{"id":1166,"date":"2021-06-23T08:33:27","date_gmt":"2021-06-23T08:33:27","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/home\/"},"modified":"2025-03-25T10:16:12","modified_gmt":"2025-03-25T10:16:12","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/","title":{"rendered":"Home"},"content":{"rendered":"
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Agile marketing platform, for all-channel results<\/div>\n

De la donn\u00e9e client \u00e0 la fid\u00e9lisation<\/h2>\n
Facilitez la mise en place et am\u00e9liorez les r\u00e9sultats des strat\u00e9gies d\u2019acquisition ou fid\u00e9lisation clients<\/div>\n <\/div>\n
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Agile marketing platform, end-to-end<\/div>\n

CDP, privacy, marketing distribu\u00e9, loyalty<\/h2>\n
Unifiez les donn\u00e9es, prot\u00e9gez la confidentialit\u00e9 ou obtenez une compr\u00e9hension approfondie des clients afin de personnaliser leur exp\u00e9rience<\/div>\n <\/div>\n\n
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\n \"Unification\n <\/div>\n
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01<\/div>\n <\/div>\n \n \n
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Unification & qualit\u00e9<\/h3>\n
\n Collectez, unifiez, normalisez vos donn\u00e9es afin de cr\u00e9er des vues client 360\u00b0\n Plus de d\u00e9tails<\/span>
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02<\/div>\n <\/div>\n \n \n
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Privacy & Pr\u00e9f\u00e9rences<\/h3>\n
\n Garantissez la conformit\u00e9 de vos strat\u00e9gies marketing \n Plus de d\u00e9tails<\/span>
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03<\/div>\n <\/div>\n \n \n
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Recommandation & Personnalisation<\/h3>\n
\n Segmentez et recommandez pour optimiser l’exp\u00e9rience client \n Plus de d\u00e9tails<\/span>
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04<\/div>\n <\/div>\n \n \n
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Acquisition & Fid\u00e9lisation<\/h3>\n
\n Exploitez des canaux conversationnels, relationnels des r\u00e9seaux sociaux dans votre communication et programmes de fid\u00e9lit\u00e9\n Plus de d\u00e9tails<\/span>
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Quelques avis clients<\/h2>\n
Plateforme utilis\u00e9e par diff\u00e9rentes industries : banque et assurance, commerce et distribution, m\u00e9dias et t\u00e9l\u00e9communications, secteur sant\u00e9, automobile et transport …<\/div>\n <\/div>\n\n
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American Vintage, retail international + 1700 boutiques<\/h3>\n
Doreen Schmidt – Responsable exp\u00e9rience client<\/div>\n <\/div>\n <\/div>\n
Scal-e est capable de tout personnaliser en fonction de vos besoins et s’adapte parfaitement \u00e0 votre environnement m\u00e9tier ! L’\u00e9tape de mise en place initiale \u00e9tait aussi professionnelle que l’assistance quotidienne.<\/div>\n <\/div>\n <\/div>\n
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37% <\/div>\n

c’est le taux d’ouverture moyen observ\u00e9 sur les 3 derniers mois pour plus de 9 millions d’envois<\/h4>\n Voir plus<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"ADN,\n <\/div>\n <\/div>\n
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ADN, plateforme de streaming<\/h3>\n
Lison Varay – Responsable marketing digital & relationnel<\/div>\n <\/div>\n <\/div>\n
La gestion de nos donn\u00e9es clients n\u2019a jamais \u00e9t\u00e9 aussi facile ! Tout est ordonn\u00e9, regroup\u00e9 au m\u00eame endroit et l\u2019envoi d\u2019op\u00e9rations marketing est un vrai jeu d\u2019enfants gr\u00e2ce \u00e0 Scal-e.<\/div>\n <\/div>\n <\/div>\n
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+2 M<\/div>\n

C’est le nombre de contacts sollicit\u00e9s via Scal-e autour des 430 anim\u00e9s propos\u00e9s sur ADN<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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FAQ – Scal-e<\/h2>\n\t\t\t\t\t<\/div>\n\t
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Qu’est-ce qu’une Customer Data Platform (CDP) ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une CDP est une technologie qui agr\u00e8ge et organise les donn\u00e9es des clients \u00e0 travers divers points de contact pour cr\u00e9er une vue unique du client. Cela facilite les analyses avanc\u00e9es, le marketing personnalis\u00e9 et am\u00e9liore l’exp\u00e9rience client. Scal-e propose une plateforme de marketing agile bas\u00e9e sur une CDP.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Comment Scal-e assure-t-elle la qualit\u00e9 des donn\u00e9es client ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scal-e am\u00e9liore la qualit\u00e9 des donn\u00e9es par des processus de nettoyage et d’enrichissement, assurant des donn\u00e9es de haute qualit\u00e9 pour des campagnes marketing efficaces. Gr\u00e2ce \u00e0 ses modules int\u00e9gr\u00e9s comme DQM, ETL, CDP, Scal-e assure un haut niveau de gestion de la qualit\u00e9 des donn\u00e9es.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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La CDP de Scal-e peut-elle personnaliser les exp\u00e9riences clients ?<\/div>\n\t\t\t\t\t
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Oui, Scal-e personnalise les exp\u00e9riences en exploitant des donn\u00e9es unifi\u00e9es et de qualit\u00e9 pour adapter les messages et les recommandations aux pr\u00e9f\u00e9rences individuelles des clients \u00e0 l’aide d’outils int\u00e9gr\u00e9s comme les contenus dynamiques et les scores client.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Quels avantages l’unification des donn\u00e9es offre-t-elle aux entreprises utilisant Scal-e ?<\/div>\n\t\t\t\t\t
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L’unification des donn\u00e9es offre une vue compl\u00e8te du client, am\u00e9liorant la personnalisation et l’exp\u00e9rience client, et soutenant une prise de d\u00e9cision efficace bas\u00e9e sur les donn\u00e9es.<\/p>\n\n\n\n

La CDP de Scal-e fournit des donn\u00e9es pr\u00e9cises et actualis\u00e9es en temps r\u00e9el pour les entreprises. Scal-e collecte et unifie \u00e9galement les donn\u00e9es hors ligne, en ligne et sur cha\u00eene dans un datamart personnalis\u00e9 ou une r\u00e9f\u00e9rentiel client unique.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Comment Scal-e contribue-t-elle \u00e0 des campagnes marketing efficaces ?<\/div>\n\t\t\t\t\t
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En assurant la qualit\u00e9 des donn\u00e9es et en permettant la personnalisation, la CDP de Scal-e augmente les taux d’engagement, les taux de conversion et le ROI des campagnes marketing. Scal-e personnalise vos campagnes en recommandant les bons produits avec du contenu dynamique et des audiences dynamiques, en fonction des pr\u00e9f\u00e9rences et du parcours du client.<\/p> <\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Quelles industries peuvent b\u00e9n\u00e9ficier de l’utilisation de la CDP Scal-e ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scal-e est une plateforme polyvalente qui peut s’adresser \u00e0 de nombreux secteurs y compris le retail, l’assurance, la finance, la sant\u00e9 et les services en fournissant des solutions de marketing de gestion des donn\u00e9es et de fid\u00e9lit\u00e9 sur mesure.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":29085,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1166","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nScal-e | Agile marketing platform | Customer Data Platform | Fid\u00e9lisation<\/title>\n<meta name=\"description\" content=\"Plateforme cloud de marketing labellis\u00e9e RealCDP\u2122 et list\u00e9e dans le NowTech CDP du Forrester, d\u00e9di\u00e9e \u00e0 l'acquisition et la fid\u00e9lisation.\" \/>\n<meta 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