{"id":15749,"date":"2022-04-26T07:51:46","date_gmt":"2022-04-26T07:51:46","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?page_id=15749"},"modified":"2024-07-05T07:55:02","modified_gmt":"2024-07-05T07:55:02","slug":"privacy-preferences","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/customer-data-platform\/privacy-preferences\/","title":{"rendered":"Privacy & Pr\u00e9f\u00e9rences"},"content":{"rendered":"
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Privacy & Pr\u00e9f\u00e9rences<\/div>\n

Donnez-leur le choix<\/h2>\n
Optimisez l'exp\u00e9rience de chaque client en tenant compte de ses droits (en termes de confidentialit\u00e9 et de protection de donn\u00e9es personnelles) pour lui adresser des communications personnalis\u00e9es.<\/div>\n <\/div>\n\n
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\n
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\"Collectez<\/div>\n
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Collectez les consentements<\/h4>\n
Quelle que soit la source de donn\u00e9es, assurez une collecte en conformit\u00e9 avec la loi (RGPD, CCPA, CAN-SPAM, …).<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Centralisez<\/div>\n
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Centralisez ces donn\u00e9es<\/h4>\n
Stockez et actualisez les consentements et les pr\u00e9f\u00e9rences dans un objet de la CDP interrogeable en temps r\u00e9el.<\/div>\n <\/div>\n<\/div> <\/div>\n
\n
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\"Exploitez<\/div>\n
\n

Exploitez ces donn\u00e9es<\/h4>\n
Pour cr\u00e9er des audiences activables, pour adresser des communications personnalis\u00e9es en fonction des pr\u00e9f\u00e9rences du client…<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"\"\/<\/div>\n
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<\/h4>\n
<\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n<\/section>\n\n<\/div>\n
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\n \"\"\/\n <\/div>\n <\/div>\n
\n
\n
\n

Gestion des pr\u00e9f\u00e9rences<\/h2>\n
Vos clients choisissent les th\u00e9matiques qui les int\u00e9ressent, leur canal de communication pr\u00e9f\u00e9r\u00e9, voire m\u00eame la r\u00e9currence de vos communications : ils construisent leur relation avec votre marque<\/div>\n <\/div>\n
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\"RGPD<\/div>\n
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RGPD et confidentialit\u00e9<\/h4>\n
Conservez vos contacts lors d\u2019une demande de d\u00e9sinscription tout en respectant la RGPD<\/div>\n <\/div>\n<\/div>
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\"Vos<\/div>\n
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Vos clients sont actifs<\/h4>\n
Collectez des informations qualifi\u00e9es directement de vos clients<\/div>\n <\/div>\n<\/div>
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\"Une<\/div>\n
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Une communication personnalis\u00e9e<\/h4>\n
Ajustez vos communications et vos offres gr\u00e2ce aux pr\u00e9f\u00e9rences clients<\/div>\n <\/div>\n<\/div> <\/div>\n
\n Explorer Connaissance client<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n
\n\n<\/div>\n
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\n \"\"\/\n <\/div>\n <\/div>\n
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Gestion de la confidentialit\u00e9<\/h2>\n
Assurez la conformit\u00e9 (RGPD, CCPA, PIPL, CAN-SPAM, CASL, etc.), la s\u00e9curisation, ainsi que la localisation des donn\u00e9es personnelles de vos clients. <\/div>\n <\/div>\n
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\"Protection<\/div>\n
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Protection de la vie priv\u00e9e<\/h4>\n
Prot\u00e9gez les donn\u00e9es de vos clients en garantissant l\u2019ad\u00e9quation entre les consentements collect\u00e9s et l\u2019utilisation de ces donn\u00e9es<\/div>\n <\/div>\n<\/div>
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\"Facilitez<\/div>\n
\n

Facilitez l\u2019exercice des droits<\/h4>\n
Facilitez l\u2019anonymisation, l\u2019effacement ou l\u2019acc\u00e8s aux donn\u00e9es de vos utilisateurs en cas de demande du client, r\u00e9gulateur ou de fin de droits<\/div>\n <\/div>\n<\/div>
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\"Localisation<\/div>\n
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Localisation des donn\u00e9es<\/h4>\n
Limitez l’acc\u00e8s aux donn\u00e9es personnelles en fonction des diff\u00e9rentes politiques de protection des donn\u00e9es<\/div>\n <\/div>\n<\/div> <\/div>\n
\n Explorer Data Privacy<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n
\n\n
\n
\n
Avis client<\/div>\n

Nos clients nous font confiance<\/h2>\n
<\/div>\n <\/div>\n\n
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\n
\n
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\n
\n
\n
\n
\n \"Angelica\n <\/div>\n <\/div>\n
\n

