{"id":857,"date":"2021-07-05T08:27:43","date_gmt":"2021-07-05T08:27:43","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/collecte-et-qualite\/"},"modified":"2024-03-29T11:40:03","modified_gmt":"2024-03-29T11:40:03","slug":"unification-et-qualite","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/unification-et-qualite\/","title":{"rendered":"Unification & Qualit\u00e9"},"content":{"rendered":"
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Unification & Qualit\u00e9<\/div>\n

Casser les silos de donn\u00e9es<\/h2>\n
Collectez et unifiez les donn\u00e9es hors ligne, en ligne et onchain au sein d\u2019un datamart ou RCU sur mesure<\/div>\n <\/div>\n\n
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\"Import<\/div>\n
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Import temps r\u00e9el ou batch<\/h4>\n
Via API, connecteur, requ\u00eate ou fichier plat.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Qualit\u00e9<\/div>\n
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Qualit\u00e9 de la donn\u00e9e<\/h4>\n
D\u00e9dupliquez, d\u00e9doublonnez et normalisez vos donn\u00e9es.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"R\u00e9solution<\/div>\n
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R\u00e9solution d’identit\u00e9s<\/h4>\n
Multipliez les cl\u00e9s afin d’identifier vos clients \u00e0 chaque contact.<\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n<\/section>\n\n<\/div>\n
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\n \"\"\/\n <\/div>\n <\/div>\n
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Du RCU \u00e0 la vue client<\/h2>\n
La vue client 360\u00b0 permet aux \u00e9quipes m\u00e9tiers de consulter et d'activer les donn\u00e9es clients en temps r\u00e9el<\/div>\n <\/div>\n
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\"R\u00e9f\u00e9rentiel<\/div>\n
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R\u00e9f\u00e9rentiel Client Unique \/ Datamart <\/h4>\n
Capturez les sp\u00e9cificit\u00e9s de votre activit\u00e9 B2B ou B2C gr\u00e2ce \u00e0 la mise en place de mod\u00e8le de donn\u00e9es sur mesure.<\/div>\n <\/div>\n<\/div>
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\"S\u00e9curiser<\/div>\n
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S\u00e9curiser les donn\u00e9es<\/h4>\n
Limitez l’acc\u00e8s aux donn\u00e9es afin de garantir la confidentialit\u00e9 de vos bases de donn\u00e9es client.<\/div>\n <\/div>\n<\/div>
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\"Localiser<\/div>\n
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Localiser votre base<\/h4>\n
H\u00e9bergez la base unifi\u00e9e avec vos donn\u00e9es clients chez vous ou chez un h\u00e9bergeur.<\/div>\n <\/div>\n<\/div> <\/div>\n
\n Explorer Gestion des donn\u00e9es<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n
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Avis client<\/div>\n

Nos clients nous font confiance<\/h2>\n
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\n \"Thibault\n <\/div>\n <\/div>\n
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Thibault B.<\/h3>\n
Sales Manager (communication & marketing)<\/div>\n <\/div>\n <\/div>\n
Le gros point fort de la plateforme Scal-e est son approche all-in-one et sur-mesure tout en restant low code. De la collecte, \u00e0 l’activation, la CDP Scal-e est un formidable outil pour centraliser l’exp\u00e9rience client.<\/div>\n <\/div>\n <\/div>\n
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1\u00e8re<\/div>\n

La premi\u00e8re CDP fran\u00e7aise, modulaire, \u00e9volutive avec un haut niveau de param\u00e9trage<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"Martine\n <\/div>\n <\/div>\n
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Martine B.<\/h3>\n
Consultante – Marketing strat\u00e9gique & Advertising<\/div>\n <\/div>\n <\/div>\n
Pros : Acquisition, activation, fid\u00e9lisation, marketing distribu\u00e9, client\u00e9lisme, etc.) – Excellent outil pour collecter les donn\u00e9es clients (online & offline), les rassembler dans un RCU et les enrichir, \n– Le traitement et l’exploitation des donn\u00e9es sont facilit\u00e9s par de puissants outils de gestion de la qualit\u00e9 des donn\u00e9es, de segmentation et de visualisation des donn\u00e9es, – Le module de marketing automation est ultra performant pour r\u00e9aliser des campagnes omnicanales et mesurer leurs performances (mod\u00e8les d’attribution, calcul du ROI, etc. ) \n– Le module de fid\u00e9lisation est un plus non n\u00e9gligeable si vous souhaitez cr\u00e9er des programmes de fid\u00e9lit\u00e9 (pas seulement transactionnels), g\u00e9rer les avantages et les actions de parrainage… \n– L’accompagnement de l’\u00e9quipe sur mesure de Scal-e est de premier ordre pour permettre une prise en main rapide et une utilisation pouss\u00e9e de l’outil.\n\nCons : L’outil est tellement complet et puissant qu’il est conseill\u00e9 de mettre en place un plan d’action pour atteindre ses objectifs par \u00e9tapes successives. Mais heureusement, l’outil est \u00a0\u00bb scalable \u00a0\u00bb et s’adapte parfaitement \u00e0 une mont\u00e9e en puissance progressive lorsque cela est n\u00e9cessaire. Enfin, l’accompagnement et le soutien continu de l’\u00e9diteur sont un gage de r\u00e9ussite des projets dans le temps.<\/div>\n <\/div>\n <\/div>\n
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100% <\/div>\n

