{"id":1128,"date":"2021-11-04T15:43:30","date_gmt":"2021-11-04T15:43:30","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?page_id=1128"},"modified":"2024-07-05T08:17:18","modified_gmt":"2024-07-05T08:17:18","slug":"acquisition-fidelisation","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/platform\/acquisition-fidelisation\/","title":{"rendered":"Acquisition & Fid\u00e9lisation"},"content":{"rendered":"
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Acquisition & Fid\u00e9lisation<\/div>\n

Identifiez de nouveaux clients<\/h2>\n
Utilisez tous les \u00e9changes pour collecter de nouveaux contacts et enrichir votre connaissance client<\/div>\n <\/div>\n\n
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\"R\u00e9seaux<\/div>\n
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R\u00e9seaux sociaux<\/h4>\n
R\u00e9pondez aux commentaires tout en collectant de nouveaux contacts et de l’information client.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Campagne<\/div>\n
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Campagne lookalike<\/h4>\n
Utilisez vos meilleurs clients afin de cr\u00e9er des campagnes \u00ab\u00a0lookalike\u00a0\u00bb sur les r\u00e9seaux sociaux.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Point<\/div>\n
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Point de vente<\/h4>\n
Impliquez vos \u00e9quipes locales dans votre strat\u00e9gie d’enrichissement et d’acquisition client.<\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n<\/section>\n\n<\/div>\n
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Gamifiez vos programmes<\/h2>\n
Ajoutez des dimensions relationnelles et exp\u00e9rientielles \u00e0 vos programmes de fid\u00e9lit\u00e9, d'animation ou de parrainage<\/div>\n <\/div>\n
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\"Programmes<\/div>\n
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Programmes de fid\u00e9lit\u00e9 statutaires<\/h4>\n
R\u00e9compensez vos clients en leur attribuant aussi bien des points, tokens, NFTs, que des codes promos, coupons ou vouchers.<\/div>\n <\/div>\n<\/div>
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\"Transformez<\/div>\n
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Transformez vos clients en ambassadeurs<\/h4>\n
Impliquez vos clients dans votre strat\u00e9gie d\u2019acquisition en permettant \u00e0 vos membres de parrainer leur r\u00e9seau.<\/div>\n <\/div>\n<\/div>
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\"Rendez<\/div>\n
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Rendez le membre acteur du programme <\/h4>\n
Laissez le client choisir son programme gr\u00e2ce \u00e0 son centre de pr\u00e9f\u00e9rences ou communiquer via sa carte de fid\u00e9lit\u00e9 walletis\u00e9e.<\/div>\n <\/div>\n<\/div> <\/div>\n
\n Explorer R\u00e9tention client<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n
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Acquisition & Fid\u00e9lisation<\/div>\n

Fid\u00e9lisez vos clients<\/h2>\n
Am\u00e9liorez vos KPIs en d\u00e9livrant le bon message ou avantage au bon moment, \u00e0 la bonne personne et via le bon canal<\/div>\n <\/div>\n\n
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\"Communication<\/div>\n
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Communication sur mesure<\/h4>\n
Personnalisez vos campagnes relationnelles, transactionnelles ou conversationnelles.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Parcours<\/div>\n
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Parcours sans couture<\/h4>\n
Sc\u00e9narisez des parcours clients adapt\u00e9s afin de cr\u00e9er une exp\u00e9rience client engageante.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Strat\u00e9gie<\/div>\n
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Strat\u00e9gie locale \/ globale<\/h4>\n
Impliquez vos \u00e9quipes locales tout en garantissant une strat\u00e9gie marketing global : image, pression marketing et privacy.<\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n<\/section>\n\n
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Avis client<\/div>\n

Nos clients nous font confiance<\/h2>\n
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\n \"Christophe\n <\/div>\n <\/div>\n
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Christophe P.<\/h3>\n
Pr\u00e9sident (Agence sp\u00e9cialis\u00e9e relation client)<\/div>\n <\/div>\n <\/div>\n
Plateforme tr\u00e8s puissante, dot\u00e9e d’une vraie CDP, avec une richesse fonctionnelle totale. \nNous d\u00e9ployons la plateforme Scal-e depuis sa cr\u00e9ation…et nous la consid\u00e9rons comme la plateforme la plus compl\u00e8te du march\u00e9 !<\/div>\n <\/div>\n <\/div>\n
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1, 2, 3<\/div>\n

Nous utilisons Scal-e pour trois types de projets : 1 : Lead Management, 2 : Programmes de fid\u00e9lit\u00e9, 3 : Programmes marketing relationnel…<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"ADN,\n <\/div>\n <\/div>\n
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ADN, plateforme de streaming<\/h3>\n
Lison Varay – Responsable marketing digital & relationnel<\/div>\n <\/div>\n <\/div>\n
La gestion de nos donn\u00e9es clients n\u2019a jamais \u00e9t\u00e9 aussi facile ! Tout est ordonn\u00e9, regroup\u00e9 au m\u00eame endroit et l\u2019envoi d\u2019op\u00e9rations marketing est un vrai jeu d\u2019enfants gr\u00e2ce \u00e0 Scal-e.<\/div>\n <\/div>\n <\/div>\n
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+2 M<\/div>\n

