024-07-05T08:32:04","modified_gmt":"2024-07-05T08:32:04","slug":"creation-audiences","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/creation-audiences\/","title":{"rendered":"Cr\u00e9ation d\u2019audiences"},"content":{"rendered":"<section class=\"c-text-image\">\n  <div class=\"c-text-image__row --reverse\">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image -image-overlap\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/04\/segmentviz-social-networks-5.png\" alt=\"Segmentation\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2>Segmentation<\/h2>\n      <div class=\"c-text-image__text \">\n        <p><strong>Le module segmentation<\/strong> permet de cr\u00e9er des segments, audiences en mode drag&rsquo;n drop selon n&rsquo;importe quel crit\u00e8re pr\u00e9sent dans la CDP :<\/p>\n<ul>\n<li><strong>Segmentez<\/strong> selon tout crit\u00e8re d\u00e9mographique, comportemental, transactionnel, &#8230;<\/li>\n<li><strong>Consultez vos populations <\/strong>en temps r\u00e9el via la fonction SegmentViz<\/li>\n<li><strong>Exploitez <\/strong>vos populations dans des op\u00e9rations marketing, tableau de bord ou export<\/li>\n<\/ul>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">En savoir plus<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image -image-overlap\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2023\/04\/scores-agregats.png\" alt=\"Score, agr\u00e9gat &#038; champ calcul\u00e9\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2>Score, agr\u00e9gat &#038; champ calcul\u00e9<\/h2>\n      <div class=\"c-text-image__text \">\n        <p class=\"_04xlpA direction-ltr align-start para-style-body\"><span class=\"JsGRdQ\"><strong>Les modules scores<\/strong>, <strong>agr\u00e9gats<\/strong> et<strong> champs calcul\u00e9s<\/strong>\u00a0permettent d&rsquo;ajouter de nouveaux champs en mode no code pour personnaliser ou recommander<br \/>\n<\/span><\/p>\n<ul>\n<li><strong><span class=\"JsGRdQ\">Scorez <\/span><\/strong><span class=\"JsGRdQ\">selon n&rsquo;importe quel prisme, par exemple vos contacts (RFM, PMG, &#8230;)<\/span><\/li>\n<li><strong><span class=\"JsGRdQ\">Agr\u00e9gez <\/span><\/strong><span class=\"JsGRdQ\">de nouvelles valeurs \u00e0 partir d&rsquo;un historique de valeurs (CA, nombre de vente, &#8230;)<\/span><\/li>\n<li><strong><span class=\"JsGRdQ\">Calculez <\/span><\/strong><span class=\"JsGRdQ\">de nouvelles valeurs \u00e0 partir d&rsquo;une donn\u00e9e (date anniversaire transform\u00e9e en \u00e2ge, &#8230;)<\/span><\/li>\n<\/ul>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">En savoir plus<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row --reverse\">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image -image-overlap\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/07\/segmentizfunction.png\" alt=\"Fonction SegmentViz\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2>Fonction SegmentViz<\/h2>\n      <div class=\"c-text-image__text \">\n        <ul>\n<li><strong>Population constamment actualis\u00e9es <\/strong>: la puissance de calcul permet de recalculer en temps r\u00e9el un nombre de populations illimit\u00e9es<\/li>\n<li><strong>3 graphiques interactifs <\/strong>: diagramme de Venn, par secteurs et Treemap afin d&rsquo;obtenir plusieurs repr\u00e9sentations des populations<\/li>\n<li><strong>Graphiques adapt\u00e9s aux droits d&rsquo;acc\u00e8s <\/strong>: un responsable r\u00e9gional ne pourrait voir que les donn\u00e9es de sa r\u00e9gion par exemple<\/li>\n<\/ul>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">En savoir plus<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<\/div>\n<section class=\"c-iconlist-image  -image-overlap\">\n\n  <div class=\"c-iconlist-image__row \">\n    <div class=\"c-iconlist-image__col -image\">\n      <div class=\"c-iconlist-image__image\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/04\/audience-3.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-iconlist-image__col -text\">\n      <div class=\"c-iconlist-image__text\">\n        <div class=\"c-iconlist-image__heading\">\n          <h2>Qu\u2019est-ce qu\u2019une audience ? <\/h2>\n          <div class=\"c-iconlist-image__subtitle h5\">Une audience est un groupe de contacts ayant un attribut en commun. L\u2019objectif est de les regrouper afin de leur envoyer un message personnalis\u00e9 ou de leur recommander un produit.<\/div>\n        <\/div>\n                <div class=\"c-iconlist-image__list\">\n                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Analyser\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Analyser<\/h4>\n    <div class=\"o-list-icon__subtitle\">Votre base client pour mieux comprendre leurs comportements et leurs besoins.