{"id":1104,"date":"2021-11-04T14:24:01","date_gmt":"2021-11-04T14:24:01","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?page_id=1104"},"modified":"2024-07-05T08:07:21","modified_gmt":"2024-07-05T08:07:21","slug":"recommandation-personnalisation-scal-e","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/customer-data-platform\/recommandation-personnalisation-scal-e\/","title":{"rendered":"Recommandation & Personnalisation"},"content":{"rendered":"
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Exploitez les donn\u00e9es transactionnelles et comportementales <\/div>\n

Segmentez vos audiences<\/h2>\n
Exploitez vos donn\u00e9es clients pour cr\u00e9er des audiences, les scorer (RFM, PMG…) afin de personnaliser vos campagnes et recommander les bons produits<\/div>\n <\/div>\n\n
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\"Segmentation<\/div>\n
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Segmentation dynamique<\/h4>\n
Cr\u00e9ez des segments et des audiences au fur et \u00e0 mesure de la collecte des donn\u00e9es.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Scoring<\/div>\n
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Scoring (RFM, PMG\u2026)<\/h4>\n
Identifiez les opportunit\u00e9s commerciales en fonction des scores clients et optimisez votre ROI.<\/div>\n <\/div>\n<\/div> <\/div>\n
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\"Donn\u00e9es<\/div>\n
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Donn\u00e9es enrichies<\/h4>\n
Ajoutez des KPI comme le panier moyen, la Customer Lifetime Value\u2026 aux profils clients.<\/div>\n <\/div>\n<\/div> <\/div>\n <\/div>\n \n \n<\/section>\n\n<\/div>\n
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\n \"\"\/\n <\/div>\n <\/div>\n
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Recommandation dynamique<\/h2>\n
Am\u00e9liorez l\u2019exp\u00e9rience client et augmentez l'efficacit\u00e9 commerciale en adaptant votre communication et vos recommandations \u00e0 chaque client.<\/div>\n <\/div>\n
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\"Exploitez<\/div>\n
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Exploitez la connaissance client<\/h4>\n
Utilisez les donn\u00e9es d\u00e9claratives, comportementales et transactionnelles pour consolider vos strat\u00e9gies de recommandation.<\/div>\n <\/div>\n<\/div>
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\"Des<\/div>\n
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Des recommandations pertinentes<\/h4>\n
Personnalisez diff\u00e9rentes zones de vos messages avec des valeurs calcul\u00e9es, des contenus dynamiques, des scripts de personnalisation ou des contenus externes…<\/div>\n <\/div>\n<\/div>
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\"Impliquez<\/div>\n
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Impliquez vos clients<\/h4>\n
Sugg\u00e9rez des contenus pertinents en fonction des pr\u00e9f\u00e9rences et des consentements de vos audiences.<\/div>\n <\/div>\n<\/div> <\/div>\n
\n Explorer Connaissance client<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n
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L’A\/B Testing pour booster vos performances<\/h2>\n
A\/B testez vos audiences, vos contenus, vos recommandations ou le choix des canaux pour construire des exp\u00e9riences qui convertissent et qui engagent vos prospects et vos clients.<\/div>\n <\/div>\n
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\"Tester<\/div>\n
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Tester diff\u00e9rents \u00e9l\u00e9ments<\/h4>\n
Construisez des A\/B testing simples ou multi-vari\u00e9s en quelques clics gr\u00e2ce \u00e0 une interface en drag&drop…<\/div>\n <\/div>\n<\/div>
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\"Exp\u00e9rimentez<\/div>\n
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Exp\u00e9rimentez diff\u00e9rents parcours clients<\/h4>\n
A\/B testez des dispositifs marketing complets, comprenant des parcours utilisateurs multi-canaux et multi-\u00e9tapes\u2026<\/div>\n <\/div>\n<\/div>
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\"Analysez<\/div>\n
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Analysez les r\u00e9sultats<\/h4>\n
R\u00e9alisez des analyses plus pr\u00e9cises en multipliant les indicateurs de performances et en utilisant des groupes-tests ou des populations t\u00e9moins…<\/div>\n <\/div>\n<\/div> <\/div>\n
\n Explorer Gestion du Parcours Client<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n
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Avis client<\/div>\n

