{"id":17720,"date":"2022-05-19T09:36:30","date_gmt":"2022-05-19T09:36:30","guid":{"rendered":"https:\/\/scal-e.com\/?page_id=17720"},"modified":"2023-05-31T11:42:11","modified_gmt":"2023-05-31T11:42:11","slug":"facebook-api-telecharger","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/","title":{"rendered":"Guide API Conversions Facebook"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"c-form\">\n    <div class=\"c-form__heading\"><h2>D\u00e9couvrir l&rsquo;API Conversions Facebook<\/h2><\/div>\n    <div class=\"c-form__row\">\n    <div class=\"c-form__form\">\n      <div class=\"c-form__box\">\n        \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f17976-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"17976\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/17720#wpcf7-f17976-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"17976\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f17976-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"group-input\">\n\t<p><label>PR\u00c9NOM*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-input\">\n\t<p><label>NOM*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-input\">\n\t<p><label>EMAIL PROFESSIONNEL*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-input\">\n\t<p><label>SITE WEB*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"website\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-url\" aria-required=\"true\" aria-invalid=\"false\" value=\"https:\/\/\" type=\"url\" name=\"website\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"group-input\">\n\t<p><label>COMMENT POUVONS-NOUS VOUS AIDER ?<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div>\n\t<p><span>En acceptant, vous indiquez que vous avez lu et accept\u00e9 notre<\/span><a href=\"\/fr\/politique-relative-au-cookies\/\" target=\"_blank\">politique relative aux cookies<\/a> et \u00e0 <a href=\"\/fr\/politique-de-confidentialite\/\" target=\"_blank\">la confidentialit\u00e9<\/a>. <span>J&rsquo;accepte que Scal-e collecte mes donn\u00e9es personnelles pour r\u00e9pondre \u00e0 ma demande de contact*<\/span>\n\t<\/p>\n<\/div>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"from\" type=\"hidden\" name=\"from\" \/>\n<div class=\"u-text-center form-button\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envoyer\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n      <\/div>\n    <\/div>\n    <div class=\"c-form__text\">\n            <h3>Apr\u00e8s le Pixel Facebook<\/h3>\n                  <h2>+150% du Co\u00fbt par action<\/h2>\n<p>C&rsquo;est la pr\u00e9diction des \u00e9quipes Facebook apr\u00e8s le blocage des cookies tiers.<\/p>\n<p>Le pixel web ne collecte d\u00e9sormais pas toutes les donn\u00e9es voulues. Cela ne s\u2019am\u00e9liorera pas avec le temps car les navigateurs modifient les politiques de confidentialit\u00e9 afin de prot\u00e9ger les internautes et que les ads blockers se multiplient. L\u2019installation de l&rsquo;API Conversions Facebook permet d\u2019assurer la remont\u00e9e de la quasi totalit\u00e9 des donn\u00e9es et des conversions vers le pixel Facebook.<\/p>\n<p><strong>Dans ce guide d\u00e9couvrez :\u00a0<\/strong><\/p>\n<ul>\n<li>Les atouts de l&rsquo;API Conversions Facebook<\/li>\n<li>Le fonctionnement de l&rsquo;API<\/li>\n<li>L&rsquo;offre Scal-e<\/li>\n<\/ul>\n<p>Et apr\u00e8s la lecture? N\u2019h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n<p><strong>B\u00e9n\u00e9ficiez d\u2019une approche personnalis\u00e9e, et des conseils de nos experts pour r\u00e9pondre aux besoins de votre marque.<\/strong><\/p>\n\n                <\/div>\n  <\/div>\n<\/section>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":1095,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17720","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide API Conversions Facebook - Scal-e<\/title>\n<meta name=\"description\" content=\"La plateforme Scal-e a pour vocation de jouer le r\u00f4le de \u00ab marketing hub \u00bb pour aider les marques \u00e0 diminuer leurs couts d\u2019acquisition et de fid\u00e9lisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - Guide API Conversions Facebook\" \/>\n<meta property=\"og:description\" content=\"La plateforme Scal-e a pour vocation de jouer le r\u00f4le de \u00ab marketing hub \u00bb pour aider les marques \u00e0 diminuer leurs couts d\u2019acquisition et de fid\u00e9lisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T11:42:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/mockup-mini-brochure-1-e1647949770384.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Scal-e - Guide API Conversions Facebook\" \/>\n<meta name=\"twitter:description\" content=\"La plateforme Scal-e a pour vocation de jouer le r\u00f4le de \u00ab marketing hub \u00bb pour aider les marques \u00e0 diminuer leurs couts d\u2019acquisition et de fid\u00e9lisation.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/03\/mockup-mini-brochure-1-e1647949770384.png\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/\",\"url\":\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/\",\"name\":\"Guide API Conversions Facebook - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"datePublished\":\"2022-05-19T09:36:30+00:00\",\"dateModified\":\"2023-05-31T11:42:11+00:00\",\"description\":\"La plateforme Scal-e a pour vocation de jouer le r\u00f4le de \u00ab marketing hub \u00bb pour aider les marques \u00e0 diminuer leurs couts d\u2019acquisition et de fid\u00e9lisation.\",\"breadcrumb\":{\"@id\":\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scal-e.com\/fr\/resources\/facebook-api-telecharger\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/scal-e.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ressources\",\"item\":\"https:\/\/scal-e.com\/fr\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guide API Conversions Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scal-e.com\/#website\",\"url\":\"https:\/\/scal-e.com\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP &amp; 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