{"id":31234,"date":"2025-09-15T15:20:18","date_gmt":"2025-09-15T15:20:18","guid":{"rendered":"https:\/\/scal-e.com\/?page_id=31234"},"modified":"2026-05-20T08:22:14","modified_gmt":"2026-05-20T08:22:14","slug":"marketing-ia-entre-fantasmes-et-pragmatisme","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/marketing-ia-entre-fantasmes-et-pragmatisme\/","title":{"rendered":"Marketing &amp; IA : entre fantasmes et pragmatisme"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Le webinaire qui remet l&rsquo;usage au centre des discussions sur l&rsquo;IA<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large imgnoresize\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2024\/05\/Banner-webinaire-IA-Oct2025-1024x256.png\" alt=\"Marketing &amp; IA : entre fantasmes et pragmatisme\" class=\"wp-image-31247\" style=\"object-fit:contain\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2024\/05\/Banner-webinaire-IA-Oct2025-1024x256.png 1024w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/05\/Banner-webinaire-IA-Oct2025-300x75.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/05\/Banner-webinaire-IA-Oct2025-768x192.png 768w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/05\/Banner-webinaire-IA-Oct2025-1536x384.png 1536w, https:\/\/scal-e.com\/wp-content\/uploads\/2024\/05\/Banner-webinaire-IA-Oct2025.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pourquoi ce webinaire ?<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Suite \u00e0 notre intervention \u00e0 la Philharmonie de Paris (Roadmap AI Marketing 2025), Jeremy Remus (Scal-e) et Yannick Koffi (Afretrade) ont pr\u00e9sent\u00e9 une vision \u00e0 contre-courant.&nbsp;<br>Face \u00e0 l\u2019engouement parfois aveugle pour l\u2019IA, nous avons abord\u00e9 les vraies questions des responsables marketing et IT. L\u2019accueil a \u00e9t\u00e9 remarquable, confirmant le besoin d\u2019une approche \u00e9quilibr\u00e9e, loin des promesses des \u00e9diteurs.<\/p>\n\n\n\n<div class=\"wp-block-columns c-form c-form__row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column c-form__form has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#282935;flex-basis:30%\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f31233-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"31233\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/31234#wpcf7-f31233-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"31233\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f31233-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div style=\"margin:30px\">\n\t<div>\n\t\t<p style=\"color:#9b9b9b\"><b>R&eacute;servez votre place<\/b><br \/>\nAcc&egrave;s gratuit \u2022 Places limit&eacute;es &agrave; 100 participants\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p>&nbsp;\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Pr\u00e9nom*\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom*\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"jobtitle\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Fonction*\" value=\"\" type=\"text\" name=\"jobtitle\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Soci\u00e9t\u00e9*\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email professionnel*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"mobile\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"T\u00e9l\u00e9phone mobile\" value=\"\" type=\"text\" name=\"mobile\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span style=\"color:#9b9b9b\">En acceptant, vous indiquez que vous avez lu et accept\u00e9 notre<\/span>&nbsp;<a href=\"\/fr\/politique-relative-au-cookies\/\" target=\"_blank\">politique relative aux cookies<\/a><span style=\"color:#9b9b9b\">&nbsp;et \u00e0&nbsp;<\/span><a href=\"\/fr\/politique-de-confidentialite\/\" target=\"_blank\">la confidentialit\u00e9<\/a>.<br \/>\n<span style=\"color:#9b9b9b\">J'accepte que Scal-e collecte mes donn\u00e9es personnelles pour r\u00e9pondre \u00e0 ma demande*<\/span>\n\t\t<\/p>\n\t<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"from\" type=\"hidden\" name=\"from\" \/>\n\t<div style=\"margin:0!important\" class=\"u-text-center form-button\">\n\t\t<center>\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"JE M&#039;INSCRIS GRATUITEMENT\" \/>\n\t\t\t<\/p>\n\t\t<\/center>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column c-form__text is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h3 class=\"wp-block-heading\"><strong>Ce que vous allez d\u00e9couvrir<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le<\/strong> <strong>Jeudi 16 octobre 2025 \u2022 15h00-16h00 \u2022 En