{"id":29394,"date":"2025-10-27T15:41:22","date_gmt":"2025-10-27T15:41:22","guid":{"rendered":"https:\/\/scal-e.com\/?page_id=29394"},"modified":"2026-03-01T20:22:28","modified_gmt":"2026-03-01T20:22:28","slug":"the-forrester-wave-report-cdp-b2b-q3-2025","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/","title":{"rendered":"The Forrester Wave Report\u2122 CDP B2B &#8211; Q3 2025"},"content":{"rendered":"\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contactez-nous pour consulter le rapport Forrester<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Pour les entreprises et les marketeurs qui souhaitent d\u00e9couvrir les offres de Scal-e et approfondir la derni\u00e8re \u00e9valuation The Forrester Wave\u2122, nous vous invitons \u00e0 remplir le formulaire ; nous vous pr\u00e9senterons le rapport complet du Q3 2025.<\/p>\n\n\n\n<p>Ce que le rapport The Forrester Wave\u2122 Q3 2025 dit de Scal-e :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gestion des donn\u00e9es solide<\/strong> : \u00ab Scal-e se distingue par sa compr\u00e9hension des besoins critiques d\u2019enrichissement de donn\u00e9es tierces en B2B \u00bb et offre \u00ab de puissantes capacit\u00e9s de gestion des donn\u00e9es, avec des mod\u00e8les B2B et sectoriels pr\u00eats \u00e0 l\u2019emploi \u00bb, que les clients peuvent modifier via une interface no-code.<\/li>\n\n\n\n<li>\u00ab Scal-e est un fournisseur de CDP bas\u00e9 en Europe, adressant principalement des cas d\u2019usage B2B et B2B2C \u00bb, avec une approche centr\u00e9e marketing sur la gestion et l\u2019unification des donn\u00e9es pour soutenir l\u2019ABM (Account-Based Marketing).<\/li>\n\n\n\n<li><strong>Con\u00e7u pour la conformit\u00e9<\/strong> : \u00ab En tant que fournisseur europ\u00e9en, Scal-e a int\u00e9gr\u00e9 la conformit\u00e9 dans l\u2019ADN du produit \u00bb, avec un fort accent sur la protection des donn\u00e9es et la s\u00e9curit\u00e9.<\/li>\n\n\n\n<li><strong>Autonomisation no-code<\/strong> : la base no-code de Scal-e vise \u00e0 \u00ab mettre la donn\u00e9e client et une technologie puissante entre les mains des marketeurs \u00bb, permettant aux \u00e9quipes marketing de travailler de mani\u00e8re autonome sans forte d\u00e9pendance \u00e0 l\u2019IT.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommandation de Forrester :<\/strong><br>\u00ab <em>Scal-e est un bon choix pour les organisations principalement pr\u00e9sentes en Europe qui recherchent un accompagnement des cas d\u2019usage ABM.<\/em> \u00bb<\/p>\n\n\n\n<p>Le rapport <em>The Forrester Wave\u2122: Customer Data Platforms for B2B, Q3 2025<\/em> reconna\u00eet Scal-e comme un choix solide pour les organisations B2B et B2B2C, en particulier en Europe, \u00e0 la recherche d\u2019une CDP no-code, centr\u00e9e marketing, avec une gestion des donn\u00e9es robuste, une architecture ax\u00e9e sur la conformit\u00e9 et un support des strat\u00e9gies d\u2019account-based marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"840\" src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png\" alt=\"\" class=\"wp-image-31477\" srcset=\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png 841w, https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544-300x300.png 300w, https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544-150x150.png 150w, https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544-768x767.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#282935;flex-basis:40%\">\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f27014-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"27014\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/29394#wpcf7-f27014-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"27014\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f27014-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div style=\"margin:30px\">\n\t<div>\n\t\t<p style=\"color:#9b9b9b\">Renseignez vos coordonn\u00e9es pour recevoir le Rapport par email.\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p>&nbsp;\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><label style=\"color:#9b9b9b \">Pr\u00e9nom*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre pr\u00e9nom\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><label style=\"color:#9b9b9b\">Nom*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"group-input\">\n\t\t<p><label style=\"color:#9b9b9b\">Email Professionnel*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre email professionnel\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div>\n\t\t<p><span style=\"color:#9b9b9b\">En acceptant, vous indiquez que vous avez lu et accept\u00e9 notr politique relative&nbsp;<\/span><a href=\"\/cookie-policy\/\" target=\"_blank\">aux cookies<\/a><span style=\"color:#9b9b9b\">&nbsp;et \u00e0 &nbsp;<\/span><a href=\"\/privacy-policy\/\" target=\"_blank\">la confidentialit\u00e9<\/a>. <span style=\"color:#9b9b9b\">J'accepte que Scal-e collecte mes donn\u00e9es personnelles pour r\u00e9pondre \u00e0 ma demande.<\/span>\n\t\t<\/p>\n\t<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"from\" type=\"hidden\" name=\"from\" \/>\n\t<div style=\"margin:0 auto\" class=\"u-text-center form-button\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Consulter le Rapport\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:92px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contactez-nous pour consulter le rapport Forrester Pour les entreprises et les marketeurs qui souhaitent d\u00e9couvrir les offres de Scal-e et approfondir la derni\u00e8re \u00e9valuation The Forrester Wave\u2122, nous vous invitons \u00e0 remplir le formulaire ; nous vous pr\u00e9senterons le rapport complet du Q3 2025. Ce que le rapport The Forrester Wave\u2122 Q3 2025 dit de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29394","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Forrester Wave Report\u2122 CDP B2B - Q3 2025 - Scal-e<\/title>\n<meta name=\"description\" content=\"Contactez-nous pour consulter le rapport Forrester Pour les entreprises et les marketeurs qui souhaitent d\u00e9couvrir les offres de Scal-e et approfondir la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Forrester Wave Report\u2122 CDP B2B - Q3 2025 - Scal-e\" \/>\n<meta property=\"og:description\" content=\"Contactez-nous pour consulter le rapport Forrester Pour les entreprises et les marketeurs qui souhaitent d\u00e9couvrir les offres de Scal-e et approfondir la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-01T20:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png\" \/>\n\t<meta property=\"og:image:width\" content=\"841\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\",\"url\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\",\"name\":\"The Forrester Wave Report\u2122 CDP B2B - Q3 2025 - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png\",\"datePublished\":\"2025-10-27T15:41:22+00:00\",\"dateModified\":\"2026-03-01T20:22:28+00:00\",\"description\":\"Contactez-nous pour consulter le rapport Forrester Pour les entreprises et les marketeurs qui souhaitent d\u00e9couvrir les offres de Scal-e et approfondir la\",\"breadcrumb\":{\"@id\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/#primaryimage\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2025-10-20-173544.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scal-e.com\/fr\/the-forrester-wave-report-cdp-b2b-q3-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/scal-e.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Forrester Wave Report\u2122 CDP B2B &#8211; 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