<\/div>\n  <\/div>\n<\/div>                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Cibler\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Cibler<\/h4>\n    <div class=\"o-list-icon__subtitle\">Identifiez les tendances parmi vos diff\u00e9rentes audiences en combinant les crit\u00e8res de ciblage.<\/div>\n  <\/div>\n<\/div>                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Personnaliser &#038; recommander\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Personnaliser &#038; recommander<\/h4>\n    <div class=\"o-list-icon__subtitle\">Personnalisez et recommandez vos messages pour chaque groupe d\u2019audience identifi\u00e9.<\/div>\n  <\/div>\n<\/div>                  <\/div>\n                      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"wrapper\">\n\n<section class=\"c-marketing-platform -have-bg\">\n  <div class=\"o-heading u-text-center\">\n    <div class=\"o-heading__spacial u-color-light-purple\">Agile marketing platform<\/div>\n    <h2>Quelques exemples d&rsquo;utilisation<\/h2>\n    <div class=\"o-heading__subtitle\">du module Cr\u00e9ation d&#039;audience<\/div>\n  <\/div>\n  <div class=\"c-marketing-platform__list flex flex--wrap\">\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Fid\u00e9lisation<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Segmenter vos clients : petit \/ moyen \/ gros \/ ambassadeur.<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Acquisition<\/span><\/div>\n            <div class=\"o-card__detail match-height\">G\u00e9rer des audiences \u00ab\u00a0clients type\u00a0\u00bb pour faire du lookalike sur Facebook.<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Pression commerciale<\/span><\/div>\n            <div class=\"o-card__detail match-height\">G\u00e9rer une pression commerciale dynamique avec le scoring des comportements \/ r\u00e9actions aux communications.<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Global &#8211; Local<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Diff\u00e9rencier les segmentations RFM \/ PMG en fonction des pays.<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Reporting<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Visualiser les proportions de votre segmentation RFM sur un diagramme Pie.<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Utilisation externe<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Exporter vos segments, audiences, scores, \u2026 vers tout autre outil qui en aurait besoin.<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n      <\/div>\n<\/section>\n\n<section class=\"c-faq\">\n\t<div class=\"o-heading u-text-center\">\n\t\t\t\t\t\t\t<h2>FAQs &#8211; Scal-e<\/h2>\n\t\t\t\t\t<\/div>\n\t<div class=\"c-faq__list\" id=\"filter-list\">\n\t\t\t\t\t<div class=\"c-faq__item box-filter\" data-box=\"\">\n\t\t\t\t<div class=\"c-faq__item-title\">\n\t\t\t\t\t<div class=\"c-faq__item-text\">Qu&rsquo;est-ce que la segmentation dans le contexte de la cr\u00e9ation d\u2019audiences ?<\/div>\n\t\t\t\t\t<div class=\"c-faq__item-arrow\">\n\t\t\t\t\t\t<i class=\"o-icon o-icon--arrow-down-small \"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-faq__item-content u-bg-light-gray-1\"><!-- wp:paragraph -->\n<p>La segmentation est le processus de division des clients en groupes distincts bas\u00e9s sur des crit\u00e8res d\u00e9mographiques, comportementaux ou transactionnels. Scal-e permet de cr\u00e9er des segments personnalis\u00e9s en utilisant un syst\u00e8me de drag\u2019n drop, facilitant ainsi l\u2019analyse et l\u2019exploitation des donn\u00e9es clients en temps r\u00e9el.<\/p>\n<!-- \/wp:paragraph --><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-faq__item box-filter\" data-box=\"\">\n\t\t\t\t<div class=\"c-faq__item-title\">\n\t\t\t\t\t<div class=\"c-faq__item-text\">Comment la solution Scal-e utilise-t-elle le scoring pour am\u00e9liorer la personnalisation des campagnes ?<\/div>\n\t\t\t\t\t<div class=\"c-faq__item-arrow\">\n\t\t\t\t\t\t<i class=\"o-icon o-icon--arrow-down-small \"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-faq__item-content u-bg-light-gray-1\"><!-- wp:paragraph -->\n<p>Scal-e utilise le scoring pour attribuer des valeurs aux clients bas\u00e9es sur des crit\u00e8res sp\u00e9cifiques, tels que la RFM (R\u00e9cence, Fr\u00e9quence, Valeur mon\u00e9taire). Ces scores aident \u00e0 identifier les clients les plus pr\u00e9cieux et \u00e0 personnaliser les campagnes marketing pour maximiser le retour sur investissement.<\/p>\n<!-- \/wp:paragraph --><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-faq__item box-filter\" data-box=\"\">\n\t\t\t\t<div class=\"c-faq__item-title\">\n\t\t\t\t\t<div class=\"c-faq__item-text\">Qu&rsquo;est-ce qu&rsquo;un agr\u00e9gat et comment est-il utilis\u00e9 dans la CDP de Scal-e ?<\/div>\n\t\t\t\t\t<div class=\"c-faq__item-arrow\">\n\t\t\t\t\t\t<i class=\"o-icon o-icon--arrow-down-small \"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-faq__item-content u-bg-light-gray-1\"><!