ligne<\/strong>&nbsp;<br><strong>45 minutes de contenu:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2713 <strong>Les opportunit\u00e9s r\u00e9elles de l&rsquo;IA pr\u00e9dictive<\/strong> : ce qui fonctionne vraiment en 2025&nbsp;<br>\u2713 <strong>Les mythes \u00e0 d\u00e9construire<\/strong> : pourquoi \u00ab\u00a0plus de donn\u00e9es\u00a0\u00bb ne signifie pas \u00ab\u00a0meilleure IA\u00a0\u00bb&nbsp;<br>\u2713 <strong>Les risques cach\u00e9s<\/strong> : opacit\u00e9, biais algorithmiques, conformit\u00e9 RGPD&nbsp;<br>\u2713 <strong>L&rsquo;approche XAI<\/strong> : comment rendre l&rsquo;IA compr\u00e9hensible et auditable&nbsp;<br>\u2713 <strong>Vision 2030<\/strong> : les 6 tendances qui vont transformer le marketing pr\u00e9dictif&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+ 15 minutes de Q&amp;A<\/strong> pour vos questions sp\u00e9cifiques&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vos intervenants<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jeremy Remus<\/strong> \u2022 Country Sales Manager, Scal-e&nbsp;<br>20+ ann\u00e9es d&rsquo;exp\u00e9rience dans la vente de solutions MarTech. De Neolane (rachet\u00e9 par Adobe) aux scale-ups fran\u00e7aises. Une vision terrain des promesses et limites de l&rsquo;IA marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yannick Koffi<\/strong> \u2022 Entrepreneur &amp; Doctorant IA, Afretrade&nbsp;<br>Recherche appliqu\u00e9e en intelligence artificielle. Une approche scientifique pour d\u00e9mystifier les algorithmes et leurs applications concr\u00e8tes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 qui s&rsquo;adresse ce webinaire ?<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9cideurs Marketing<\/strong> face aux promesses IA contradictoires&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Responsables Data<\/strong> devant d\u00e9mystifier l&rsquo;IA pr\u00e9dictive&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>DSI\/CTO<\/strong> \u00e9valuant les risques des solutions d&rsquo;IA marketing&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Consultants<\/strong> accompagnant la transformation IA de leurs clients&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>DPO\/Conformit\u00e9<\/strong> confront\u00e9s aux nouveaux d\u00e9fis r\u00e9glementaires&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Dirigeants<\/strong> cherchant une approche pragmatique de l&rsquo;IA<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organis\u00e9 par Scal-e<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plateforme marketing cloud agile<\/strong> qui accompagne les entreprises dans leur transformation digitale avec une approche responsable et auditable de l&rsquo;IA.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:92px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<script type=\"text\/javascript\">\n_linkedin_partner_id = \"6869026\";\nwindow._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];\nwindow._linkedin_data_partner_ids.push(_linkedin_partner_id);\n<\/script><script type=\"text\/javascript\">\n(function(l) {\nif (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};\nwindow.lintrk.q=[]}\nvar s = document.getElementsByTagName(\"script\")[0];\nvar b = document.createElement(\"script\");\nb.type = \"text\/javascript\";b.async = true;\nb.src = \"https:\/\/snap.licdn.com\/li.lms-analytics\/insight.min.js\";\ns.parentNode.insertBefore(b, s);})(window.lintrk);\n<\/script>\n<noscript>\n<img loading=\"lazy\" decoding=\"async\" height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/px.ads.linkedin.com\/collect\/?pid=6869026&#038;fmt=gif\" \/>\n<\/noscript>\n","protected":false},"excerpt":{"rendered":"<p>Le webinaire qui remet l&rsquo;usage au centre des discussions sur l&rsquo;IA Pourquoi ce webinaire ?&nbsp; Suite \u00e0 notre intervention \u00e0 la Philharmonie de Paris (Roadmap AI Marketing 2025), Jeremy Remus (Scal-e) et Yannick Koffi (Afretrade) ont pr\u00e9sent\u00e9 une vision \u00e0 contre-courant.&nbsp;Face \u00e0 l\u2019engouement parfois aveugle pour l\u2019IA, nous avons abord\u00e9 les vraies questions des responsables [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":31247,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nobanner.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-31234","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing &amp; IA : entre fantasmes et pragmatisme - Scal-e<\/title>\n<meta name=\"description\" content=\"Le webinaire qui remet l&#039;usage au centre des discussions sur l&#039;IA Pourquoi ce webinaire ?&nbsp; 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