Nos clients nous font confiance<\/h2>\n
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\n \"ADN,\n <\/div>\n <\/div>\n
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ADN, plateforme de streaming<\/h3>\n
Lison Varay – Responsable marketing digital & relationnel<\/div>\n <\/div>\n <\/div>\n
La gestion de nos donn\u00e9es clients n\u2019a jamais \u00e9t\u00e9 aussi facile ! Tout est ordonn\u00e9, regroup\u00e9 au m\u00eame endroit et l\u2019envoi d\u2019op\u00e9rations marketing est un vrai jeu d\u2019enfants gr\u00e2ce \u00e0 Scal-e.<\/div>\n <\/div>\n <\/div>\n
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+2 M<\/div>\n

C’est le nombre de contacts sollicit\u00e9s via Scal-e autour des 430 anim\u00e9s propos\u00e9s sur ADN<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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\n \"Christophe\n <\/div>\n <\/div>\n
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Christophe P.<\/h3>\n
Pr\u00e9sident (Agence sp\u00e9cialis\u00e9e relation client)<\/div>\n <\/div>\n <\/div>\n
Plateforme tr\u00e8s puissante, dot\u00e9e d’une vraie CDP, avec une richesse fonctionnelle totale. \nNous d\u00e9ployons la plateforme Scal-e depuis sa cr\u00e9ation…et nous la consid\u00e9rons comme la plateforme la plus compl\u00e8te du march\u00e9 !<\/div>\n <\/div>\n <\/div>\n
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1, 2, 3<\/div>\n

Nous utilisons Scal-e pour trois types de projets : 1 : Lead Management, 2 : Programmes de fid\u00e9lit\u00e9, 3 : Programmes marketing relationnel…<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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FAQs – Scal-e<\/h2>\n\t\t\t\t\t<\/div>\n\t
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Comment la solution Scal-e utilise la personnalisation pour am\u00e9liorer l’engagement client ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scal-e utilise des algorithmes avanc\u00e9s pour personnaliser les interactions avec chaque client. En analysant les donn\u00e9es client centralis\u00e9es, notre plateforme propose des recommandations personnalis\u00e9es qui augmentent l’engagement et la satisfaction des clients.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Qu’est-ce que la segmentation et comment Scal-e l’optimise-t-elle ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La segmentation consiste \u00e0 diviser une base de clients\/prospects en groupes distincts en fonction de crit\u00e8res sp\u00e9cifiques. Scal-e optimise la segmentation en utilisant des donn\u00e9es d\u00e9mographiques et comportementales pour cr\u00e9er des segments pr\u00e9cis. Cela permet des actions marketing plus cibl\u00e9es et efficaces.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Comment fonctionne l’A\/B testing avec Scal-e pour les campagnes marketing ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scal-e propose des outils d’A\/B testing int\u00e9gr\u00e9s pour tester diff\u00e9rentes versions d’operations marketing. En comparant les performances de chaque version, les entreprises peuvent identifier les strat\u00e9gies les plus efficaces et optimiser leurs campagnes en cons\u00e9quence.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\t

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Quels types de scores sont disponibles sur la plateforme Scal-e et comment sont-ils utilis\u00e9s ?<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scal-e permet de mettre en place tout types de scores, par exemple SML (Small, medium, large), RFM (R\u00e9cence, Fr\u00e9quence, Montant)\u2026 Ces scores permettent d’\u00e9valuer la valeur et l’engagement des clients, aidant les entreprises \u00e0 cibler leurs efforts marketing sur les segments les plus prometteurs.<\/p>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":16110,"parent":1166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-platform-level1.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1104","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRecommandation & Personnalisation - Scal-e Agile cloud platform<\/title>\n<meta name=\"description\" content=\"Garantissez la conformit\u00e9 de vos strat\u00e9gies marketing : Personnalisez vos communications, cr\u00e9ez des recommandations produits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/customer-data-platform\/recommandation-personnalisation-scal-e\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - 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