CDP \u00ab\u00a0made in France\u00a0\u00bb<\/h4>\n Voir plus<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"Taciana\n <\/div>\n <\/div>\n
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Taciana A.<\/h3>\n
Business Development \ud83c\uddea\ud83c\uddf8<\/div>\n <\/div>\n <\/div>\n
Scal-e est un outil indispensable pour toute entreprise qui souhaite am\u00e9liorer ses r\u00e9sultats Marketing & Ventes. Je ne parle pas seulement de quantit\u00e9, mais surtout de qualit\u00e9.\nGr\u00e2ce \u00e0 une analyse de donn\u00e9es unique, il apporte des informations pr\u00e9cieuses sur quand, o\u00f9 et comment contacter de nouveaux prospects. En plus d’aider \u00e0 les garder satisfaits et interactifs tout au long du parcours relationnel gr\u00e2ce \u00e0 l’expertise en mati\u00e8re d’intelligence et de fid\u00e9lisation des clients.<\/div>\n <\/div>\n <\/div>\n
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360\u00b0<\/div>\n

Vue \u00e0 360 degr\u00e9s. Tableaux de bord qui donnent un aper\u00e7u complet avec analyse du retour sur investissement.<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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FAQ – Scal-e<\/h2>\n\t\t\t\t\t<\/div>\n\t
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Comment la CDP de Scal-e assure-t-elle l’unification et la qualit\u00e9 des donn\u00e9es ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Customer Data Platform de Scal-e unifie les donn\u00e9es clients dispers\u00e9s \u00e0 travers diverses plateformes en une vue coh\u00e9sive. Elle am\u00e9liore la qualit\u00e9 des donn\u00e9es en nettoyant et enrichissant les jeux de donn\u00e9es existants, assurant ainsi que les campagnes marketing sont bas\u00e9es sur des informations clients pr\u00e9cises et actualis\u00e9es. Pour l’unification des donn\u00e9es, Scal-e utilise un ETL int\u00e9gr\u00e9 et peut g\u00e9rer de multiples r\u00e8gles de gestion (d\u00e9duplication, fusion, etc.) qui sont configurables avec de multiples cl\u00e9s de correspondance. En savoir plus<\/a>.
<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
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Quels sont les avantages d’avoir des donn\u00e9es clients de haute qualit\u00e9 pour les campagnes marketing ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les donn\u00e9es de haute qualit\u00e9 permettent un ciblage pr\u00e9cis, r\u00e9duisent les d\u00e9penses marketing inutiles et augmentent l’efficacit\u00e9 des campagnes gr\u00e2ce \u00e0 des messages personnalis\u00e9s et m\u00e8ne finalement \u00e0 des taux de conversion plus \u00e9lev\u00e9s et plus de fid\u00e9lit\u00e9 de la part des clients.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
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Comment Scal-e se distingue-t-elle des autres solutions ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scal-e est une solution int\u00e9gr\u00e9e qui dispose de plusieurs modules int\u00e9gr\u00e9s (Gestion des donn\u00e9es, Constructeur d’audience, Orchestration omnicanale, Fid\u00e9lit\u00e9 client, etc.). Ces modules communiquent en temps r\u00e9el avec la CDP, permettant l’acc\u00e8s \u00e0 des donn\u00e9es clients de haute qualit\u00e9 au sein d’une solution unique.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
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La CDP de Scal-e peut-elle am\u00e9liorer la personnalisation et les strat\u00e9gies de recommandation ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n

Oui, la CDP de Scal-e utilise des donn\u00e9es unifi\u00e9es et de haute qualit\u00e9 pour personnaliser les communications et proposer des recommandations sur mesure aux clients, am\u00e9liorant consid\u00e9rablement l’exp\u00e9rience et l’engagement des clients. Scal-e am\u00e9liore la personnalisation avec des outils int\u00e9gr\u00e9s tels que la segmentation dynamique et le scoring, avec des indicateurs cl\u00e9s tels que la valeur \u00e0 vie du client, etc. En savoir plus<\/a>.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":16909,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-platform-level1.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-857","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nUnification & Qualit\u00e9 - Scal-e plateforme cloud de marketing<\/title>\n<meta name=\"description\" content=\"Scal-e la plateforme cloud de marketing list\u00e9e dans le Now Tech CDP du Forrester, permet de cr\u00e9er des vue clients sur mesure\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/unification-et-qualite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - 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