-- wp:paragraph -->\n<p>Un agr\u00e9gat est une valeur calcul\u00e9e \u00e0 partir d\u2019un ensemble de donn\u00e9es historiques, comme le chiffre d\u2019affaires ou le nombre de ventes. Scal-e permet d\u2019agr\u00e9ger ces donn\u00e9es pour obtenir des insights pr\u00e9cieux, facilitant la prise de d\u00e9cision strat\u00e9gique et la personnalisation des offres.<\/p>\n<!-- \/wp:paragraph --><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-faq__item box-filter\" data-box=\"\">\n\t\t\t\t<div class=\"c-faq__item-title\">\n\t\t\t\t\t<div class=\"c-faq__item-text\">Comment les champs calcul\u00e9s am\u00e9liorent-ils la gestion des donn\u00e9es dans Scal-e ?<\/div>\n\t\t\t\t\t<div class=\"c-faq__item-arrow\">\n\t\t\t\t\t\t<i class=\"o-icon o-icon--arrow-down-small \"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-faq__item-content u-bg-light-gray-1\"><!-- wp:paragraph -->\n<p>Les champs calcul\u00e9s sont des valeurs d\u00e9riv\u00e9es \u00e0 partir des donn\u00e9es existantes, comme transformer une date de naissance en \u00e2ge. Scal-e permet de cr\u00e9er ces champs sans code, aidant les entreprises \u00e0 enrichir leurs donn\u00e9es et \u00e0 offrir des recommandations plus pr\u00e9cises et pertinentes.<\/p>\n<!-- \/wp:paragraph --><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"c-faq__item box-filter\" data-box=\"\">\n\t\t\t\t<div class=\"c-faq__item-title\">\n\t\t\t\t\t<div class=\"c-faq__item-text\">Quelle est la fonction de SegmentViz et comment aide-t-elle \u00e0 visualiser les donn\u00e9es ?<\/div>\n\t\t\t\t\t<div class=\"c-faq__item-arrow\">\n\t\t\t\t\t\t<i class=\"o-icon o-icon--arrow-down-small \"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"c-faq__item-content u-bg-light-gray-1\"><!-- wp:paragraph -->\n<p>SegmentViz est un outil de Scal-e qui permet de visualiser les segments de donn\u00e9es en temps r\u00e9el \u00e0 travers des graphiques interactifs tels que des diagrammes de Venn ou des treemaps. Cela aide les entreprises \u00e0 comprendre et analyser les populations de clients de mani\u00e8re visuelle et intuitive, optimisant ainsi les strat\u00e9gies marketing.<\/p>\n<!-- \/wp:paragraph --><\/div>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":11556,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-platform-level2.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-949","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ation d\u2019audiences - Scal-e<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ez des audiences, des scores afin de recommander les bons produits et booster votre taux de conversion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/creation-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - Cr\u00e9ation d\u2019audiences\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ez des audiences, des scores afin de recommander les bons produits et booster votre taux de conversion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/creation-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T08:32:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/04\/segmentviz-social-networks-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2096\" \/>\n\t<meta property=\"og:image:height\" content=\"1329\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Scal-e - Cr\u00e9ation d\u2019audiences\" \/>\n<meta name=\"twitter:description\" content=\"Cr\u00e9ez des audiences, des scores afin de recommander les bons produits et booster votre taux de conversion\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/04\/segmentviz-social-networks-5.png\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/\",\"url\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/\",\"name\":\"Cr\u00e9ation d\u2019audiences - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/creation-d-audience-7.png\",\"datePublished\":\"2021-07-05T08:28:17+00:00\",\"dateModified\":\"2024-07-05T08:32:04+00:00\",\"description\":\"Cr\u00e9ez des audiences, des scores afin de recommander les bons produits et booster votre taux de conversion\",\"breadcrumb\":{\"@id\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scal-e.com\/fr\/creation-audiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/#primaryimage\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/creation-d-audience-7.png\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/creation-d-audience-7.png\",\"width\":1009,\"height\":491},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scal-e.com\/fr\/creation-audiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/scal-e.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cr\u00e9ation d\u2019audiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scal-e.com\/#website\",\"url\":\"https:\/\/scal-e.com\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP &amp; 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