C’est le nombre de contacts sollicit\u00e9s via Scal-e autour des 430 anim\u00e9s propos\u00e9s sur ADN<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"Taciana\n <\/div>\n <\/div>\n
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Taciana A.<\/h3>\n
Business Development \ud83c\uddea\ud83c\uddf8<\/div>\n <\/div>\n <\/div>\n
Scal-e est un outil indispensable pour toute entreprise qui souhaite am\u00e9liorer ses r\u00e9sultats Marketing & Ventes. Je ne parle pas seulement de quantit\u00e9, mais surtout de qualit\u00e9.\nGr\u00e2ce \u00e0 une analyse de donn\u00e9es unique, il apporte des informations pr\u00e9cieuses sur quand, o\u00f9 et comment contacter de nouveaux prospects. En plus d’aider \u00e0 les garder satisfaits et interactifs tout au long du parcours relationnel gr\u00e2ce \u00e0 l’expertise en mati\u00e8re d’intelligence et de fid\u00e9lisation des clients.<\/div>\n <\/div>\n <\/div>\n
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360\u00b0<\/div>\n

Vue \u00e0 360 degr\u00e9s. Tableaux de bord qui donnent un aper\u00e7u complet avec analyse du retour sur investissement.<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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FAQs – Scal-e<\/h2>\n\t\t\t\t\t<\/div>\n\t
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Qu’est-ce que l’acquisition de client\u00e8le et pourquoi est-elle importante ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’acquisition de client\u00e8le d\u00e9signe l’ensemble des strat\u00e9gies et des actions mises en place pour attirer de nouveaux clients. Elle est cruciale pour toute entreprise souhaitant cro\u00eetre et \u00e9largir sa base de clients. En utilisant des outils performants comme ceux de Scal-e, vous pouvez identifier, qualifier et convertir les prospects en clients efficacement, en augmentant vos opportunit\u00e9s d’accro\u00eetre votre ROI (Retour sur Investissement).<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Comment la solution Scal-e aide-t-elle \u00e0 am\u00e9liorer la fid\u00e9lisation ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En plus de la CDP qui permet de centraliser et d’analyser les donn\u00e9es client, Scal-e propose un module de Customer Retention pour cr\u00e9er et g\u00e9rer des programmes de fid\u00e9lit\u00e9. Gr\u00e2ce \u00e0 une meilleure compr\u00e9hension des comportements et des pr\u00e9f\u00e9rences de votre client\u00e8le, vous pouvez mettre en place des strat\u00e9gies de fid\u00e9lisation personnalis\u00e9es et efficaces. Cela renforce la loyaut\u00e9 de vos clients et augmente la dur\u00e9e de leur relation avec votre marque.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Qu’est-ce qu’un programme de fid\u00e9lit\u00e9 et comment peut-il int\u00e9resser mon entreprise ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un programme de fid\u00e9lit\u00e9 est un dispositif marketing visant \u00e0 r\u00e9compenser les clients pour leurs achats r\u00e9p\u00e9t\u00e9s et leur engagement envers votre marque. En utilisant les outils de Scal-e, vous pouvez cr\u00e9er des programmes de fid\u00e9lit\u00e9 sur mesure qui encouragent la r\u00e9p\u00e9tition d’achats, augmentent la loyaut\u00e9 de votre client\u00e8le et am\u00e9liorent votre ROI global.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Comment mesurer le ROI des campagnes d’acquisition et de fid\u00e9lisation ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le ROI des campagnes d’acquisition et de fid\u00e9lisation se mesure en comparant les co\u00fbts des campagnes aux revenus g\u00e9n\u00e9r\u00e9s gr\u00e2ce \u00e0 celles-ci. Les outils de Scal-e fournissent des analyses d\u00e9taill\u00e9es et des rapports personnalis\u00e9s qui vous aident \u00e0 suivre et \u00e0 \u00e9valuer l’efficacit\u00e9 de vos strat\u00e9gies marketing, vous permettant ainsi d’ajuster vos actions pour optimiser les r\u00e9sultats.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Pourquoi la fid\u00e9lit\u00e9 client est-elle essentielle pour la croissance de l’entreprise ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La fid\u00e9lit\u00e9 client est essentielle car les clients fid\u00e8les sont plus susceptibles de faire des achats r\u00e9p\u00e9t\u00e9s, de recommander votre marque \u00e0 d’autres et de g\u00e9n\u00e9rer des revenus stables \u00e0 long terme. En utilisant les solutions de Scal-e, vous pouvez d\u00e9velopper des relations durables avec votre client\u00e8le en offrant des exp\u00e9riences personnalis\u00e9es et des programmes de fid\u00e9lit\u00e9 attractifs, ce qui contribue \u00e0 la croissance soutenue de votre entreprise.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":15838,"parent":1081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-platform-level1.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1128","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAcquisition & Fid\u00e9lisation - Scal-e plateforme cloud de marketing<\/title>\n<meta name=\"description\" content=\"Scal-e la plateforme cloud de marketing list\u00e9e dans le Now Tech CDP du Forrester, am\u00e9liore le ROI des campagnes d'acquisition et fid\u00e9lisation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/platform\/acquisition-fidelisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - Acquisition & Fid\u00e9lisation Agile Cloud Platform\" \/>\n<meta property=\"og:description\" content=\"R\u00e9duisez vos co\u00fbts d'acquisition et de fid\u00e9lisation. 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