Angelica R.<\/h3>\n
Senior Recruiter \ud83c\uddea\ud83c\uddf8<\/div>\n <\/div>\n <\/div>\n
Tout ce dont vous avez besoin pour trier vos donn\u00e9es. D\u00e9finitivement, un must pour avoir automatis\u00e9 toute la gestion de nos donn\u00e9es selon leur niveau de sensibilit\u00e9 (avec module de confidentialit\u00e9 int\u00e9gr\u00e9), selon les \u00e9quipes et les d\u00e9partements \u00e0 n’importe quel niveau GEO. Fortement recommand\u00e9, est enti\u00e8rement conforme au RGPD et au CCPA.<\/div>\n <\/div>\n <\/div>\n
\n
\n
2018<\/div>\n

Enti\u00e8rement conforme au RGPD depuis sa mise en place le 25 mai 2018<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"ADN,\n <\/div>\n <\/div>\n
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ADN, plateforme de streaming<\/h3>\n
Lison Varay – Responsable marketing digital & relationnel<\/div>\n <\/div>\n <\/div>\n
La gestion de nos donn\u00e9es clients n\u2019a jamais \u00e9t\u00e9 aussi facile ! Tout est ordonn\u00e9, regroup\u00e9 au m\u00eame endroit et l\u2019envoi d\u2019op\u00e9rations marketing est un vrai jeu d\u2019enfants gr\u00e2ce \u00e0 Scal-e.<\/div>\n <\/div>\n <\/div>\n
\n
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+2 M<\/div>\n

C’est le nombre de contacts sollicit\u00e9s via Scal-e autour des 430 anim\u00e9s propos\u00e9s sur ADN<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n
\n
\n
\n
\n
\n \"Taciana\n <\/div>\n <\/div>\n
\n

Taciana A.<\/h3>\n
Business Development \ud83c\uddea\ud83c\uddf8<\/div>\n <\/div>\n <\/div>\n
Scal-e est un outil indispensable pour toute entreprise qui souhaite am\u00e9liorer ses r\u00e9sultats Marketing & Ventes. Je ne parle pas seulement de quantit\u00e9, mais surtout de qualit\u00e9.\nGr\u00e2ce \u00e0 une analyse de donn\u00e9es unique, il apporte des informations pr\u00e9cieuses sur quand, o\u00f9 et comment contacter de nouveaux prospects. En plus d’aider \u00e0 les garder satisfaits et interactifs tout au long du parcours relationnel gr\u00e2ce \u00e0 l’expertise en mati\u00e8re d’intelligence et de fid\u00e9lisation des clients.<\/div>\n <\/div>\n <\/div>\n
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360\u00b0<\/div>\n

Vue \u00e0 360 degr\u00e9s. Tableaux de bord qui donnent un aper\u00e7u complet avec analyse du retour sur investissement.<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

<\/p>\n\n\n

\n\t
\n\t\t\t\t\t
Questions Fr\u00e9quentes<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Comment la solution Scal-e assure-t-elle la conformit\u00e9 avec le RGPD ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n

Scal-e met en \u0153uvre des mesures rigoureuses pour garantir la conformit\u00e9 avec le RGPD. Notre Customer Data Platform (CDP) permet de centraliser les donn\u00e9es tout en respectant les exigences de transparence, de consentement et de droit \u00e0 l\u2019oubli. Nous offrons des outils de gestion des pr\u00e9f\u00e9rences qui facilitent l’obtention et la gestion du consentement des utilisateurs conform\u00e9ment au RGPD.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Quelles fonctionnalit\u00e9s de Scal-e aident \u00e0 la conformit\u00e9 avec le CCPA ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n

Scal-e offre des solutions robustes pour se conformer au CCPA, notamment la possibilit\u00e9 de centraliser les donn\u00e9es et de g\u00e9rer les pr\u00e9f\u00e9rences des utilisateurs. Notre plateforme permet de traiter les demandes de droit d’acc\u00e8s et de suppression des donn\u00e9es, garantissant ainsi que les entreprises respectent les obligations du CCPA.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Comment la solution Scal-e centralise-t-elle les donn\u00e9es pour une meilleure gestion des pr\u00e9f\u00e9rences ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n

Scal-e centralise les donn\u00e9es des utilisateurs dans une CDP unique, permettant une vue unifi\u00e9e et compl\u00e8te des pr\u00e9f\u00e9rences de chaque client. Cette centralisation facilite la gestion des pr\u00e9f\u00e9rences en temps r\u00e9el, assurant que les communications et les interactions soient conformes aux choix exprim\u00e9s par les utilisateurs.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":16000,"parent":1166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-platform-level1.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15749","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPrivacy & Pr\u00e9f\u00e9rences - Scal-e Agile cloud platform<\/title>\n<meta name=\"description\" content=\"Garantissez la conformit\u00e9 de vos strat\u00e9gies marketing : Personnalisez vos communications, cr\u00e9ez des recommandations produits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/customer-data-platform\/privacy-preferences\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - 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